Telecom

Industry
Metrics
An overview of Pakistan’s telecom industry
figures

F E B R U A R Y 0 2 , 2 0 1 9 | M A R K E T I N G A N A LY T I C S
Overview
3 Million 62 Million 64 Million 154 Million
Basic Telephony 3G/4G Subscribers Broadband Cellular Subscribers
Subscribers Subscribers

29.34% 72.6%
Mobile Cellular

1 .30% 29.55% 30.59% Broadband

73.85% Mobile

1.25% 1.25%
Teledensity Penetration Penetration Fixed Teledensity FLL &
Broadband WLL

PTA Website - As of December 2018

Market Share
37%
PMCL (Jazz) Telenor CMPAK (Zong) PTML (Ufone)

14%
PMCL (Jazz)

28%
37% Telenor

21% 21%
CMPAK (Zong)

14%
PTML (Ufone)

28%
Market Share & Subscribers (2017-18)
As of June 2018

Total 150.2
Jazz 55.5 Zong 30.9
Million Million
Telenor 43.6 Ufone 20.3
Million Million Million
Share 36.9% Share
Share 29% Share
20.56% 13.52%

Ufone 18.4
Zong 28.1 Million
As of June 2017

Telenor 40.8
Jazz 52.5 Million
Million
Million
Total 139.8 Share
Share 20.1% 13.16%
Million Share 37.54%
Share 29.2%
Mobile Broadband Mobile Broadband
Penetration Subscribers Share by
Zong Operator
28.4%
2014-
15 7.1% Telenor
27.0% 2016-
Jazz 17
32.9%
2015-
16 15.3% Ufone
11.7% Zong
29.6%
2016-
17 21.3% Telenor
24.3%
2017-18
Jazz
34.3%
2017-
18 27.2% Ufone
11.8%
Broadband Subscribers

2014- 2015- 2016- 2017-

15 16 17 18

16.7 Million 32.2 Million 44.6 Million 58.3 Million

Mobile Broadband Subscribers

2014- 2015- 2016- 2017-

15 16 17 18

13.5 Million 29.5 Million 42.1 Million 56.1 Million

Annual Subscribers Evolution

Link: https://www.pta.gov.pk/en/telecom-indicators/1
Mobile Data Usage Telecom Revenues
(Tbs) (Rs. Million)
ARPU (Average Revenue Per User)

• Most commonly used to analyze businesses involving subscriptions.

• It illustrates the company's operational performance.
• Calculated as:
• ARPU = Total Revenue / No. of Users

Significance: The higher the average return, the better. Generally,

telecommunications companies that offer bundling services enjoy a higher
ARPU.
Call Connection Time Call Completion Ratio
Complaints
 Churn
• Churn rate is the percentage of subscribers to a service who discontinue
their subscriptions to the service within a given time period.
• Also known as the rate of attrition.
• Expressed as percentage.
• The churn rate helps a company determine how it is measuring up to its
relevant competitors. If one out of every 20 subscribers to a high-speed
internet connection discontinued his service within a year, the annual
churn rate for that internet provider would be 5%.

Significance: For a company to expand its clientele, its growth rate, as measured by the
number of new customers, must exceed its churn rate.
End to End SMS Delivery Time SMS Success Rate
Signals Strength (Decibel-milliwatts)
3G and 4G throughput
Forecast
FLL – Fixed Local Loops (Landlines)
WLL – Wireless Local Loop (Telephony)
Thank You