Blogs, Wikis and Creative

Innovation
John Quiggin (2006)
By Pichapen Prateepavanich
13th January 2011
• Reading summary
• Reflection
Blogs vs Wiki
 Comparison
Blogs (1990s)
Personal, corporate PR, etc
Aim to establish ‘identities’ online.
Journal Format with Automatic Push
Encourage comments on posts; “the
absence of comments, a site is not really,
or not fully a blog” (Quiggin, 2006) p.483
Discourage ‘Joint Composition’ by more
than one authors (standard setup)
‘Splogs’ (spam blogs)
Initiate a conversation between authors
and readers in public view”
“With comments and trackbacks, blogs are
considered as collaborative productions”
(Chesher, 2005) p.483
Wiki (2001)
Public, mostly by Government, Corporate
and Educational institutions.
Aim to verify the validity of information.
Collection of pages
No requirements of membership, anyone
can edit.
Discourage authorship; encourage
facilitations by as many people as possible.
Doesn’t support ‘strong intellectual
property’ policy framework, because it’s
not an individual effort, and nor is it a
work for hire.
 Blogs, Wiki and Innovation
Content Genre Technical The Creative Institution for
Innovation Innovation Innovation Commons Innovation

-Overwhelming Style of populist Free sharing Issues of Innovation ‘just

amount of harangue Ability to search Intellectual happened’
posts daily Variety of forms instantly. property Solution is
-Evidence of and limitations RSS feeds Expanded meant to be
Media Growth; Fisking Aggregator public domain copied and
grants ordinary Blogs promote softward (e.g. Tragedy of the improved.
individuals the discussion Rockmelt) commons Knowledge is to
opportunities to (open for (Hardin, 1968) be public as
publish things comments) Varies in part of the
online. [various Require context commons; it
topics, including numbers of should be
political participation accessible by all
analysis] online who have the
- quality of capacity to use
press it.
- business Old
enterprises use expectation:
blogs as a way Innovation
to update their deserves
interactive rewards
“ the ease of reproducing, transmitting, and
storing information, facilitated by the internet,
changed the balance of costs and benefits in
relation to intellectual property”

- Quiggin (2006) p493

 Quiggin’s Conclusion
• Blogs and wiki are being used more in
business and education.
• Instead of focusing on enforcing copyrights
and encouraging competitions, authorities
should make sure that co-orporation and
creativity are promoted towards increased
productivity.
Part 2
New Media and its users
• Flexible, Efficient, Instant, Free of cost, Free of
location, No boundaries.
• Less on Individualism, more on collectivism.
• Blogs and wiki encourage joint contribution
and that enhances creativity.
• Two-way communication, more personalized,
more variety.
 Print Publication VS Online Media
• “Blogs and wikis will soon displace mainstream
media.” – The triumphalist view (Hewitt, 2005)
• Blog and wiki will allow dismissive responses of
the media establishment, and that aphorisms
are what “nitpicking is to film criticism as
blogging is to journalism” (Sutherland, 2005)
• It will give “more balanced and sophisticated
treatment of blogs, wikis and other online
media forums.” (Bruns, 2005)
 Quiggin’s terms (2006)
• Blogs and wikis are “a direct replacement for
existing communication media.”
• It has “creative commons” which are driven by
creative motives (such as excellence, self-
expression, altruism and sheer enjoyment),
instead of monetary or organizational”.
• It’s a “common pool” that enables users to
contribute freely.
Printed Book VS E-Book
 Why E-Book?
• Portability
• Variety of formats, sizes, applications, devices, volumes, plug-ins,
downloads, options.
• Instant – want now, get it now.
• Weight free
• Lower cost – no production cost
• Availability – for everyone at anytime
• Saving – money, efforts, time, environment, space.
• Editable
• Reserved for certain group of people (ability to access, to read, to
own, to purchase)
• Fixed payment option (sufficient Credit card only)
Example
 Why Paper Book?
• Credibility
• Human nature and the physical senses
• Easily obtainable: No need for internet access
or recharging batteries.
• Health wise (eye-strain)
• Impressiveness
• Pay buy cash or credit card.
Q&A
• http://www.youtube.com/watch?v=UwBiER-a
amA
• Samsung gallaxy ebook commercial
• http://www.youtube.com/watch?v=ozRK7VXQ
l-k&feature=fvw
• Julie and Julia trailor