Olive Oil

Olive oil is a liquid fat obtained from olives, a traditional tree crop of the Mediterranean
Basin. The oil is produced by pressing whole olives. It is commonly used in cooking, for
frying foods or as a salad dressing. It is also used in cosmetics, pharmaceuticals, and
soaps, and as a fuel for traditional oil lamps, and has additional uses in some religions.
The factors that drive the India olive oil market include rise in demand for olive oil
continuously from end-user industries, growth in awareness about the various health
benefits offered by the oil, increase in usage in the manufacturing of products in the
beauty care and cosmetics industry, beverages industry, and pharmaceutical industry
among others.
 Rich in Healthy
Monounsaturated Fats.

Protective Against Heart

Disease.

Benefits
Prevents Strokes.
of Olive
Oil Reduce Type 2 Diabetes
Risk.

Anti-Cancer Properties.
 Types of Olive Oil
EXTRA VIRGIN EXTRA LIGHT
EXTRA VIRGIN
OLIVE OIL EXTRA LIGHT
OLIVE OIL
OLIVE OIL OLIVE OIL

PURE OLIVE OIL

PURE OLIVE OIL

BLEND OF OLIVE
POMACE OLIVE OIL BLEND
POMACE OLIVE OIL OILOF OLIVE
OIL
Extra virgin olive oil (Premium Quality) is mostly used as a salad dressing and as an
ingredient in salad dressings. It is also used with foods to be eaten cold. It has an
acidity level of less than 0.8%. The average prices of extra virgin olive oil varies from
Rs. 1000 to 1500 per litre by the top players in the market of olive oil.
Virgin Olive Oil  is refined and stripped of important nutrients and antioxidants. This
olive oil is slightly lower in quality. It has a nice flavor and works well for frying and
sautéing. It has an acidity of less than 2%.
Refined oils High temperatures or chemicals are used in the process, and the oil is
made odorless, colorless, and tasteless. It is typically are blended with a small portion
of extra virgin olive oil to provide some flavor, aroma and color. Refined oil is good
for cooking as it has high smoke points and it can be used for deep frying.
Pomace oil is produced during the process of making olive oil. Pomace olive oil is
made by treating the pomace with chemicals to extract the remaining oil from it, then
blending it with olive oil. Olive Pomace Oil stands up to heat when you're baking or
cooking and making your food don’t damage the oil, its smell or taste. In 2017, the
market was valued at 1.89 billion.
Blended oil is blend of pomace oil and rice bran oil which have high smoke points and it
is very good in Indian cooking. It makes the food lighter, healthier and tastier. An
extremely High Smoke Point makes it excellent for frying and deep frying. It prevents
fatty acid breakdown at high temperatures, thus making food healthier.

Olive Oil category Selling Price ( )

Extra virgin olive oil(Figaro) 1200-1400
Virgin Olive oil(Leonardo, Figaro) 700-800
Pomace oil(Del Monte) 300-400
Blended oil(Oleev Active, Saffola) 150-200
Segment Of Olive
Oil in Indian Market
The India olive oil market size was valued at $58.6 million in 2017, and is projected to
reach $127.5 million by 2025, growing at a CAGR of 9.9% from 2018 to 2025.
The report on the India olive oil market is segmented based on type which includes
virgin, pomace, and refined olive oil. On the basis of application, the market is
segmented into food, beverage, personal care, and pharmaceuticals segments. The
personal care segment is expected to have the largest share in the application segment.
Forty percent of Indians surveyed in the report said that they bought olive oil in
250 milliliter bottles, allowing them to try out the product without making a larger
financial commitment.
 Personal Care Food & beverages Pharmaceuticals Beverage

Food & beverages

Olive Oil Imports in India
Brand Value (%)
Figaro 30.88%

 
Borges 8.75%
Bertolli 7.85%
Disano 5.27%
Solasz 2.56%
Farrell 2.07%
Delmonte 1.87%
Cesar 1.70%
Dolce 1.17%
Karmiq 0.71%
Top olive oil brands :

Borges
Figaro
Leonardo
Bertoli
Disano( extra virgin olive oil, extra light olive oil, olive
oil)
Del monte
Farrel
Oleev
 Consumption of Olive Oil in India
Olive oil currently represents 0.14 percent of the edible oils sold in India and is mainly
purchased in urban areas of the world’s second most populous country. However,
statistics from the country’s Ministry of Commerce show that olive oil imports have
nearly quadrupled in the past decade, growing from 2,700 tons in 2009 to 9,300 tons in
2018.
According to the report, 70 percent of India’s demand for olive oil is concentrated
around Delhi and Mumbai.

The current problem (in India) is that the government has raised tariffs by 40 percent
and, logically, consumption has suffered a lot but it is estimated to have its value to
$127.5 million by 2025.
Why Adani Wilmar should enter in Olive Oil
Market
 
Olive oil consumption has seen growth in the last couple of years because consumers are
getting aware of the benefits of olive oil usage and its effect on health.
• The personal care segment was contributing to the India olive oil market in 2017, and is
projected to grow at a CAGR of 9.0%.
• In 2017, virgin olive oil segment accounted for 15.1% of the India olive oil market and is
projected to grow at the most astounding CAGR of 14.5% from 2018 to 2025.
• In 2017, pomace olive oil accounted for almost 65.7% of the share in terms of value in the
India olive oil market and is projected to grow at a significant CAGR of 9.1%.
• Pharmaceutical accounted for the 24.5% market share with CAGR of 9.6% in the India
olive oil market, in 2017.
• In 2017, the food segment accounted for 20.0% of the India olive oil market share and is
expected to grow at the significant CAGR of 12.7%.
In India, with the huge middle class population made up of 300 million people,
Consumers who, when they reach a certain level of life, give increasing importance to
a healthy meal. The Indian olive oil market is expected to grow at a CAGR of 9.12% in
terms of Value and at a CAGR of 1.05% in terms of volume in coming years. India's
imports is expected to rise by 20 percent, according to Indian Olive Association. It is
estimated that 15000 tons will be imported during the current fiscal years and it will
increase to 35000 tons which would take the overall size of industry to Rs 1,000 crore.

According to the facts and figures, Adani Wilmar should enter in the Indian
market targeting middle class people of metro cities, specially targeting the
people of Mumbai and Delhi, occupying the market by :
• Pomace Olive oil ( rich in nutrition and several health benefits )
• Blended Olive oil ( blend of 80% of rice bran oil and 20% Olive oil, which will
be good for Indian cooking serving many health benefits to consumers)