Situational Analysis

The HR implications of transformation

Asian Paints Position in the Market Employee Engagement Evaluation

Asian Paints adopted ESS and then AI
Asian Paints enjoys strong financial health
01 as well as great reputation amongst 04 based process to amplify and build upon
positive aspects and termed it as
various stakeholders including
“Engage-Meant”
employees.
Opportunities for Employees at Employee Dissatisfaction
Asian Paints Employees at Asian Paints have been
02 Regarded as one of the best employers
and provides lot of opportunities for skill 05
dissatisfied with bell-curve based
rating, limited training at later stages
enhancements and lack of emotional connect in the
organization.
Increasing Employee Turnover
Taking initiatives based on AI
03 With competition intensifying in the
market, Asian Paints has been 06 AI provides Asian Paints with lot of
witnessing high rate of employee employee related data which it needs to
turnover interpret and convert into concrete actions.
 Problem Statement

“
Asian Paints is considered one of the best employers and enjoys an enviable position in
the market because of its sustainable business model and strong stakeholder and
customer orientation. But increasing employee turnover and plummeting levels of
employee engagement is a concern for Sales Head of Asian Paints and even though the
Appreciative Inquiry based process adopted by Asian Paints gives them a lot of
employee information to work with, there is a visible gap between employee’s
“
expectations and organizational needs that needs to be addressed
 Criteria For Evaluation
Criterions that should be considered before deciding on a plan of action

Add Contents Title

01 02
Employee Satisfaction and Brand Image of Asian Paints
Productivity Level

03 04
Asian Paints Aspiration to Employee’s
. aspiration to grow
Grow & Expand and develop in their career
 Options
Alternative 1 Alternative 2

Using the AI to Change Appraisal,

understand and rectify
employee problems at
root level
The data obtained from AI can be
used to create a comprehensive
action plan wherein we identify
the employee grievances and
make sure their problems are
addressed
Rewards and
Performance
Management policy
It is evident that a section of
employees are unhappy with bell-
curve based appraisal, limited
training and development in the
senior stage and lack of emotional
bonding, so these problems can be
directly addressed and the
company can change its policy.
Recommendation & Action Plan
Interpretation of AI Data
Data collected as a part of AI process (Energizers and Life
01 Giving Forces) can be used to formulate and conduct
activities for improving employee engagement and build
upon positive info in AI, Life depleting force can help
identify root of employee dissatisfaction

Forming Interest Groups

02 Based on employee hobbies and ideas mentioned in the
AI process, interest groups can be formed across
different management levels so that there is more of an
emotional connect amongst employees

Opportunities for Rewards and Recognition

03 To recognize and rewards employee efforts, team bosses
should put special focus on ensuring that budgets for
team outings are used effectively to improve team
building and morale