G O F F I N A N C I A L S E RV IC E S

MARKE TI N

JAMUNA BA N K L IM IT ED
PRESENTED BY:

DEEP BENCHERS GROUP

DEPT. OF BANKING AND INSURANCE
UNIVERSITY OF CHITTAGONG
INTRODUCTION
• BANKS AND FINANCIAL INSTITUTIONS PLAY VITAL ROLE IN FINANCIAL INTER-MEDIATION
• ACT AS A PAYMENT AGENT FOR THE CUSTOMERS BORROW AND LEND MONEY
• MODERN BANKING REPRESENTS GREATER VARIETY OF ECONOMIC SERVICES WHICH
INCLUDES CREDIT, FUNDS, AND PAYMENT SERVICES

• IMPLEMENTED WELL-STRUCTURED ONLINE BANKING SYSTEMS

• CORPORATE BANKING, TRADE FINANCE, PROJECT FINANCE, RETAIL BANKING, SMALL
ENTERPRISE FINANCE, CONSUMER FINANCE, AND SYNDICATION
MAJOR OBJECTIVES:
• TO SEE THE DIFFERENT PRODUCTS OFFERED BY JBL
• TO SEE THE POLICY OF JAMUNA BANK LTD HOW THEY SEGMENT THE MARKET
• TO DEVELOP THE IDEA OF HOW THEY TARGET THE MARKET
• TO EARN VALUABLE KNOWLEDGE OF HOW THEY FOLLOW THE POLICY OF POSITIONING IN THE MARKET
• TO KNOW THE PRICING POLICY OF THE JBL
• TO OBSERVE THE IDEA OF HOW THEY PROMOTE THE PRODUCT
• TO KNOW THE IDEA OF WHICH LOCATION IS PROFITABLE
• TO ASSESS THE STRENGTH AND WEAKNESS.
• TO IDENTIFY POSSIBLE AREAS OF IMPROVEMENT.
METHODOLOGY:
PRIMARY SOURCES OF DATA
• FACE-TO-FACE CONVERSATION
• INFORMAL CONVERSATION WITH THE CLIENTS.
• PRACTICAL WORK EXPOSURES FROM THE DIFFERENT DESKS
SECONDARY SOURCES OF DATA
• WEBSITE OF JAMUNA BANK LIMITED.
• ANNUAL REPORTS, MANUALS AND PUBLICATION OF JAMUNA BANK LIMITED.
• DEPOSIT MANAGEMENT MANUAL PUBLISHED BY JAMUNA BANK LTD.
• RELEVANT PAPER AND PUBLICATIONS.
LIMITATIONS OF THE STUDY

•LIMITED TIME
•CONFIDENTIAL MATTERS
•NO PREVIOUS EXPERIENCE
FINDINGS AND ANALYSIS
FINANCIAL SERVICES:

• PERSONAL LOAN • JAMUNA SWABOLOMBI

• EDUCATION LOAN • DOUBLE GROWTH
• AUTO LOAN • DEPOSIT SCHEME
• OVERSEAS JOB LOAN • RURAL DEPOSIT SCHEME
• JAMUNA NARI UDDOGH • MONTHLY SAVING SCHEME
FINDINGS & RECOMMENDATIONS:
• EFFECTIVE AND EFFICIENT INITIATIVES ARE NECESSARY TO RECOVER DEFAULT LOANS.
• BENEFIT TO CUSTOMERS
• DIVERSIFICATION AMONG ITS PRODUCTS AND SERVICES.
• SHOULD PURSUE ADVERTISING STRATEGY
• ADD NEW FEATURES TO SERVICES
• DISCOVER NEW SCHEME
• IT SECTION SHOULD BE MORE STRONG
• CAN RECRUIT EXPERIENCED EMPLOYEE
CONCLUSION:
• BANKS HAVE TO EVERY PROBLEM IS A CHALLENGE NOT AS THREATS
• BANKS SHOULD MAINTAIN A WELL STRUCTURED COMMUNICATION IN ALL LEVELS
• THEY MUST EMPHASISE ON DOMESTIC SCENARIO
• THEY HAVE TO PREPARE TO ACCEPT ANY FAILURE