Delhi

Business Development Strategy

 High Growth Sectors in Delhi
• IT/ITES
• Electronics/ Hi-tech
• Light Engineering
• Logistics
• Realty
• Retail
As per the Delhi Industrial Policy 2010-2021
 Potential
• The mentioned industries comprising of
both OEM and Ancillary companies are
having definite business due to:
– High growth rate
– Govt. policy support
 Strategy
• To focus on the OEM’s and Ancillary
companies in industries like
– Electronics/Automations
– Light Engineering
– IT/ITES
– Logistics
– Realty
– Retail
• To generate business as high as 80% from the
companies of these industries through niche
marketing.
 Strategy Objectives
• To cover industrial areas and SEZ concentrated
with the mentioned high growth industries.
• To have a strong hold in the ancillary
companies of these high growth industries.
• To understand their business movements to
Mumbai and Entitlements.
• To segregate and select companies from these
industries having offices both in Mumbai and
Delhi, know their entitlements, travel flow and
preferences.
 Industrial Complex to Focus

• Okhla Computer Complex (Computer/IT related)

• Rohtak Road Industrial Complex (General)
• Mangolpuri Engg. Complex (Light Engineering)
• In addition commercial centers like:
– CBD (Connaught place)
– SBD (Nehru Place)
 Validity of the strategy
Company Industry Room Nights from Delhi RSO
AB Mauri Hi-tech food Processing 16

Air Liquide Light Engineering 11

Autodesk Auto Engineering Software 16

E.I.Dupont Hi-tech innovations 71

Fujitsu IT 29
Panasonic Electric Electronics/ Auto-motives 17

Panasonic India Electronics 54

Radware IT/ITES 46
Total 260
Delhi total 462
% to total 56
Associations with Chamber of
Commerce and Trade Councils
• Building of contacts with Delhi Chamber of Commerce
and other trade councils.
• Could be a good image building and awareness exercise.
• These trade associations hold valuable business
information which could be useful for us in the long run.
• The following link contains the list of prospective
companies associated with Delhi Chamber of Commerce.
– http://delhichambers.com/Directory.asp
 Conclusion
• The high growth industries are at present
contributing for 56% of total room nights.
• Therefore, a focused and streamlined approach
will increase their share to the said 80%
contribution to the total room nights generated
from Delhi RSO.
• Tie ups/association with the various trade
associations will result in developing a strong
image for the Kohinoor Continental and other
upcoming Kohinoor hotels in Delhi.