APPLIED ECONOMICS

SWOT
SWOT’’ is an acronym
for Strengths, Weaknesses, Opportunities, and Threats.
The SWOT Analysis began its life in the ‘70s as a
planning tool for analyzing a professional project or
business venture. Unchanged in its format, it’s still used
today to help businesses focus their thoughts, analyze
their progress, and strategically shape their decision-
making.
 ANALYZING SWOT
SWOT can also be used in personal
context, you as an individual can
develop your career and personality
by identifying your strengths,
weaknesses, opportunities and
threats.
 ANALYZING SWOT
Reviewing your identity, abilities, personality
and applying it to a SWOT framework will allow
you to better yourself and advance in your
chosen career. This step will help you improve
your business of choice and prepare for
challenges.
 What is SWOT Analysis?

Acronym for Strengths,

Strengths Weaknesses, Opportunities, and
Threats.
Technique is credited to Stanford
University in the 1960s and
1970s.

Planning tool used to understand

Oppurtunity
SWOT Weakness
Strengths, Weaknesses,
Opportunities, & Threats

Analysis involved in a project / business.

Used as framework for
organizing and using data and
information gained from
situation analysis of internal and
external environment.
Technique that enables a group /
Threats individual to move from everyday
problems / traditional strategies
to a fresh perspective.

Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.

 What is SWOT Analysis?

STRENGTHS
Positive and controllable
factors that contribute to the
business’ success.
Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.

- An internal resource or
capability which is needed to
achieve the desired goals.
 OPPORTUNITI
What is SWOT Analysis?

ES
- Positive factors that are not
within the control of the
business.
Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.

- Possibilities that you can

take advantage of to help you
achieve your goals and
 What is SWOT Analysis?

Weaknesses

- Areas where you or your

organization may be weaker than
others.

- An internal barrier to achieve the

Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
desired goals.

- Set of problems, difficulties or

shortcomings encountered by the
 What
SWOT is SWOT
ANALYSIS Analysis?
- THREAT

Threats

- Negative factors that are beyond the !

control of the business.

- An external situation which could

damage your space for attaining
!
Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
objectives.

- Things that may prevent you or your

organization from making a profit or
 ACTIVITY: TELL ME YOUR SWOT!!!
(5MINS.)
Choose a partner and talk about your SWOT
Strength, Weakness and Threats. The teacher will
ask you about your partner discussion (swot). You
will be asked to present your SWOT to the class.
Strengths(Positive, Internal) Weaknesses (Negative, Internal)
1. 1.
2. 2.
3. 3.
4. 4.

Opportunities (Positive, Threats (Negative, External)

External) 1.
1. 2.
2. 3.
3. 4.
4.
QUIZ: