Welcome

Example
Ross's prima facie duties are directly related to
promoting good consequences or minimizing bad
ones but others.
Role Of Non Consequalist Theory
1. Help to judge morality by individual action.
2. Seek to define a universal moral code that apply
in any situation.
3. Focus on individual scenarios
Criticism Of Non Consequalist Theory

1.Only try to set up moral system based on

consequences.
2.Impossible to exclude individual consequence.
Contemporary Ethical Theories

Contemporary theories are those that have been

developed or brought in business ethics field over the
previous decade or so. They offer an important
alternative sight which can’t be ignored. We shall be
looking at four main contemporary ethical theories.
 Virtue ethics
 Feminist ethics
 Discourse ethics
 Postmodern ethics
1. Virtue Ethics

The main massage of this ethics is “Good actions derive from

good individuals.
We can define it through the following line:

“Virtue ethics mean that morally right actions are performed

by individuals with virtuous nature. The formation of a
virtuous nature is the first step for morally right behavior or
action.”
 
2. Feminist ethics

The main goal of feminist ethics is to avoid harm and

maintain healthy relationships.

The definition of these theories can be given by

following line:
“Feminist ethics is an approach that prioritizes on
empathy, harmonious and healthy relationships and
avoids harm.”
3. Discourse ethics

Discourse ethics is an approach that argue that ethical

reflection has to start from real life experience. The
ultimate goal of these theories is to settle of conflicts
peacefully. We can define it by following line:

“Discourse ethics is an approach that aims to solve ethical

conflict by providing a process of norm generation
through rational reflection on the real life experience of all
relevant participants”
 
4. Postmodern perspectives on business ethics

It can be defined by following line:

“Postmodern ethics is an approach that locates morality
beyond the sphere of rationality in an emotional ‘moral
impulse’ towards others. It encourages individual actors to
question everyday practices and rules and to listen to and
follow their emotions, inner convictions, and ‘gut feelings’
about what they think is right and wrong in a particular
situation.”
Limitations of Traditional Ethical Theories

1. They Involve a high level of abstraction from reality

2. May be narrow in their application
3. They are overly academic
4. They are inhuman
5. They involve prescriptive approaches