SEMESTER II

BUSINESS RESEARCH METHODS

Session
Session 11-13
11-13 Sessions
Sessions14-17
14-17 Session
Session 18
18
Scales
Scales & Measurement––Attitude
& Measurement Attitude Survey
Survey Research––Data
Research DataCollection
Collection Data Preparation
Data Preparation
Measurement-
Measurement- ComparativeVVNon-
Comparative Non- Methods Questionnaire Design
Methods Questionnaire Design Coding,
Coding,Outliers,
Outliers,
comparative scales
comparative scales Qualitative
QualitativeVVQuantitative
QuantitativeMethods
Methods Missing Values
Missing Values
Reliability
Reliability&&Validity
ValidityTests
Tests Observation, Indepth Interviews,
Observation, Indepth Interviews,
Projective
ProjectiveTechniques
Techniques(Guest
(GuestSessions
Sessions
Sessions
Sessions10
10 from industry experts) Mid Sem
from industry experts) Mid Sem
Case
Case Analysis––CEC
Analysis CEC22
SPSS Session
Session 19-23
19-23
SPSS Multivariate
MultivariateTechniques
Techniques––
Introduction
IntroductionMultiple
Multiple
Sessions
Sessions 99SPSS
SPSSLabLab Regression
Analysis Regression -Testing
- Testingofof
Analysis & Interpretationofof
& Interpretation goodness
goodnessofoffitfitDummy
Dummy
output
output- -ANOVA
ANOVA STRUCTURE
STRUCTURE
Variables,
Variables, SPSSLab
SPSS LabAnalysis
Analysis
&&Interpretation
Interpretation
Sessions
Sessions5– 5–88 Business
BusinessResearch
Research Numericals
CEC NumericalsCase
CaseAnalysis
Analysis
CEC11 Case
CaseAnalysis
Analysis Methods CEC 4
Formulation
Formulation ofHypothesis
of Hypothesis Methods CEC 4
Assignment
Assignment of GroupProjects
of Group Projects Semester
SemesterIIII
Session
Session 24-28
24-28
Research Design – Experimental Multivariate
MultivariateTechniques
Techniques––
Research Design – Experimental
Design Interdependence
InterdependenceTechniques
Design , ,Validity
Validity Types
Types- -Pre
Pre, ,Quazi,
Quazi, Techniques
True & Statistical- ANOVA- Factor
Factor Analysis - SPSSLab
Analysis - SPSS Lab
True & Statistical- ANOVA-
Randomized, Analysis & Interpretation
Randomized,Block,
Block,Latin
LatinSquare
Square&& Analysis & Interpretation
Factorial Numericals
NumericalsCase
CaseAnalysis
Factorial (SPSS
(SPSS) ) Analysis

Session Session
Session 29-30
Session11-4-4 CEC 5
29-30
Introduction
IntroductiontotoResearch-
Research-Meaning
Meaning CEC 5
&&Definition, Significance, Overview Presentations
Presentations- -Projects
Projects
Definition, Significance, Overview
ofofMethodology
Methodology. .Categories
Categoriesofof Session
Research, Session 31-32
31-32
Research,Research
ResearchTypes
Types, , Session
Session33
33IBS
Other Multivariate
Other Multivariate 2
Process
Process- -Identification
IdentificationofofProblem
Problem Report Writing Techniques
Report Writing Techniques
Stages of the Research Process- The Second Stage
Management
Dilemma
Defining Research
Problem
Research
Formulating Report
Research
Hypothesis

Data analysis
Developing Research & interpretation
Proposal

Research Data Refining

framework -Design And Preparation

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 Session Plan
• The Second Stage of Research Process

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• Problem identification and formulation
process culminates in the hypothesis
formulation
• Any assumption that the researcher
makes on the probable direction of the
results that might be obtained on
completion of the research process is
hypothesis
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 Hypothesis & Research
Problem
• Research problem usually takes
question form while hypothesis always
takes a declarative form.
• Statements can be put to empirical study
• Hypothesis is written in such a way that
it can be proven or disproven by valid
and reliable data.

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IBS
 Criteria for Designing
Hypothesis
• Simple, clear , declarative form
• Should not be too broad
• Unidimesional ( One relationship at a time)
• Measurable and quantifiable to enable
statistical authenticity
• Conjectual statement based on existing
literature/theories and not on subjective
judgment
• It could be put to different statistical tests for
validity.
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 Hypothesis- Two Types
1. Descriptive – A statement about magnitude, trend or
behaviour of population under study.
•Eg - Students from Science background score 90-
95% in Quantitative Methods
– The current advertisement for diet drink will have
20-25% recall rate
2. Relational – Expected relationship between two
variables.
Eg - Increase in promotional expenses lead to
increase in sales
– Higher likeability of advertisement leads to higher
recall rate

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 Relational Hypothesis
Directional – One tailed hypothesis involves
use of words increase, decrease –
Non Directional – Two tailed hypothesis
Significant difference between girls’ and
boys’performance in the Semester I exam

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 Hypothesis in Statistical Form

• The prose form of hypothesis need to

be reduced to statistical form for
enabling data analysis and
interpretations thereof

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 Recap……
• The Second Stage of Research Process

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 References
• 1. Business Research Methods :
Zikmund
• 2. Business Research Methods :
Cooper & Schindler
• 3.Research Methodology : Sondhi &
Chawla

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