3D-Printing technology 3D printing and 3D

increases the speed, scanning has

accuracy, and longevity of revolutionized Dental
dental procedures Treatment. .

95%of Indians Suffer

from Oral Diseases Executive Summary
(National Oral Health
Survey)

Utilization of this
technology will reduce
the lead time of crown Expected growth rate of Domestic
manufacturing from 3-4 dental market is 20%-30%
days to 2 hours compared to a global rate of 5%
CAGR
2
 SITUATION ANALYSIS
Consumer Behaviour-
MARKET SUMMARY-
Due to the high rates in
As per a WHO report, there
market 40-50% people are
are around 52000 dental
excluded from dental care.
clinics in tier 1 cities
Cost reduction may drive

01 these figures lower

02 06 MARKET GROWTH –
• Large no. of private
practitioners
• Dental Services market
CAGR 12%
03 05
04
MARKET NEEDS- MARKET TRENDS-
• Superior Quality DEN-TECH will distinguish
• Innovative Technology itself by marketing the 3-D
• Customer Delight printer to the dentist itself
3
 PRIN-TEETH
STP

The STP model is useful when creating marketing communications plans since it helps
marketers to prioritize propositions and then develop and deliver personalized and relevant
messages to engage with different audiences.

SEGMENTATION
DEMOGRAPHICS –
Target are Doctor Profession, Dentists roles, age 25 -50
PSYCHOGRAPHICS –
We can get the psychographics data by the fb likes of the dentist profile, based on we can decide
category
BEHAVIOUR---
how a customer relates to the nature of the purchase, brand loyalty, usage level, benefits sought,
distribution channels used, and the reaction to marketing messages. Amazon has mastered
accumulating this data to create profiles of purchasers.
GEOGRAPHY—
07/23/2020 Almost people with dental problems are present in rural, urban, metros ,and all tier cities. 4
 PRIN-TEETH: Range of 3D Printers

Click to add text

Click to add text
Click to add text

A DEN-TECH
OFFERING
Innovators of Smile
 PRIN-TEETH

TARGETIN
G
• Segments in the segmentation are distinct, a large segment of dental
clinics are present in the India. Our product is suitable in for financially
mid-range clinics at the starting in the urban, and tier3 cities in terms of
cost, providing customer service. eh
• In our segmentation regarding profession , doctors of age 25 - 35 span
will be more inclined to towards using technology.

07/23/2020 6
 PRIN-TEETH
POSITIONI
NG
• Positioning maps the variables discussed in the Segmenting and Targeting steps and
defines the space where your offering resides relative to competitors in the view of your
customers.
• Thoughtful positioning is critical in staking out a competitive advantage in the market.
• Positioning is a component of Branding, which we will discuss next. Customer
perceptions and feedback influence a brand’s positioning in the market.

• Functional Positioning
DenTech provides advanced featuresehsets and user experience.
Symbolic Positioning
Luxury and Prestige brands operate in this realm. As our DenTech is a new company,
brand value is yet to create. Lot of advertising and marketing strategy will be helpful.
Experiential positioning
Long usage of particular brand creates an emotional connection with customers. If we
can position our product to the new customers entering into the market by attracting with
offers.

07/23/2020 7
 SWOT ANALYSIS

STRENGTH OPPORTUNITY
• High Quality Standards •New Business Model
• Cost Reduction •Better Alternative Than
•No Existing Competition Existing Products
•Rapidly Growing Market
•Training service Providers
•Establish the Brand As
Leader

WEAKNESS THREATS
•Initial Investment •Users Resistance To
•Limited Service Lines Change
•Adaptability in Indian •Threat Of New Entrants
Market •Government Policies
 PRIN-TEETH
4 P’s

PRODUCT

3D Printer which is used in various dental offerings

Value added offerings of Prin-Teeth are :

1.Dental Crowns
2.Dental Retainers
3.Surgical Guides

07/23/2020 9
 PRINTTEETH
4 P’s

PRICE
The Price Component of 4Ps of Marketing is important for DenTech as its major source of its revenue is
the fee charged to consumer.fe
e charged to sellers.
Cost To DenTech

DenTech will assemble the parts of the 3D printer and Assemble it in India under our franchise name, so
the Customization will be possible and the manufacturing cost, Labour cost will be eliminated.

Considering the operational costs and delivery cost which will be bared by Company, Marketing costs
we would like to place the charge of Rs 70,000.

Here are some of the pricing strategies and models.

Premium,
Subscription
Warranty
07/23/2020 Service Contract 10
 PRIN-TEETH
PROMOTION
4 P’s
eh

DenTech advertises follows Below The Line (BTL) advertising, they are more focused and they are
directed towards specific group of customers, highly targeted keeping in mind demographic and
psychographic, highly personalized.

The The major advantage of BTL advertising is that the results of the campaign can be easily tracked. ROI
is also higher here. Additionally, campaigns can be tailored for different subsets of consumers within a
single segment.

Promotion channels can be broken into 3 categories

• Owned
• Earned
• Paid

• Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on

• Direct marketing: SMS, emails, social media posts, pamphlets
• Sponsorship: Events, competition
• Public Relations: Press conferences, viral marketing
07/23/2020 11
• In-store promotion: Visual merchandising, retailer pop-ups, sampling, sales promotions
 PRIN-TEETH

4 P’s

PLACE

Most of the Value added offerings areeh

promoted from rural, urban cities to
metro, Tier1,2,3 cities based on the geography locations.
For Customer Satisfaction DenTech service stores, Mini stores, Customer
cares office etc. are provided by company.

07/23/2020 12
 Offerings

01 02 03

DENTAL CROWNS DENTAL RETAINERS SURGICAL GUIDES

 PRIN-TEETH
MARKETING STRATEGIES

1.To Drive Operational Performances by value enhancement and cost reduction.

2.To Pursue Growth opportunities in the Dental field by introducing 3D dental scanners, dental
resins, Dental Software, 3-way Syringe, Disposable dental scanners.
3.Ensuring Fast delivery to the customers.
4. Positioning the brand culture In the targeted audience by Continuous development continuous delivery
by spending allocated budget to R&D.
5.Feedback valuation from the customer side coming from customer care centers and real value nurturing
for specific niches.
6.Providing a Platform on which customers can connect and learn.

07/23/2020 14
3.

STRENGTH 01
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23%
07/23/2020
SWOT ANALYSIS
LOREM IPSUM
STRENGTH 02
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consectetur adipiscing elit, sed do
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et dolore magna aliqua. Ut enim ad
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69%
STRENGTH 03
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consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
80%
15
 SWOT ANALYSIS
LOREM IPSUM

Category 4

Category 3

Category 2

Category 1

0 1 2 3 4 5 6

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eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
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nisi ut aliquip ex ea commodo consequat.
07/23/2020 16