Porter’s Five

Forces 
INTERNATIONAL BUSINESS AND
TRADE(Section-06)

Group name: “the risk

Members takers”
Ababao, Yureka Chellum Matudio 
Alcantara, Mark Lander Ronquillo 
Calica, Trisha Lalaine Depalco 
Castro, Patricia Anne Capalad 
Ramos, Valerie Ann Tuazon 
 CASE ANALYSIS
Problem:
Based on the discussion of our group, we recognized that Ristorante Delle Mitre is
facing problems related to some of its possessed marketing principles. One noticeable
problem we saw is the misalignment of market segmentation and market concentration of the
business. According to the given scenario, the business wanted to target and concentrate their
service to the “masa” for the church to be closer to them. However, the aim of the business to
bring the church closer to the “masa” is not aligned to one of the main components of their
market mix which is the place.  
On the given data, the restaurant is in the historical Intramuros which is filled with
elites and tourists. According to the report of Manila Bulletin, during the first semester of
2019, almost P2.12 million tourists and elites have visited the beautiful walls
of Intramuros (Edera, 2019). Given the fact that the foot traffic of Intramuros is surrounded
by tourists, our group thinks that it would be a problem for the restaurant to focus its service
on the segment of “masa.” In short, the Ristorante Delle Mitre is currently facing a market
dilemma on whether to change their market concentration or focus their market segmentation
for the elites and tourists surrounding the marketplace.    

Analysis: