FORTUNE EDIBLE

OIL
By – Anuja Solanki
Shaika Khan
Akshay Pratap Singh
Bhawna Gandhi
Arpit Agrawal
(Group 2)
ABOUT THE COMPANY
 Adani Wilmar Limited is a 50-50 joint venture between the Adani
Group and Wilmar Trading Private Limited (WTPL) of Singapore

 The Group was created with a vision of ‘Nation Building’ by

developing assets of national economic significance

 exports its products to 18 countries including the Gulf nations,

Singapore, New Zealand and Australia 

 The corporate headquarters of the company is situated in the city

of Ahmedabad.
OBJECTIVE OF SURVEY
 To analyse Consumer buying behaviour
 To comprehend the market potential of Fortune edible oils.
 To analyse the customer value and satisfaction about the product.
Rice Bran Health Oil Soya Health Refined Sunlite Oil Filtered Mustard oil
Soyabean oil

Filtered Groundnut Oil Kachi Ghani Goldnut Refined Coconut Pure

Mustard Oil Groundnut Oil

Fortune Plus Fortune Plus Soya Health Plus

Cottonlite Oil Sunlite Oil
 A Healthy Refined Oil Makes a Person
Health More Healthier
Ingredient Found In Fortune Refined Oil:

* Vitamin E : Health maintaining balance of

nervous system.
* Tocotrienols & Phytosterols: Anti-cancer Properties.
* Natural Antioxidants: Protection against disease.

*Balance PUFA/MUFA Ratio: Cleaner blood vessels.

*Cholesterol Lowering Oil : Heart Friendly.
*Low Oil Absorption: Healthier Food.
*Balance Fatty Acid: Balance nutrition, Balanced Health.
A HEALTHY REFINED OIL
MAKES A PERSON HEALTH
MORE HEALTHIER
 Ingredient Found In Fortune Refined Oil:
 Vitamin E : Health maintaining balance of nervous system.
 Tocotrienols & Phytosterols: Anti-cancer Properties.
 Natural Antioxidants: Protection against disease.
 Balance PUFA/MUFA Ratio: Cleaner blood vessels.
 Cholesterol Lowering Oil : Heart Friendly.
 Low Oil Absorption: Healthier Food.
 Balance Fatty Acid: Balance nutrition, Balanced Health.
GROWTH RATE OF COMPANY
AND PRODUCT
QUESTION ASKED IN SURVEY
 Ques 1 :What is your Age?
 Ques 2 :Gender
 Ques 3 :Do you use Fortune Edible Oil ?
 Ques 4 :Why you use Fortune Edible oil?
 Ques 5 :Does your Edible oil meet all your expectation in terms of taste and
cooking?
 Ques 6 :Views about Advertisent of Dalda Edible oil?
 Ques 7:Are you aware of healthy ingredients in your cooking oil?
 Ques 8 :Where do you used to store your Edible oil?
 Ques 9 :How many Litres of oil do you use on yearly basis?
 Ques10 :Do you often heat the cooking oil at high temperature for a long time?
SURVEY REVIEW
 Habitual buying behaviour.
 As per our survey Fortune has huge market potential. According to our
survey 9/10 people prefer Fortune oil.
 High on customer value and satisfaction.
LIMITATION OF SURVEY
 Less data of user
 Done in selected area
 Doesn’t include company other products such as: Pulses, Besan, Soya
chunks.
THANK YOU