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80 WAYS LEVEL 2 DETAIL

SELECT A PRESENTATION

STORIES CELEBRITY COLLABORATORS


GALLERY &
CONTENT RESOURCES

© Youngheart Entertainment Limited / Justin Hall 2007


80 WAYS – THE STORIES

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© Youngheart Entertainment Limited / Justin Hall 2007


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ACCEPT

© Youngheart Entertainment Limited / Justin Hall 2007


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Each Story Will:

• Reveal The current forces affecting the • Direct attention to initiatives known to
human landscape. work.
• Celebrate cultural and environmental • Examine man’s relationship with nature.
diversity. • Introduce the positive application of new
• Express the opinions, hopes and fears of media and technologies.
those the team encounter. • Communicate the need for collaboration.
• Review the efforts, activities and science • React to and incorporate contributions
of our changing world. made by the audience.
• Present solutions and debate actions. • Challenge preconceptions.
• Seek wisdom from lesser-known and • Celebrate the spirit of adventure.
varied sources. • Instil a sense of hope for the future.
• Question the human and environmental • Inspire young minds with new ways of
cost of our every action. thinking.
• Highlight the hardship, inequality and
pressures faced by the developing
world.

© Youngheart Entertainment Limited / Justin Hall 2007


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Themes
THEME 1: HIDDEN COSTS
• Whether buying tropical flowers at a market stall or a golden trinket on the high street,
choosing furniture at a garden centre or sipping a hot drink at a chain store, our everyday
actions indirectly impact the world around us… sometimes dramatically.
• Drawing on a multiple of perspectives: reviewing the efforts and impacts, strategies and steps
being taken to control, monitor and manage the world’s resources, we will explore the ‘hidden
cost’ of consumerism:
THEME 2: THE GIFT
• Woven into the route are a number of encounters that reveal the point where aid meets issue:
analyzing the motivation of those who support the growing trend in 'grass roots giving'. Each
organisation’s 'gift' in focus, nurtures and supports people in need in a fundamental, inspiring
and novel way: supplying sustainable solutions that meet local needs. Exotic landscapes, rich
characters, personal challenges and revealing cultural observations all add to these
inspirational tales. Contributing SMS & WEB2 mechanisms create micro fundraising
opportunities that empower those inspired with the ability to make a difference.

© Youngheart Entertainment Limited / Justin Hall 2007


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Themes
THEME 3: GOOD WILL HUNTING:
• Bringing to life the stories of the brave and dedicated people who face life-threatening dangers
on a daily basis… just to make a difference…
THEME 4: TRIBAL:
• For all of modern man’s achievements and scientific breakthroughs… flying to the moon,
splitting the atom… our relationship with nature is not what it used to be! In contrast,
indigenous and tribal peoples are wholly reliant and attuned to the natural world around them.
They are the guardians of knowledge long thought obsolete… our journey will visit their
forest worlds, humbly asking advice, learning of their hopes and fears, with a view to sharing
their collective wisdom with the wider world.
THEME 5: ENVIRONMENTAL & CULTURAL ISSUES AND SOLUTION:
• Seeking out the rare and little known, our teams will encounter an array of incredible solution-
seeking projects and the characters that drive them. From Bio-fuels to nuclear power,
sustainable resource utilization to endangered species trade, we delve into the issues at hand.

© Youngheart Entertainment Limited / Justin Hall 2007


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Themes
THEME 6: NO DATA
• In such a hi-tech world, it is easy to image that we know all there is to know… that
every valley, mountain, jungle, ocean and desert have been mapped to the nearest
millimetre. And yet for all our efforts and activities… super computers and
scanning satellites… there are still areas of Earth, so remote, so isolated, that we
know nothing about them at all. They appear on maps as grey patches defined only
by the words ‘NO DATA’. Our journey will seek out these points on the planet,
applying cutting edge equipment to fill in the blanks.
THEME 7: LIFE: The many ways of being.
THEME 8: NATURAL WONDERS: The exotic, magnificent and the little-known.
THEME 9: OLD TRAILS NEW WAYS: The great explorers…an historical
perspective exploring how much has changed since ‘the golden years of
exploration’.
THEME 10: THINGS TO DO BEFORE YOU DIE! The A-Z of dream activities.

© Youngheart Entertainment Limited / Justin Hall 2007


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The Stories - Detail

NOTE: The following presentation should be viewed as a starting point for

level 2 research teams, rather than a list of finite stories.

Each aspect and theme will be further defined as our sponsors and carriers

align.

© Youngheart Entertainment Limited / Justin Hall 2007


LE MANS BIO DIESEL
RACING CAR
• First Mode Of Transport: leaving the famed reform club on pall mall in London
(ala Phileas Fogg), the team races to the coast in this revolutionary sports car
powered by D1 jatropha nut bio-diesel (police and helicopter escort see us
underway). D1 are the UK’s leading bio producer.
• Positive environmental and social impact example. JATROPHA NUT can be
grown in marginal land, reclaiming waste and depleted areas

© Youngheart Entertainment Limited / Justin Hall 2007


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THE ELDER BROTHERS

• SIERRA NEVADA DE SANTA MARTA, COLOMBIA, SA


• First Contact with the Kogi tribe was made 20 years ago. Since then they have
avoided contact with the outside world… until now: A balanced relationship
with nature is at the heart of the tribe’s belief system. We have been invited to
tell their story… Journeying into the sacred mountains through the ‘lost city’
of the Tyronas civilisation. This is a rare access story that conveys an
imperative environmental message to modern man

DEEPER INFO
© Youngheart Entertainment Limited / Justin Hall 2007
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GREEN WALL OF CHINA:
Taming the Yellow Dragon

• In 2006, sandstorms from the Gobi desert, known


locally as the ‘Yellow Dragon’ dumped 300.000
TONS of sand onto Beijing: Erosion of top soil and
desertification is global problem…60.000 sq
kilometres of productive lands are lost each year… at
a estimated cost of $42 Billion.
• At $8 billion, the New Great Green Wall of China is
the largest ecological project in history: planting 9
million acres of forest, the project aims to create a
5000 kilometres long barrier of living green
• Meeting with the teams we review the enormity of
the challenge ahead and the reasoning behind it
• A $1.2 billion oversight system, consisting of sat
mapping and land-surveillance databases, will be
implemented. We tap in…

© Youngheart Entertainment Limited / Justin Hall 2007


‘LAND THAT TIME FORGOT’

• ‘THE GARDEN OF EDEN’ is a region recently discovered in Papua New Guinea


by scientists, described as a land never encountered by man, a world even before
Adam and Eve, the last place on earth like it. Lawrence Blair, a seafaring explorer,
currently has permit to film and journey with Conservation International as they
scientifically analyse this unique region.

© Youngheart Entertainment Limited / Justin Hall 2007


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POROROCA:
THE ENDLESS WAVE
• BRAZIL: AMAZON
• The Araguari Pororoca is a ferocious Amazonian tidal bore. Feared and revered by
the Tupi-Guarani Indians, who called it the “great destructive thunder", this
tremendous wave tears entire trees from the river bank Travelling at 20 miles an
hour and standing at 30ft high it flows upstream for hundreds of miles. Joined by
world champion surfers we navigate the bore… learning of life alongside the river.

© Youngheart Entertainment Limited / Justin Hall 2007


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PEARL DIVERS OF ARU

• ARU ISLANDS, MOLUCCAS, INDONESIA


• For the communities of the village of Marlassy in Aru, livelihood is dependent on
trade with the Chinese merchants. Ancient traditions and sea spirits guide the
divers, a faith acknowledged and abused by the merchants. A 16inch strand of
white South Sea pearls can sell for as much as USD$40,000… not surprisingly the
village sees just a fraction of this trade. We travel with a pearl diving team and
learn of their hopes and dreams.

© Youngheart Entertainment Limited / Justin Hall 2007


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HOLLYWOOD STARS FUNDS
SHANTY TOWN DEVELOPMENT
• KIBERA & LOIYANGALANI, KENIA
• If you look at a map of Nairobi you’d never know that Kibera existed. It’s just a
green space. But in reality 1m people live there in shacks cobbled together with
wood and metal. There is no running water, no electricity. While filming for the
Oscar winning “Constant Gardener”, the cast and crew set up a charity to try and
fight the poverty they encountered while filming. The trust has concentrated on
sanitation projects and secondary schools.

© Youngheart Entertainment Limited / Justin Hall 2007


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SHARK CALLERS OF KONTU

• NEW IRELAND, COAST OF PAPUA NEW GUINEA


• Christianity, commerce and alcohol have eroded traditional customs and cultural values in
Kontu… however some still practice the old ways. In an age old ritual the shark callers evoke
the spirit of Moro the shark God. Adrift 2Km from shore in Kayaks tribesmen sing songs
calling the giant greys. If the shark answers the call, the hunter entices it to the side of his
canoe and, softly stroking it, slips a loop of vine over its head. This sequence offers a rare
insight into man’s relationship with nature and the challenge that imported belief systems
present to tradition communities.

© Youngheart Entertainment Limited / Justin Hall 2007


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EVEREST OF THE SEAS
DOLPHIN SUBMARINE
• GUNUNG API / BANDA ISLANDS INDONESIA
• From Komodo Island and its dragons to the secret nesting sight of the banded Coral
Crate: an underwater Volcano the size of Everest, this visually stunning backdrop
plays host to the most venomous snake in the world… millions amass in its waters
as we explore in a dolphin submarine!

© Youngheart Entertainment Limited / Justin Hall 2007


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PIRATES TRIBES & VOLCANOES
• MALUCCU, BANDA (SPICE ISLANDS)
• Two Islands linked by a sacred brotherhood are at war over religion in Indonesia’s tribal
heartlands...
• An Ancient brotherhood called the PELASHIP may hold the key to religious conflicts around
the world. Journeying with a team of pirates along the coastline of Ceram we meet with tribes
and learn of PELA & ADAT systems and what they might offer the wider world

DEEPER INFO
© Youngheart Entertainment Limited / Justin Hall 2007
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‘A WALK IN THE PARK’
TRANSAMAZION HIGHWAY
• AMAZION REGION: BRAZIL
• Amid stories of global warming, escalating deforestation, bandits, gold diggers and
threatened tribes, the team sets out to travel the length of the (yet to be completed)
TRANSAMAZION HIGHWAY: 11 Questions, 11 encounters, 1100 miles…starkly
revealing what is happening to the ‘lungs of the Earth’.

© Youngheart Entertainment Limited / Justin Hall 2007


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GHETTO SAINT
STREET KIDS & GUTTER DWELLERS

• BOGOTA, COLOMBIA, SA
• People and champions of the lawless Favelas and communities living in the sewers beneath
South America’s most dangerous city, child prostitution and the activities of contract child
killers, known as ‘Death Squads’. The rare efforts of Jaime Jaramillo, ‘The Ghetto Saint’.
Focussing on a fascinating rehabilitation project set in the Amazonian jungle called ‘Back To
Basics’, where twenty convicted killers (Death Squad members) are taken through tribal
ceremonies designed to put aside the past… involving elements such as live burial, spiritual
flight and swimming with pink river dolphins.

DEEPER INFO
© Youngheart Entertainment Limited / Justin Hall 2007
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WHALE HUNTERS OF LAMALEYA

• LAMALEYA, INDONESIA
• Tribes people of the isolated village of Lamaleya, hunt whales and whale sharks
with hand-thrown harpoons from kayaks. An intimate relationship with the ocean
and rich ancestral bonds, passed down through the ages. See them ride to the death,
the backs of the whales they hunt and spear. The issue at hand is obvious, but the
sensitive cultural context is little known and revealed in the telling of this rare
access story.

© Youngheart Entertainment Limited / Justin Hall 2007


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NOAH'S ARK'S PROJECT

• WORLDWIDE
• Over the next 10 years, researchers will gather every scrap of information that
exists on the planet's 1.8 million known species of animals, plants and other
organisms to build up an enormous Encyclopaedia of Life. When completed, it will
be made available freely to anyone with an internet connection, as the most
comprehensive repository of life as we know it.

© Youngheart Entertainment Limited / Justin Hall 2007


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ANCIENT SHAMANISM OF
SIBERUT ISLAND
• INDONESIA
• Tribal encounter with the Mentawari or ‘Flower People’: a remote tribal
community cut out by the rest of the world and in balance with nature but at odds
with the developing world.
– Ancient ways of life
– rainforest conservation work
– primate study centre

© Youngheart Entertainment Limited / Justin Hall 2007


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OIL TANKER GRAVEYARD

• CHITTAGONG, BANGLADESH
• With one of the world's longest beaches, Chittagong is where half of the world's super tankers
are disassembled. But conditions in the shipyards are dangerous. Many workers are barefoot
and without gloves, dealing with razorsharp metal, hot steel, and pollutants. The ship-breaking
industry employs an estimated 200,000 Bangladeshis. The scrap metal stripped off these
vessels supplies 80 percent of Bangladesh's steel. Eventually nothing but tiny fragments
remain, buried in the mud. From dawn to dusk, local women and children scavenge the beach,
collecting these small shards of metal to sell to Chittagong's local merchants.

© Youngheart Entertainment Limited / Justin Hall 2007


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Project Greenhands

• SOUTHERN INDIAN STATE OF TAMIL NADU .


• Project GreenHands is a tree planting programme on a truly immense scale. As many as 300,000
volunteers have been inspired to grow an estimated 114 million trees, sufficient to reverse the current
deforestation of the state, re-energising local ecology.
• Designed to address the root causes of the environmental crisis in the region, the project will increase the
green cover of the state by at least 10% within 10 years… This inspiring project highlights what can be
achieved if people are motivated and mobilised.
Working closely with the Isha Foundation, 80WAYS and its community will support this unique, change-
making project.

© Youngheart Entertainment Limited / Justin Hall 2007


Atlantic Rainforest Project supported by the Clinton Foundation

• THE BRAZIL ATLANTIC RAINFOREST PROJECT: This large scale project aims to preserve a
range of ancient Amazonian rainforest creating a 200 kilometre long corridor that reconnects the
remnants to ancient forest, preserving its biodiversity.
• Increasing biomass density through reforestation, the project works with surrounding communities,
alleviating poverty and supplying alternatives to slash and burn subsistence farming.
• Core objective: The preservation of 500,000 hectares of remaining primitive rainforest
• Core objective: The establishment of carbon sequestration sites totalling 12,675 hectares, with an
estimated carbon sequestration potential and storage capacity of 1.6 billion tonnes of carbon.
• 145,000 people live on the boundaries of this ambitious project. 80WAYS explores the region, directing
attention to how the audience can help.

© Youngheart Entertainment Limited / Justin Hall 2007


DO THE GREEN THING
Small steps in the right direction lead to change…

• We know lots of websites like ‘Do The Green Thing’ but we think it’s worth
special mention. It works on the principle that each of us can make a difference,
and that the collective impact of individual actions can amount to calculable
environmental benefit.
• How it works: every month people are given a simple eco task: they must ‘walk
to work’ instead of taking transport, ‘take the stairs’ instead of the lift, or simply
‘change a bulb’ etc. All they have to do is one simple thing!
• To date 44,867 people have taken part across 134 countries. As a result, this
inspiring UK initiative with whom we will collaborate, has already saved over
755.54 tonnes of CO2… It’s that simple.
• Through our website and its communities we will suggest and debate multiple
ways that people can take action.

© Youngheart Entertainment Limited / Justin Hall 2007


SAY NO TO PLASTIC: Directly relevant to bio source elements of the
Evolve phone…

• 13 billion plastic bags are given away in the UK each year.


That’s enough to wrap around the world 103 times! Every
time we visit a supermarket or store, we have a chance to
take action.
• Through campaigns and dedication Rebecca Hosking of
www.plasticbagfree.com has managed to establish the UK
FIRST PLASTIC FREE TOWN, The initiative has been
picked up by at least 80 communities in Britain and is
supported the UNEP, Marine Conservation Society,
Planet Ark and many others.
• The latest drive is to make London the world's largest
plastic bag-free city within 18 months. 33 London
councils already support the effort.
• During our journey we will dramatically highlight the
global environmental implications of waste plastic. (see
next screens: Plastic Street & David De Rothschild Pacific
expedition).

MARINE CS COMMUNITY EVENT:


ADOPT A BEACH

© Youngheart Entertainment Limited / Justin Hall 2007


URBAN GUIRELLA GARDENING

UK/NEW YORK INITATIVE Eco warriors take action:


• Setting out at night on Eco Missions, balaclava wearing teams, armed with
flowers, attack derelict urban spaces and waste land… Their aim: to
transform the gritty city land scrapes into flowering havens.
• It’s a simple plan that reintroduces natural elements where they have been
forgotten. The results are sometimes profound and help communities to
view their surroundings with new pride.
• Highlighting the simple steps people can take and offering a platform for
them to champion their results, we set about making a difference…
• This is a fun approach to eco action, one that will inspire a refreshingly
light-hearted green transformation.

© Youngheart Entertainment Limited / Justin Hall 2007


THE OASIS OF THE AMERICAS

• HUACACHINA, PERU
• For thousands of years, Huacachina has been a beacon of green, hidden deep amid hundreds
of miles of barren desert. Over the centuries its glimmering waters have saved the lives of
hundreds of sun-addled travellers. Today, however, the tiny community is under threat. The
oasis is running low because, with global warming causing ever-worsening water shortages,
the nearby city of Ica (population 200,000) is plundering its underground river for drinking
water. The desert area is famous for fossilised shark teeth and whales bones.

© Youngheart Entertainment Limited / Justin Hall 2007


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OCEAN FERTILISATION

• FOSTER CITY, CALIFORNIA


• The science behind ocean fertilisation goes like this: when sprinkled in the form of shavings,
iron spurs a bloom of fast-growing plankton that soaks up carbon dioxide as it
photosynthesizes. When it decomposes, the algae sink deep into ocean waters, carrying the
carbon with it. Drop enough iron, in theory, and the ocean becomes a vast greenhouse gas
absorbing machine. Reducing atmospheric carbon dioxide, a greenhouse gas linked to global
warming, by fertilising the oceans with iron may not be as attractive a solution as once
thought.

© Youngheart Entertainment Limited / Justin Hall 2007


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CROSSING PACIFIC IN BOAT MADE OF
PLASTIC RUBBISH

• CENTRAL PACIFIC OCEAN GYRE: Pacific Garbage Patch


• Swirling in the centre of the Pacific Ocean is an enormous repository of trapped
plastic waste. Anything that floats, no matter where it comes from on the north
Pacific Rim or ocean, ends up here.
• Explorer David De Rothschild sets sail across the Pacific in an attempt to highlight
the dramatic environmental impact of plastic waste… travelling in a boat made
entirely out of plastic rubbish! (A replica of Thor Heyerdahls’ KONTIKI). The
team join David mid crossing and learn of his quest.

© Youngheart Entertainment Limited / Justin Hall 2007


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DEMON DAY

• BALI INDONESIA: NYEPI FESTIVAL


• Denpassar has the only international airport that shuts because of DEMONS! Bali
is a Hindu regionate in a sea of Islam; myth and legend still hold much sway with
offerings to the Gods made daily by most Balinese households. On Demon day no
flights can arrive or leave, no one is allowed out of their house or hotel, the streets
are empty and the whole island shuts down for 24 hours….because of demons!

© Youngheart Entertainment Limited / Justin Hall 2007


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YELLOW CAKE IN THE DESERT

• TRIBAL HEARTLANDS: NIGER


• Uranium mining in Niger has meant major upheaval for the nomadic Tuareg
of the Sahara...

© Youngheart Entertainment Limited / Justin Hall 2007


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OUR LAND AT LAST

• SURINAME, BRAZIL: MAPPING TRIBAL LANDS


• An immensely ambitious project aiming to map an area encompassing more than
seven million acres. The project brings together 14 forest tribes of the Xingu,
representing the first time they have ever worked together. World renowned ethno
botanist Dr Mark Plotkin leads the effort.
• The project embraces land rights, education, natural resource utilisation, bio
prospecting and many issues confronting indigenous communities

© Youngheart Entertainment Limited / Justin Hall 2007


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TROUBLED WATERS

• INDONESIA
• Dynamite and Cyanide fishing wreak havoc on marine biodiversity in
Indonesia.

© Youngheart Entertainment Limited / Justin Hall 2007


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THE HOLY FOOTPRINT

• SRI LANKA
• A unique mountain in Sri Lanka, sacred to four of the world’s major religions, is a
beacon of hope for a country trying to rebuild itself. The annual pilgrimage to
Adams Peak attracts devotees from Christianity, Islam, Hinduism and Buddhism.

© Youngheart Entertainment Limited / Justin Hall 2007


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CORRIDOR 17

• CAMBODIA: BANTEAY CHHMAR, ANGKOR WAT


• A notorious smuggling route for ‘to order’ stolen antiquities from the crumbling temples of Angkor
Watt... Location: Cambodia.
• Focus: The lucrative market for stolen antiquities and a quest to explorer The Lost City and temples
of Banteay Chhmar,
• Background: Foreigners don't go to Banteay Chhmar…for good reasons. The ancient Khmer temple
sits on the lawless northern frontier of Cambodia, throttled by malaria-infested jungle. The area is
land mined, banditry is rife and the roads are barely passable. Three decades of war, famine and
strife have weathered the area’s great temples, monuments and to some extent its people.

© Youngheart Entertainment Limited / Justin Hall 2007


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SINK OR SWIM

• BANGLADESH
• In Bangladesh hundreds die yearly in cyclone and monsoon flooding, and
neighbouring countries exacerbate the problem.

© Youngheart Entertainment Limited / Justin Hall 2007


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TANKS TO TOOLS

• SIERRA LEONE
• Enterprising blacksmiths and metal workers in war-torn Sierra Leone are converting weapons
of war into useful farm implements: Kalashnikovs become hoes and axeheads, rocket-
llaunchers transform into pickaxes, sickles and even school bells. One TANK provides a
year's worth of work for 5 blacksmiths: producing 3,000 items vital to equip a farming village
of 100 families. Sponsoring these activities is easy: Kalashnikov: £25, Rocket launcher: £55,
Small armoured vehicle: £250, Tank: £1000, 16 wheeler military vehicle: £2000

© Youngheart Entertainment Limited / Justin Hall 2007


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PHILANTHROPY ‘JUST DO IT’

• PUMALIN CALETA GONZALO, CHILE


• Doug Tompkins is a man on an environmental mission. Founder of sports clothing
empires ‘North Face’ and ‘Esprit’, in 1991 he cashed in his chips and bought
800,000 hectares of Chile’s most pristine forest. He aimed to set up a reserve and
protect the area forever. As a result, Pumalin Park is the largest privately owned
nature preserve in the world. We meet the elusive man and learn of his astonishing
battle to do good.

© Youngheart Entertainment Limited / Justin Hall 2007


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THIRST AID

• MULTIPLE REGIONS
• Supplying water pumps for villages. 4 billion people, 3/4 of all people on Earth,
don’t have access to safe, clean, drinkable water. Although we take it for granted it
is a life or death concern for so many. Just £175 is enough to pay for and install a
sturdy water pump catering to the needs of 250 people.

© Youngheart Entertainment Limited / Justin Hall 2007


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PALM READER
AN UNCERTAIN FUTURE
• KALIMANTAN
• Palm oil is found in one in ten products on our supermarket shelves. Now .heralded
as a bio fuel, farmed throughout tropical Asia, harvesting is directly responsible for
major deforestation and habitat loss. As many as fifty thousand orangutans perish
every year as a direct result. Almost 90 percent of the orangutan’s habitat in
Indonesia and Malaysia has already been destroyed. Without urgent intervention
the palm oil trade is projected to cause the extinction of the orangutan species
within 12 years.

© Youngheart Entertainment Limited / Justin Hall 2007


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PILGRIMAGE
YOGIS, SADHUS AND PILGRIMS
• MOUNT KAILASH FAR WESTERN TIBET
• A pilgrimage can be for many things. Essentially each epitomises human endurance,
commitment and determination. Devotion to a cause is much the same: great things can be
achieved if we try hard enough. Along the journey we will come alongside the devout, sharing
their stories and learning of their aims.
• The pilgrimage to Mount Kailash and Lake Mansarovar is timed for the Saga Dawa, the
celebration of the birth of Buddha. 4 Religions focus on and unite during this epic journey.

© Youngheart Entertainment Limited / Justin Hall 2007


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STORM WARNING

• SOUTH PACIFIC ISLANDS KIRIBATI


• KIRIBATI Is the largest coral atoll in the world… and yet it’s sinking.
• The 33 coral atolls that make up Kiribati are strung across two million square miles
of the Pacific. They are particularly vulnerable to rising sea levels caused by
greenhouse gases warming the oceans.
• As the seas continue to rise, the 92,000 people who live there could be forced to
emigrate.

© Youngheart Entertainment Limited / Justin Hall 2007


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WIRELESS TRIBES

• A revolutionary solar-powered wi-fi system called ‘LOCUSTWORLD mesh’ is


about to open up the world of communication to remote jungle communities and
scientists in the field, using data leapfrogging across radio networks at a fraction of
the cost of satellites. Meeting a team in the Amazon we revue the impact of web
connectivity.

© Youngheart Entertainment Limited / Justin Hall 2007


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PYGMY TRIBES

• CONGO
• Indigenous peoples are firmly bound to their forest homes. As outsiders encroach
ever deeper into their lands they are quickly losing all of their ancestral knowledge
to the excesses of the newcomers. We visit the musically hypnotic Baka.
• Encountering the MBUTI and EFE.

© Youngheart Entertainment Limited / Justin Hall 2007


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STRUCK BY A GOLDEN SPEAR

• IRIAN JAYA/ WEST PAPUA


• Gold and copper mining have brought misery to the many tribes of Irian Jaya ...
tribal war / conflict within the world’s most unexplored island.
• Encountering the ASMAT, KOROWAI, KOMBAI Tribes.

© Youngheart Entertainment Limited / Justin Hall 2007


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PERU'S LAST TRIBES

• CURANJA RIVER, PERU


• Peru has some of the world’s last commercially viable mahogany stands, growing
in areas inhabited by some of the world’s last un-contacted tribes. The Mashco Piro
is the largest of all un-contacted tribes, numbering estimated 600 people. But they
are under threat from illegal 'red gold' loggers. The other major threat is oil: earlier
this year, Peru opened up 70% of its jungles to oil companies for exploration. The
future for Peru's last tribes looks bleak.

© Youngheart Entertainment Limited / Justin Hall 2007


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THE AITA LOST AT SEA

• PHILIPPINES
• The descendants of Philippine’s first inhabitants adrift since the destruction of their
land by volcanoes.

© Youngheart Entertainment Limited / Justin Hall 2007


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HOKULEA
WAYFINDERS OF THE STAR OF GLADNESS

• HAWAII
• Way finding is an ancient Tahitian art of star-based non-instrument navigation.
Hokulea is a replica of a traditional vessel. Captain and Master Navigator Mau
Piailug and a Hawaiian team set sail as we learn of this ancient art.

© Youngheart Entertainment Limited / Justin Hall 2007


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MALARIA ERADICATION

• ISLAND OF SUMBA INDONESIA


• Sumba has the highest morbidity rate from Malaria in the world. Ambitious and
exciting project run by dynamic young group of people, set against the odds,
currently looking for partial funding from the Bill Gates foundation. It is an
ambitious project, one which has global focus potential as it is a microcosm of the
African and global malaria dilemma. Solutions exist, however, in a world driven by
the bottom line… is it cost effective to save lives?

© Youngheart Entertainment Limited / Justin Hall 2007


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VOODOO AND THE SERPENT CULTURE

• TOGO
• An ancient and often demonized belief system VOODOO thrives in one of Africa’s
smallest but most diverse countries, Togo.

© Youngheart Entertainment Limited / Justin Hall 2007


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THE 81st WAY?
VIRGIN GALACTIC
• MOJAVE SPACEPORT, USA
• One of the scenarios we have envisioned is that Sir Richard and/or his son Sam
could lead one of the four expeditions or drive a dynamic mode of transport. More
than this, we could logistically map the journey so that it culminates at launch pad
of Virgin Galactic as it prepares for its maiden voyage, the object being that Sir
Richard shows our global audience the 81st way… our fragile earth revealed from
above.…

© Youngheart Entertainment Limited / Justin Hall 2007


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THE FAST & THE CURIOUS

• DAKAR RALLY
• An alternative look at the race, an environmental and cultural encounter woven
together by the observations of six stories told by tribal people offering a local
perspective, revealing the fragile dynamics of the region and how the dust-covered
nomads, standing on the side of the race track, really feel about it.

THE NOMAD THE MOTHER


THE WARRIOR THE SLAVE
THE BEARER THE WORKER

© Youngheart Entertainment Limited / Justin Hall 2007


55
THE GREAT RACE
50 ECO CARS ENCIRCLE THE EARTH

• GLOBAL
• Coming alongside the race we meet with this extraordinary group of innovative
cars.
• REAT RACE 2008, New York to Paris, celebrates the 100th anniversary of the
“Greatest Auto Race”, one of the most important motor sports events of the 20th
century.

© Youngheart Entertainment Limited / Justin Hall 2007


56
HYBRID DRIVE INTO OLYMPIC GAMES

• BEIJING, CHINA
• One scenario we have envisaged is a hi-profile drive into the Beijing Olympics
using a hi-tech sports racing Hydrogen vehicle. BMW have already offered the 80
WAYS team the use of a H7 as support team for this aspect.

© Youngheart Entertainment Limited / Justin Hall 2007


57
THE SAND TRADERS & DIAMOND DIVERS OF
GONDAMA

• SEWA, SIERRA LEONE


• Labourers along the Sewa, in Sierra Leone, dredge sand from the riverbed and sell it to
construction firms, or sift through it for diamonds. Young children work from dawn to dusk for
about $1 a day. Like many Sierra Leoneans, they left school because of civil war. With just an air
hose gripped between their teeth, diamond divers spend up to four hours under the muddy waters,
using their sense of touch to direct a suction hose to find diamond-rich gravel. At the other end of
the hose, a man carefully checks the sediment. But no diamonds mean no wage & many prefer a
guaranteed income from the sands, thanks to the construction boom in the nearby city of Bo.

© Youngheart Entertainment Limited / Justin Hall 2007


58
SUPER SOLAR POWER TOWER

• SANLUCAR LA MAYOR, SPAIN


• Europe gained a new source of renewable energy with the inauguration of the
continent’s first-ever "power tower" at the centre of a field of mirrors. The
115metre high tower (377ft) is the key element in what is being hailed as the
world's first-ever commercial power tower plant. 624 mirrors laid out around it
reflect and focus the sun's power, beaming it back up to the top of the tower where
the intense heat is absorbed and transmitted to a steam-driven generator.

© Youngheart Entertainment Limited / Justin Hall 2007


59
ETHANOL SLAVES

• PALMERAS PAOLISTAS, SAO PAOLO, BRAZIL


• Brazil is transforming into a global reference point on how to cut carbon emissions and oil
imports at the same time, but at the cost of the sugar cane cutters the cortadores de cana are
kept in prison-like constructions, home to hundreds of impoverished workers who risk life and
limb to provide the local factories with sugar cane. Economic refugees fleeing the country's
arid and impoverished northeast, they work 12 hour shifts in scorching heat and earn just over
50p per tonne of sugar cane cut, before returning to squalid, overcrowded "guest houses"
rented to them at extortionate prices by unscrupulous landlords.

© Youngheart Entertainment Limited / Justin Hall 2007


60
BLONDE ZULU BROTHERS

• PIMVILLE, SOWETO
• They grew up in a mud hut, two blonde kids regarded by their tribal peers as Zulus.
So when the new dawn broke over South Africa, the Alcock brothers took the
rainbow nation by storm, brokering land deals for 200,000 tribesmen, bringing the
party spirit back to Soweto.

© Youngheart Entertainment Limited / Justin Hall 2007


61
GREENING THE DESERTS

• SONORA, MEXICO and ERITREA


• The Seawater Foundation uses seawater, photosynthesis and human intelligence to green
coastal deserts, create communities, generate wealth and abundance, and provide immediate
and long lasting planetary ecological balance. The Foundation has developed a number of
seawater–tolerant crops that could replace wheat, rice, and soybeans.
• Seawater Farms Eritrea is the world's first commercial scale integrated seawater farm.

© Youngheart Entertainment Limited / Justin Hall 2007


62
CAUGHT IN A NET

• SENEGAL
• As Senegalese Government sell fishing rights to foreigners, locals resort to
extreme methods in their depleted waters... links to Philippines.

© Youngheart Entertainment Limited / Justin Hall 2007


63
BITTER SWEET EXCHANGE

• LAMOKO, DEMOCRATIC REPUBLIC OF CONGO


• Lamoko sits on the edge of a massive stretch of virgin rainforest. In February 2005,
representatives of a major timber firm arrived to negotiate a contract with the traditional
landowners. In return for signed permission to log the ancient trees (worth £4000 each!), the
company promised to build the communities in village schools and pharmacies. The chiefs
were also given 20 sacks of sugar, 200 bags of salt and some machetes. Logging roads have
been opened into the forests, the company has started extracting and exporting trees…schools
and pharmacies are yet to be seen.

© Youngheart Entertainment Limited / Justin Hall 2007


64
THE “NO TAKE ZONES” OF OCEANIA

• REPUBLIC OF PALAU
• Palau, a tiny island state in the mid Pacific, is at the forefront of a worldwide movement to ban
fishing in key reefs to allow the return of prized species. A total of 1,200 km of reefs is
protected from fishing around the island, which is prized for its recreational diving. The island
started the Micronesian Challenge and many other islands in the South Pacific have joined
them in the fight to get their prized fish back.
• Tommy Remengesau Jr – the world most conservation-minded head of state.

© Youngheart Entertainment Limited / Justin Hall 2007


65
REMOVING THE TYRE REEF

• OFF SHORE FORT LAUDERDALE, FLORIDA, USA


• Dumping used tyres in the sea to make artificial coral reefs has proved to be an
environmental disaster. The US military divers are removing one by one some two
million of them from the world's biggest "tyre reef ", a mile out in the sea off Fort
Lauderdale, Florida, after they had been found to be killing coral, rather than
creating it. Worse, the tyres broke free of restraining chains, and were carried by
currents to slam into real coral reefs.

© Youngheart Entertainment Limited / Justin Hall 2007


66
THE BIOFUEL GANGSTERS

• LLANO RICO, COLOMBIA


• Bio-fuel has had disastrous consequences for peasants in rural Colombia. A surge
in demand for bio-fuels has unleashed a chaotic land grab by a new breed of
gangster entrepreneurs hoping to cash in on the world’s thirst for palm oil and
related bio products.

© Youngheart Entertainment Limited / Justin Hall 2007


67
THE GREENEST POWERBOAT ON THE
PLANET
• WORLD OCEANS
• Earth-race uses sustainable technologies such as low-emission engines, non-toxic
anti-fouling paint and efficient hull design. Its attempting to break the world record
circumnavigation, promoting fuels such as bio-diesel and raising awareness about
sustainable use of resources

© Youngheart Entertainment Limited / Justin Hall 2007


68
THE CASHEW NUT ROASTERS

• KILIKOLLOR, KERALA, INDIA


• In India a recent explosion in black market cashew nut processing factories means
women workers are hit hardest by the drive to cut costs, caused partly by big
supermarkets’ relentless pursuit of profits. Women cashew nut workers also show
the permanent scars on their hands due to the corrosive acids produced by the nuts
when shelled. Workers earn as little as 30 pence a day, less than half of the
minimum wage. There are an estimated 500,000 women who process cashews for a
living in Tamil Nadu & Kerala.

© Youngheart Entertainment Limited / Justin Hall 2007


69
KICKING BACK

• KACHIN STATE CHINA BURMA


• “Kicking back”: at a summer time BBQ we turn to consider the cost of comfort. Conflict
timbers (tropical hardwoods) continue to fund fractious guerrilla warfare in Myanmar and the
Kachin State of Southern China. Consumption drives supply and demand, further fuelling
forest depletion and associated global issues. The border of Burma and China is a dangerous
place controlled by gangs and government agencies. 100+ wood processing factories along
Burma’s border (on the Chinese side) are testament to this illegal trade… but international
organisations charged with controlling this trade turn a blind eye!

© Youngheart Entertainment Limited / Justin Hall 2007


70
ONE HUMP OR TWO?
NOMADIC TRIBAL COMMUNITY’S
• ETHIOPIA, SOMALIA
• Nomadic tribal communities eke out an existence by following the rains through
Ethiopia, Somalia and Somaliland. Having long been dependent on camels for
food, transport and income, the humped beasts are in short supply. They are mobile
storehouses of milk, muscle and wealth. As the males live up to 26 years, and the
females can produce offspring up to 17 times during the course of their lives, they
are the 'Ultimate Desert Vehicle' and a ‘must have’ for every needy family. £125
funds a life time of support.

© Youngheart Entertainment Limited / Justin Hall 2007


71
LIFE CYCLE

• RWANDA’S KIGALI REGION


• If a midwife in Africa owns a bike, she can visit more villages, and in turn save
more lives! Unfortunately, many lack cycle mobility. £35 funds a bicycle... setting
the wheels in motion!

© Youngheart Entertainment Limited / Justin Hall 2007


72
THE WHALE HUNTERS

• ALASKA, USA
• While commercial whaling is banned, natives from Alaska are permitted to hunt fixed
numbers of bowhead whales. Indigenous Arctic peoples depend on these whales for food and
cultural practices.
• Some bowheads may live around 200 years, making them the longest living mammals on
earth. The discovery of stone spearheads lodged in living whales indicates that some pre-date
the whaling era. Despite bowheads being the most-studied baleen whale, much remains a
mystery.

© Youngheart Entertainment Limited / Justin Hall 2007


73
MEAT, MILK & METHANE

• GLOBAL
• Methane is a greenhouse gas. Each cow on the planet produces the equivalent of
140 two-litre bottles of the stuff each day! Cows contribute 20% of total methane
emissions. Scientists have developed a pill that dramatically decreases this figure.
Mundane, maybe, but a globally important rural story with a solution in sight.

© Youngheart Entertainment Limited / Justin Hall 2007


74
FLYING EYE

• BANGLADESH, INDIA, ETHOPIA


• According to the World Health Organisation, 37 million people worldwide are
blind — yet 28 million don’t need to be... Hitching a ride with the ORBIS team of
war zone medics we fly into a troubled region and focus on their work

© Youngheart Entertainment Limited / Justin Hall 2007


75
CONFLICT DIAMONDS

• SIERRA LEONE, ANGOLA, BOTSWANA


• We reveal the implications of supporting the trade of so-called ‘conflict diamonds’,
drawn from Sierra Leone, Angola and the ancestral lands of the Giwi and Gani
tribesman of Botswana. From the palatial offices of Antwerp’s diamond dealers
(the centre of world trade in diamonds) to the lawless mines and poverty-stricken
shanty dwellings of Africa’s ‘shining earth’, we go in search of the inside story.

© Youngheart Entertainment Limited / Justin Hall 2007


76
BLOOMING DANGEROUS CUT FLOWERS

• COLOMBIA (S.A)
• Second largest source of flower exports into the world market, after Holland. The
chances are that the last bunch of roses you received or sent included a Colombian
bloom… Child labour, toxic chemicals and serious environmental damage are
endemic. Human rights abuse is common place.

© Youngheart Entertainment Limited / Justin Hall 2007


77
FOOLS’ GOLD

• MULTIPLE LOCATIONS PNG, BRAZIL,


• Over 85% of gold mined today will end up as jewellery on the high street
tomorrow. In the year 2000 gold production resulted in 725,000.000 tons of toxic
waste. From the world’s largest mines in PNG, to the lawless jungles of the
Amazon, we go in search of the inside story. Each is directly related to
deforestation and the continued stripping of natural resources.

© Youngheart Entertainment Limited / Justin Hall 2007


78
FISHING RUBBISH

• CITARUM RIVER, WEST JAVA, INDONESIA


• More than 500 factories, many of them producing textiles which require chemical
treatment, line the banks of the 200 mile river, the largest waterway in West Java,
spewing waste into the water. On top of the chemicals go all the other kinds of
human detritus from the factories and the people who work there. The filthy water
is sucked into the rice paddies, while families risk their health by collecting it for
drinking, cooking and washing.

© Youngheart Entertainment Limited / Justin Hall 2007


79
SECRETS OF THE TOMB DWELLERS

• QURNA, EGYPT
• For centuries, hundreds of families have lived in unexplored Pharaohs' tombs –
now they are being evicted so that many treasures can be unearthed. Is it
archaeological triumph or human tragedy?

© Youngheart Entertainment Limited / Justin Hall 2007


80
THE LAST STAND
MISKITO INDIANS
• RIO COCO, NICARAGUA
• After centuries defending their rainforest territories from Spanish settlers,
Sandinista guerrillas and US-backed Contra forces, they lack the knowledge or
resources to deal with the greatest threat to their survival yet – climate change

© Youngheart Entertainment Limited / Justin Hall 2007


81
THE DISAPPEARING RAINFOREST
FROGS
• LA SELVA, COSTA RICA
• The number of amphibians has plummeted by 75% in the past 35 years. Following
studies of the protected 3,900 acres of wet forest, we learn that amphibians are
delicate sentinels of environmental change.
• Plans for a $400 million Amphibians Survival Alliance have been drawn up.
• One of the most important research sites on tropical rainforest. Over 240 scientific
papers are published yearly from research at the site.

© Youngheart Entertainment Limited / Justin Hall 2007


82
TRIBAL EXPLORER
THE TOOTH FAIRY COMMETH’’
• INDONESIAN ARCHAPELIGO: PETER BLOCK
• Owner of Tanahmerah Resort in UBUD, Bali, Peter is a multi-millionaire who betters the lives
of others by applying his skills as he periodically travels the southern seas in a traditional
craft. Known to the tribes of the Indonesian archipelago, Peter is, amongst other things, a
trained dentist. Island-hopping, he treats patients, removing teeth, sometimes as many as 100 a
day! An interesting and colourful character, his story and the locations it would take us to
conveys a simple but effective message. The simple application of a skill-set, driven by a
willingness to help others, offers enormous rewards to both the recipients of such help and
those that offer it.

© Youngheart Entertainment Limited / Justin Hall 2007


83
RETURN OF THE MIGHTY TIGER
SPECIES EXTINCTION
• INDIA
• The Amur tigers live in a remote and frozen 750 miles strip of territory between China and
Russia. They are prey to impoverished locals who sell their hides and body parts on the black
market, where a skeleton alone can fetch up to $5000. Thanks to the effort of anti-poaching
laws and protections, the tiger’s numbers are at their highest in the last 100 years. The Russian
Government recently created the 200,000 acre Zov Tigra National Park, the first national park
for the Siberian tiger.
• The struggle for survival of other animals in the region, like the Amur leopard.
• Anti-animal trafficking programs.

© Youngheart Entertainment Limited / Justin Hall 2007


84
CELLULAR SAILING

• WORLD OCEANS
• The Global Ocean Sampling Expedition, carried out by a team of scientists aboard his research
yacht Sorcerer II. The aim is to sequence the DNA of micro-organisms in water samples
collected at intervals during a circumnavigation of the globe. This is the modern equivalent of
Victorian explorers reaching the interior of the African continent and returning with countless
bizarre beasts never encountered by western science. Less than 1% of the planet's microbes
can be grown in the lab and only a fraction have been studied in any detail.

© Youngheart Entertainment Limited / Justin Hall 2007


85
BUSHMEAT TRADE

• CONGO
• With almost no infrastructure to support the steady influx of people trying to eke
out a living in the frontier worlds of logging and mining, animals that were once
living deep in forest far from the dangers of human contact are now being
slaughtered at an alarming rate....the most tragic of which is our nearest animal
relative, the passive mountain gorillas who are being carted out of the forest on
logging trucks. We learn of the tragic slaughter first hand

© Youngheart Entertainment Limited / Justin Hall 2007


86
AN ANCIENT TRADE: RHINO HORN

• SUDANESE ARAB HORSEMEN CONGO/ SUDAN


• Poaching elephants and endangered white rhinos in the Democratic Republic of
Congo, Janjaweed raids have halved the world's remaining wild northern white
rhino population. The militiamen cross into Congo on horseback and use donkeys
to transport rhino horn and ivory back into Sudan.

© Youngheart Entertainment Limited / Justin Hall 2007


87
WHOS AFRAID OF THE DARK?

• UGANDA
• Every evening, as many as 40,000 children in northern Uganda hike for miles from
their rural villages to shelters in town. These so-called night commuters are hiding
from the Lord’s Resistance Army, a radical, religious paramilitary group that seeks
to swell its ranks by abducting children while they sleep. If caught, their next
march will be as Uganda’s youngest soldiers.

© Youngheart Entertainment Limited / Justin Hall 2007


88
THE CITY OF WIDOWS

• VRINDAVAN, INDIA
• When a Hindu woman is widowed, she faces rejection by society and is often cast
out by her family. Thousands seek sanctuary in the Holy City of Vrindavan, where
they live in poverty waiting for death

© Youngheart Entertainment Limited / Justin Hall 2007


89
FLOTSAM & JETSAM

• BRAZIL
• The Cunha canal is one of the tributaries to the Guanabara bay, the centrepiece of
one of the world's most naturally beautiful cities, Rio De Janeiro; and it’s also
where sewage from the giant shantytown pours out into the Guanabara Bay.
• Pollution threatens city's natural beauty but the hopes are pinned on the city’s
newly-elected radical environment secretary.

© Youngheart Entertainment Limited / Justin Hall 2007


90
SLUM CYCLE

• MUMBAI, INDIA
• Largest slum in Asia but also its most prosperous. A thriving business centre propelled by
thousands of micro-entrepreneurs who are turning around the discarded waste of Mumbai's
19m citizens. The new money through recycling has spawned a new slum gentry and created
upmarket bars, beauty parlours, clothing boutiques and the slum's first ATM. But Dharavi is
set to be demolished under a new scheme to transform one of India's most obvious eyesores.
Dharavi stands on just a square mile of land reckoned to be worth more than $10bn!

© Youngheart Entertainment Limited / Justin Hall 2007


91
THE LONELY LIONS
BAGHDAD ZOO
• IRAQ
• During the collapse of Saddam Hussein's government, the zoo fell prey to looters, who prised
open cages and stole monkeys, bears, horses, birds and camels for consumption; Lions and
tigers too dangerous to steal were left behind
• wildlife task teams formed to deal with all enclosed wild animals in war zone
• need for animal sanctuary and veterinary facilities to be accorded same protection status as
hospitals and schools by the Geneva Convention

© Youngheart Entertainment Limited / Justin Hall 2007


92
THE TOWN WITH THE PLASTIC
STREET
• MAI , GUANGDONG, CHINA
• At "plastic street" in Mai village, dozens of small plastic recycling firms line the road and a
community of recyclers ekes out a living from items considered so worthless in the West that
are given away free – plastic bags. The village suffers from a Made-in-Britain eyesore: Tesco
and Argos plastic bags choke the waterways, snag on tree branches and contribute to a rotting
stench during floods and hot weather.
• Like many jobs outsourced in China, it's dirty, smelly, labour-intensive and badly paid.

© Youngheart Entertainment Limited / Justin Hall 2007


93
HARD LABOUR
MIGRATION & INDENTUREMENT
• DUBAI, UAE
• With oil expected to run out soon, Dubai has embarked on a building frenzy to secure its
future as a tourist destination. But what are the costs paid by the 300,000 workers who have
arrived from India under false promises of high wages?
• The Indian clothes doctors – Dubai's skyline is dominated by kilometres of new hotels,
designer shopping malls and glitzy office blocks. But tucked away behind them are the
laundries that keep Dubai's vital tourist trade in business.

© Youngheart Entertainment Limited / Justin Hall 2007


94
HEAVY METAL

• NORILSK, RUSSIA
• The snow is black in Norilsk, and 16%of child deaths at the former Siberian slave
labour camp are caused by respiratory illnesses related to the city's mining
operations. Residents at the world's largest heavy metals smelting complex suffer a
horrifying range of illnesses including respiratory illnesses and lung cancer. Birth
defects are common.

© Youngheart Entertainment Limited / Justin Hall 2007


95
WALK ON WATER

• WAWA RIVER, MANILA, PHILIPPINES


• The children whoop and shout as they swim among the rotting rubbish in the
world's most polluted river system. Their "toys" are discarded flip-flops, plastic
bags and food cartons as they risk contracting typhoid, hepatitis and dysentery. The
Wawa's outlying area is where 12 million people live. There is so much garbage
clogging the five big rivers here that people can "walk on water".
• The “Clean River Zone” plan

© Youngheart Entertainment Limited / Justin Hall 2007


96
DAMN THE NILE

• BUJAGALI FALLS, UGANDA


• Six miles north of Lake Victoria, the Nile explodes into a cauldron of white water
known as the Bujagali Falls. Offering some of the world's most spectacular rafting,
it is one of Uganda's top attractions. Soon it will be destroyed. After 13 years of
seeing plans delayed by corruption, financial strife and opposition from
environmental groups, Uganda authorised an international consortium to begin a 30
metre high dam across the Nile just below Bujagali Falls

© Youngheart Entertainment Limited / Justin Hall 2007


97
TAR WARS

• ATHABASCA, ALBERTA, CANADA


• The world’s largest untapped oil reserves – in northern Canada – have become the
new front line in the battle between environmentalists and the energy industry.
They contain about 1.7 trillion barrels of oil, and refining the tar sands will require
so much energy that the oil firms want to lay a pipeline across 800 miles of forest
to tap into gas reserves in the Mackenzie river basin, in the far north

© Youngheart Entertainment Limited / Justin Hall 2007


98
FOOTBALL FODDER

• ABIDJAN, IVORY COAST


• Lebanese businessmen in Abidjan, an entrepreneurial community once preoccupied
with diamond and timber smuggling, are turning their attention to football,
establishing illegal training schools across the country in an attempt to farm the
best talent out to some of the Middle East and Europe's largest clubs. Children as
young as 9 are leaving the region illegally and most will end up on football's
growing scrapheap.

© Youngheart Entertainment Limited / Justin Hall 2007


99
MINE OVER MATTER

• MOZAMBIQUE, VIETNAM AND CAMBODIA


• Clearing needed land of explosives: Mozambique, Vietnam and Cambodia have an
estimated 8 million buried 'active' landmines in need of detection and deactivation.
£15 clears 10 square metres and helps support some of the bravest people on earth:
those who detect and clear landmines that would otherwise maim and kill innocent
impoverished farmers.

© Youngheart Entertainment Limited / Justin Hall 2007


100
SIGHT FOR SORE EYES

• MULTIPLE LOCATIONS
• The gift of sight for someone in the third world: £27 pays for a simple operation
that restores the sight of cataract and trachoma sufferer. Restoring the sight of 100
people in the developing world costs just £1,750. There is no scale on which to
quantify what it means to each recipient

© Youngheart Entertainment Limited / Justin Hall 2007


101
SCHOOL IN A BOX

• CONFLICT, AID & DISASTER REGIONS


• Empowering children of remote regions or those caught in conflict and areas struck
by natural disasters. A £165 a sponsor can supply a 'School-in-a-Box': a basic
education kit designed for rapid response. The sturdy metal box doubles as a
blackboard and is crammed with exercise books, slates, chalk and posters, lesson
plans in local languages etc. As education is clearly key to development, this
simple system forms the basis, and start point for the nurturing of the minds of the
young.

© Youngheart Entertainment Limited / Justin Hall 2007


102
CITY OF DIAMONDS

• SURAT, INDIA
• In the city of Surat, 150 miles north of Bombay, nearly a million people are
employed by the diamond industry. Many sleep on the factory floor. Seventy
percent of the world’s production is now concentrated here. They each work
12 hour days and earn $60 a month for their labour.

© Youngheart Entertainment Limited / Justin Hall 2007


103
GUNS TO TOOLS

• BO, SIERRA LEONE


• Two NGOs in war torn Sierra Leone have been training blacksmiths to recycle
the detritus of war into agricultural tools for rural farmers. AK47 assault
rifles, rocket launchers and even tanks are dismantled and then forged into
shovels, sickles or possibly even ploughshares, providing an income for the
blacksmith, good, cheap tools for the farmers and putting the weapons forever
beyond use.

© Youngheart Entertainment Limited / Justin Hall 2007


104
SOLD DOWN RIVER
BAKA PYGMIES
• CAMEROON
• Logging in Cameroon continues to destroy the forest home of musically
hypnotic Baka pygmies.
• Journeying through their home lands with a team of scientists, we review the
impacts of resource utilisation.

© Youngheart Entertainment Limited / Justin Hall 2007


105
DEEPER DETAIL
SELECT A PRESENTATION

CELEBRITY CONTACT US
COLLABORATORS
GALLERY
&
CONTENT RESOURCES

© Youngheart Entertainment Limited / Justin Hall 2007


For further information:

Contact:

Production: Wayne Young: TV


TVDistribution:
Distribution:Al
AlGosling:
Gosling:
Youngheart Entertainment Extreme
ExtremeInternational
International
UK +44 (0)777 4577029 UK
UK+44
+44(0)
(0)207
207 7245468
7245468
INTERNATIONAL: + 61 409 849277 Al@Extremeinternational.com
Al@Extremeinternational.com
wayne@youngheart.tv

Creative: Justin Hall: Sponsorship:


Sponsorship:Nicole
NicoleYershon
Yershon::
UK +44 (0) 7950 104136 Ogilvy
OgilvyAdvertising
Advertising
Jus@runningman.tv UK
UK+44
+44(0)
(0)207
2073453112
3453112
nicole.yershon@ogilvy.com
nicole.yershon@ogilvy.com

PRESS FOR DETAILS ON:


COLLABORATORS & ADDITIONAL
CONTENT RESOURES:
© Youngheart Entertainment Limited / Justin Hall 2007
107
RETURN TO MAIN PRESENTATION
© Youngheart Entertainment Limited / Justin Hall 2007
108
© Youngheart Entertainment Limited / Justin Hall 2007
109
RETURN TO MAIN PRESENTATION
© Youngheart Entertainment Limited / Justin Hall 2007
110
RETURN TO MAIN PRESENTATION
© Youngheart Entertainment Limited / Justin Hall 2007
111
Collaboration & Contribution

• Although the above presentation presents an array of fascinating stories there are
enormous resources available to us through the many target organisations with
whom we will be working: Conservation International, Royal Geographical
Society, The Eden Project, World Watch Institute and many more…

• To illustrate the enormous scope and scale this collaboration represents we present
the following map and chart of active WWF, EARTH WATCH and UNEP
projects.

© Youngheart Entertainment Limited / Justin Hall 2007


112
ACTIVE ‘EARTHWATCH’ PROJECTS WORLDWIDE
Satellite images include WWF & UNEP project locations:

• Coastal Ecology of the Seychelles:


• Kenya's Forest Monkeys:
• Zebras on Community Lands:
AFRICA • Carnivores in Conflict: Samburu
• Carnivores of Madagascar:
• Cheetah: Conservation study:
• Crocodiles of the Zambezi: Study
• Desert Elephants of Namibia:
• Elephants of Tsavo:
• Flamingos of the Rift Valley:
• Lakes of the Rift Valley:
• Lemurs and Forests of Madagascar:
• Lions of Tsavo:
• Madagascar's Lemurs:
• Meerkats of the Kalahari:
• Samburu Wildlife and Communities,
• South African Elephants:
• South Africa's Brown Hyenas:
• South Africa's Hidden Species:
• Saving Sweetwater's Rhinos:
• Medicinal Plants: Samburu
• Human Origins at Olduvai Gorge:
• South African Penguins:
© Youngheart Entertainment Limited / Justin Hall 2007 • Wildlife Habitats: Samburu
113
SOUTH AMERICA • Amazon Riverboat Exploration:
• Archaeology of Peru's Wari Empire:
• Argentina's Mysterious Cats
• Birds of the Pantanal:
• Pantanal Regional Initiative
• Brazil's Dolphins:
• Carnivores of Brazil's Grasslands:
• Earthwatch Pantanal:
• Inner Mongolia's Lost Water:
• Ecuador's Cloud Forest Birds:
• Mammoth Graveyard (Family):
• Saving the Leatherback Turtle:
• Pantanal Bat Communities:
• Pantanal Amphibians and Reptiles:
• Pantanal Regional Initiative:
• Otters of the Pantanal:
• Pantanal Regional Initiative
• Macaws of the Peruvian Amazon:

© Youngheart Entertainment Limited / Justin Hall 2007


114
• Rainforests of Northern Australia:
• Origins of Angkor:
• Butterflies of Mount Fuji:
ASIAN PROJECTS • Butterflies of Vietnam:
• Australia's Forest Marsupials:
• Australian Rainforest:
• China's Black Bears:
• Chinese Village Traditions
• Climate Change in the Rainforest:
• Coral Reef Recovery
• Coastal Ecology of the Bahamas:
• Diving WWII Wrecks of Truk Lagoon:
• Wildlife of the Mongolian Steppe:
• Whale Sharks of Ningaloo Reef;
• Sri Lanka's Temple Monkeys:
• New Zealand Dolphins;
• Malaysian Bat Conservation:
• Hawksbill Turtles of the Great Barrier Reef:
• Fiji's Ancient Seafarers:
• Galapagos Invasion: Species invasion
• Koala Ecology:

© Youngheart Entertainment Limited / Justin Hall 2007


115
• Costa Rica's Monkeys:
• Costa Rica's Sustainable Coffee:
• Costa Rican Sea Turtles:
• Bahamian Reef Survey :
CENTRAL & • Behind the Scenes of Grey Whale Conservation :
NORTH AMERICA • Dolphins and Whales of Abaco Island:
• Trinidad's Leatherback Sea Turtles:
• Tracking Baja's Black Sea Turtles:
• Sustainable Southern Belize:
• Sugar Plantations of Hawaii:
• Restoring Costa Rica's Rainforest:
• Restoring America's Heritage:
• Wildlife Trails of the American West:
• Puerto Rico's Rainforest:
• Moose and Wolves:
• Mexican Megafauna:
• Mexican Mangroves & Wildlife:
• Marine Mammals of Monterey:
• Manatees and Dolphins in Belize:
• Mammoth Graveyard:
• Mammals of Nova Scotia:
• Hidden Life of Utah's Canyons Behind the Scenes:
• Prehistoric Pueblos of the American Southwest:

© Youngheart Entertainment Limited / Justin Hall 2007


116
• Climate Change at the Arctic's Edge:
• Climate Change in the Mackenzie Mountains:
EUROPEAN & ARTIC • Alaskan Glaciers:
• Grey Whale Migrations:
• Icelandic Glaciers:
• Seabirds of Prince William Sound:
• Sharks and Rays of Monterey:
• Climate Change and Seabirds:
• Dolphins and Whales of Moray Firth:
• Whales and Dolphins of the Hebrides:
• Belarus Wetlands:
• Baltic Islands Wetlands and Wildlife:
• Dolphins of Greece:
• Early Man in Spain:
• England's Hidden Kingdom:
• Mountain Waters of Bohemia:
• Music and Folklore of Russian Villages:
• Spanish Dolphins :
• Wild Dolphin Societies:

© Youngheart Entertainment Limited / Justin Hall 2007


117
80 WAYS

CELEBRITY GALLERY
**click through presentation**

© Youngheart Entertainment Limited / Justin Hall 2007


This gallery showcases stars and celebrities
dedicated and committed
to environmental & humanitarian initiatives.

They all have worldwide attention


from massive audiences.

Our host of hosts


presenting the 26 hours of the 80 WAYS series
will be drawn from these committed individuals
and others of similar spirit in the world spotlight.

They cannot be invited until the project is in place, although


some are willing participants already,
from friendships & past projects.

The 80 WAYS hosts


will form a united celebrity front
to present
this environmental & humanitarian initiative.

© Youngheart Entertainment Limited / Justin Hall 2007


PIERCE BROSNAN

•FOCUS: Environment WWW.PIERCEBROSNAN.COM


WWW.EIFOUNDATION.ORG/

• Campaign Chairman for the Entertainment Industry Foundation,


which distributed $15 million last year
• Supports Dolphin & Whale projects, anti-nuclear, clean air and
clean water campaigns
• In 1997, Green Cross International President Mikhail Gorbachev
presented Pierce with an Environmental Leadership Award,
citing him as ‘a truly committed leader whose bold actions and
clever voice have been instrumental in marine mammal
protection’

© Youngheart Entertainment Limited / Justin Hall 2007


OLIVIA NEWTON-JOHN

•FOCUS: NATURE & SPECIES WWW.PLANETARK.COM/

• Tireless campaigner for nature and species


• Ambassador for UNEP, UN Environment Program
• Host of ‘HumanNature’, twenty six hour series on human
beings’ unique connection with nature
• Presenter for Planet Ark’s tree-planting campaign in Australia

© Youngheart Entertainment Limited / Justin Hall 2007


LEONARDO DICAPRIO

FOCUS: Climate www.leonardodicaprio.org


change, energy & www.leonardodicaprio.org/kids
water conservation

• Founded the Leonardo DiCaprio Foundation in 1998; the


Foundation has actively fostered awareness of environmental
issues and granted funds to worthy environmental organizations
whose goals, such as decreased global warming and increased
sustainable development, parallel the foundation's.
• He has produced short films on climate change and water
conservation, and a new film The 11th Hour, about the state of
the planet.

© Youngheart Entertainment Limited / Justin Hall 2007


AL GORE

•FOCUS: AIDS & Poverty www.algore.com


www.

• Creator of An Inconvenient Truth, which changed world focus


on global warming
• Academy Award winner
• Author on environmental issues

© Youngheart Entertainment Limited / Justin Hall 2007


SHAKIRA

FOCUS: POVERTY www.fundacionpiesdescalzos.com


Displaced children due to
conflicts /children in need

• She founded Piedes Descalzos (Barefoot Foundation) in


2001.The organization is devoted to finding and providing
opportunities for children who are victims of the violence in
Colombia –she is dedicated to improve the education, nutrition,
and the lives of the thousands of displaced children who are
living in perilous conditions because of the violent internal
conflict in Colombia. She has recently teamed up with Spanish
motor manufacturer SEAT to design a car called Piedes
Descalzos, as a competition car to benefit her charity

© Youngheart Entertainment Limited / Justin Hall 2007


GEORGE CLOONEY

FOCUS: Poverty/Peace www.unitedway.org


http://www.cinemaforpeace.com
http://www.one.org
• He is on the board of United Way, an organization gathering
money, goods and volunteer services from all types of donors
and distributing this tangible support to the strongest local
projects and charitable organizations in the USA.
• He also supports Cinema for Peace, the ONE campaign (to fight
the emergency of global AIDS and extreme poverty), Make
Poverty History and Rock For Darfur

© Youngheart Entertainment Limited / Justin Hall 2007


ANGELINA JOLIE

FOCUS: Refugees/Displaced People www.unhcr.org

• She is goodwill ambassador of the UNHCR (the U N refugees


agency, devoted to protecting refugees and solving their
problems worldwide). She has given more than $3 million to the
agency

© Youngheart Entertainment Limited / Justin Hall 2007


BILL CLINTON

•FOCUS: AIDS, Poverty, www.clintonfoundation.org


Health

• Founded William J. Clinton Foundation for global health,


security, economic empowerment
• The Clinton Global Initiative brings together global leaders to
face challenges facing the world. Raised $7.3 billion in 2006

© Youngheart Entertainment Limited / Justin Hall 2007


AVRIL LAVIGNE

FOCUS: Children In Need/ www.uscampaignforburma.org


Human Rights www.keepachildalive.org
www.amnesty.org
www.wish.org

• She supports Amnesty International, Keep A Child Alive, Make


a Wish Foundation and US Campaign for Burma, helping the
people of Burma achieve their dreams of freedom, peace,
democracy, and human rights.

© Youngheart Entertainment Limited / Justin Hall 2007


DENZEL WASHINGTON

FOCUS: African Children www.saveafricaschildren.com


www.nelsonmandelachildrensfund.com

• Honorary Chairperson for Save Africa’s Children.


• Lifetime Founder Member of the Nelson Mandela Children’s
Fund

© Youngheart Entertainment Limited / Justin Hall 2007


BONO

FOCUS: AIDS & Poverty www.data.org

• Set up charity DATA to support the fight against AIDS, debt,


poverty and to improve trade in Africa. He is also a supporter
and he is involved in Make Poverty History campaign

© Youngheart Entertainment Limited / Justin Hall 2007


JULIAN LENNON

•FOCUS: Environment, WWW.WHALEDREAMERS.ORG


oceans

• Supporter of environmental initiatives


• Producer of WhaleDreamers documentary focused on tribal
connections with whales
• His song Saltwater is an environmental anthem

© Youngheart Entertainment Limited / Justin Hall 2007


JK ROWLING

FOCUS: Education www.bookaid.org

• Supports Book Aid International -Putting books into the hands


of the world’s most disadvantaged readers. Working in 18
countries in sub-Saharan Africa and Palestine, Book Aid
International provides over half a million books and journals
each year to libraries, hospitals, refugee camps and schools

© Youngheart Entertainment Limited / Justin Hall 2007


NELSON MANDELA

•FOCUS: AIDS & Poverty WWW.GLOBALELDERS.ORG


WWW.NELSONMANDELA.ORG

• Global Elder
• Champion of human rights

© Youngheart Entertainment Limited / Justin Hall 2007


MADONNA

•FOCUS: Poverty www.millenniumpromise.org

• Supports the Millennium Promise, which mission is to end


extreme poverty by 2025. Millennium Promise’s unique focus is
to build coordinated action and collaborations among
individuals, governments, corporations and non-governmental
organizations to address the root causes and symptoms of
extreme poverty

© Youngheart Entertainment Limited / Justin Hall 2007


KOFI ANNAN

•FOCUS: Climate Change, www.agra-alliance.org


AIDS & Poverty WWW.globalelders.com

• Ex Secretary General of UN, received Nobel Peace Prize 2001


• Head of AGRA (Alliance for a Green Revolution in Africa)
• Nominated a Global Elder, organization sponsored by Sir
Richard Branson, a powerful group of iconic individuals,
seeking solutions to global problems

© Youngheart Entertainment Limited / Justin Hall 2007


CAMERON DIAZ

FOCUS: Climate change, water http://www.actgreen.com


conservation & Green Issues http://www.ema-online.org

• Front woman for Act Green (that combines rigorous scientific


analysis, innovative policy development and effective advocacy
to achieve practical environmental solutions)
• Also the Environmental Media Association (mobilizing the
entertainment industry in a global effort to educate people about
environmental issues and inspire them into action)

© Youngheart Entertainment Limited / Justin Hall 2007


RICHARD & SAM BRANSON
•FOCUS: Environment,
Human Rights, Positive www.
Initiatives

• Champion of the environment and human rights


• Adventurous explorer on many fronts
• A father and son team dedicated to positive change
• The Virgin Earth Challenge will award $25 million to the
most progressive solution for reducing Greenhouse gas
• Committed $3 billion over next 10 years to The Clinton
Global Initiative

© Youngheart Entertainment Limited / Justin Hall 2007


AL PACINO

FOCUS: Urban poverty www.doodleforhunger.com

• Al Pacino participated in the 2006 Doodle For Hunger in support of the


Capuchin Food Pantries, helping to feed poor families in NY

© Youngheart Entertainment Limited / Justin Hall 2007


DAVID SUZUKI
•FOCUS: Conservation,
climate change, clean www.davidsuzuki.org
energy

• Life long pioneer of environmental awareness


• Host of ‘The Nature of Things’
• Author
• An inspiration to all

© Youngheart Entertainment Limited / Justin Hall 2007


RICKY GERVAIS

FOCUS: Cancer http://www.macmillan.org.uk

• Supports MacMillan Fund, which provides free, in-home


nursing for people with cancer

© Youngheart Entertainment Limited / Justin Hall 2007


HARRISON FORD

FOCUS: Green Issues www.conservation.org

• Supports Conservation International -Conserving the Earth’s


living heritage, our global biodiversity and demonstrating that
human societies are able to live harmoniously with nature

© Youngheart Entertainment Limited / Justin Hall 2007


JACK NICHOLSON

FOCUS: Life www.holeinthewallcamps.org


threatening illnesses

• Supports Hole in The Wall Camps - The world’s largest family


of camps for children with serious illnesses and life threatening
conditions. More than 100,000 seriously ill children from 34
states and 31 countries have attended the Camps free of charge

© Youngheart Entertainment Limited / Justin Hall 2007


ALICIA KEYES

FOCUS: Teenagers in http://www.ftgu.org


need/ education

• Board Member of Frum Tha Groud Up, an organization devoted


to equipping America’s youth with the tools essential for
achieving success on all levels.

© Youngheart Entertainment Limited / Justin Hall 2007


ROBBIE WILLIAMS

FOCUS: Children www.UNICEF.org

• He is an ambassador for UNICEF.


• Earned £1 million to sing for one hour to 300 guests at a
birthday party, and donated all the money to charity

© Youngheart Entertainment Limited / Justin Hall 2007


KEVIN BACON

FOCUS: Children http://www.sixdegrees.org

• He created SixDegrees.org, a new web site that builds on the


popularity of the “small world phenomenon” to create a
charitable social network and inspire giving to charities online.

© Youngheart Entertainment Limited / Justin Hall 2007


KANYE WEST

FOCUS: Children in http://www.kanyewestfoundation.org


Need/Education

• Started the Kanye West Foundation out of a sense of moral and


social responsibility to utilize his success and celebrity to help
poor children.

© Youngheart Entertainment Limited / Justin Hall 2007


TYRA BANKS

FOCUS: HUMAN RIGHTS: Teenagers girls and www.tzonefoundation.org


confidence with the world surrounding them

• She set up charity TZONE to help girls gain strength and self-
acceptance.

© Youngheart Entertainment Limited / Justin Hall 2007


ZAC GOLDSMITH

•FOCUS: Ecology www.theecologist.org

• Son of billionaire Sir James Goldsmith


• Prominent environmentalist
• Owner of The Ecologist magazine

© Youngheart Entertainment Limited / Justin Hall 2007


GWYNETH PALTROW

FOCUS: Green issues www.actgreen.com


www.ema-online.org

• Front woman for Act Green, that combines rigorous scientific


analysis, innovative policy development and effective advocacy
to achieve practical environmental solutions
• Also supports The Environmental Media Association and Keep
A Child Alive

© Youngheart Entertainment Limited / Justin Hall 2007


ARNIE SCHWARZENNEGER

FOCUS: Disabled www.specialolympics.org


People/Kids

• Supports Special Olympics – an organization that provides year-


round sports training and athletic competition to more than 2.2
million people with intellectual disabilities in more than 150
countries. He also has donated money to the Nelson Mandela’s
children fund. As ‘The Governator’ he has brought California
back into the lead on US environmental issues.

© Youngheart Entertainment Limited / Justin Hall 2007


NICOLE KIDMAN

FOCUS: FAIR TRADE/ECONOMY www.unifem.org


Women/violence against women

• Nicole is a high profile Goodwill Ambassador for UNIFEM (US


Committee for UN Fund for Women)

© Youngheart Entertainment Limited / Justin Hall 2007


NICHOLAS CAGE

FOCUS: Homeless People http://www.changelives.org

• He supports Chrysalis, an LA based homeless charity. Also gave


$1 million to Katrina relief fund

© Youngheart Entertainment Limited / Justin Hall 2007


ASHTON KUTCHER

FOCUS: Peace http://www.habitat.org

• Also supports Habitat For Humanity. When his MySpace


website launch, he donated one dollar to Habitat For Humanity
for each of the first 50,000 MySpace users who add him as a
friend

© Youngheart Entertainment Limited / Justin Hall 2007


COLIN FIRTH

FOCUS: Fair Trade http://www.maketradefair.com/

• Supports Oxfam’s Fair Trade Campaign -When he visited coffee


farms in Ethiopia, the farmers could not believe we spend a
week's wages in their country on a cup of coffee in ours, because
they see so little of the profits. Oxfam's fair trade campaign
helps right this wrong.

© Youngheart Entertainment Limited / Justin Hall 2007


JACKIE CHAN

FOCUS: Youth www.jackiechan.com/about/ about_charity_index


www.UNICEF.org

• He is a UNICEF ambassador and also funded the Jackie Chan


Charitable Foundation, offering scholarships and active help to
Hong Kong’s young people through a variety of worthy causes,
providing medical services, aid to victims of natural disaster or
illness, and projects where the major beneficiaries are Hong
Kong people or organizations

© Youngheart Entertainment Limited / Justin Hall 2007


ASHLEY JUDD

FOCUS: Climate www.africaalive.org/youthaids


change, energy &
water conservation

• Hollywood actress, recognised as a Goodwill Ambassador for


YouthAIDS

© Youngheart Entertainment Limited / Justin Hall 2007


CHARLIZE THERON

FOCUS: Children In Need http://www.amfar.org/cgi-bin/iowa/index.html


www.PETA.org

• She hosted an auction to raise money for children in her native


South Africa.
• She also supports PETA and the American Foundation For
AIDS research

© Youngheart Entertainment Limited / Justin Hall 2007


MUHAMMED ALI

FOCUS: Peace http://www.un.org/peace

• A ‘Heavy Weight’ UN messenger for Peace

© Youngheart Entertainment Limited / Justin Hall 2007


BOB GELDOF

FOCUS: Peace/Poverty www.makepovertyhistory.com

• Organized Live Aid, Live 8 and Make Poverty History


campaign. Both he and Bono were amongst 191 nominees for
the 2006 Nobel Peace Prize

© Youngheart Entertainment Limited / Justin Hall 2007


DREW BARRYMORE

FOCUS: Hunger, Poverty, www.wfp.org


Animal welfare www.aspca.org

• Supports the United Nations World Food Program, that leads the
fight against hunger. It’s the United Nations program which
reached 113 million people in 80 countries in 2004
• She also supports the ASPCA, The American Society for the
Prevention of Cruelty to Animals

© Youngheart Entertainment Limited / Justin Hall 2007


JON BON JOVI

FOCUS: Human Rights http://www.habitat.org


(habitats)

• Ambassador of Habitat for Humanity, an organization that


builds homes and hopes around the world

© Youngheart Entertainment Limited / Justin Hall 2007


AISHWARIA RAI

FOCUS: Empowering http://www.microcreditsummit.org


local communities

• Former Miss World, Aishwaria is India's most famous export, now


Hollywood star
• Micro-credit has been changing people's lives and revitalizing
communities since the beginning of trade. Currently micro-entrepreneurs
use loans as small as $100 to grow thriving business and, in turn, provide
for their families, leading to strong and flourishing local economies

© Youngheart Entertainment Limited / Justin Hall 2007


CHRIS ROCK

FOCUS: Children In Need www.UNICEF.org

• Ambassador for UNICEF

© Youngheart Entertainment Limited / Justin Hall 2007


ELLE MCPHERSON

FOCUS: Genetic illness, www.joinred.com


AIDS & Children www.jeansforgenes.com
www.UNICEF.org
• Supports RED - Teaming up with the world’s most iconic
brands to produce RED branded products. A percentage of the
money helps women and children affected by HIV/AIDS in
Africa
• Also supports Jeans For Genes, (Raising funds for research into
serious genetic disorders affecting thousands of children. Funds
also provide laboratory equipment and facilities, as well as
advice and support for families) and UNICEF.

© Youngheart Entertainment Limited / Justin Hall 2007


ALAN RICKMAN

FOCUS: Human Rights www.amnesty.org


www.warchild.org

• Supports Amnesty International and made the film Closet Land


in support of it
• Also supports Save The Children and War Child, a network of
independent organizations working across the world to help
children affected by war

© Youngheart Entertainment Limited / Justin Hall 2007


CHRIS MARTIN

FOCUS: Human Right/Fair www.maketradefair.com


Trade/Green Issues www.amnesty.org
www.carbonneutral.com

• He supports Amnesty International, Oxfam, Make Trade Fair


and The Carbon Neutral Company

© Youngheart Entertainment Limited / Justin Hall 2007


GISELE BUNDCHEN

FOCUS: Poverty in Brazil

• She supports Brazil’s Zero Hunger Program and donated


$150,000 to it last year.

© Youngheart Entertainment Limited / Justin Hall 2007


EWAN MCGREGOR

FOCUS: Children with AIDS www.UNICEF.org

• UNICEF Ambassador
• Supports UNICEF’s Unite Against AIDS Campaign

© Youngheart Entertainment Limited / Justin Hall 2007


DAVID BLAINE

FOCUS: Children In Need http://www1.salvationarmy.org

• Supports the Salvation Army that looked after him when he was
homeless growing up in NY

© Youngheart Entertainment Limited / Justin Hall 2007


ALANIS MORISSETTE

FOCUS: Human Rights/ www.equalitynow.org


Fair Trade www.maketradefair.com

• Supports Make Fair Trade and Equality Now

© Youngheart Entertainment Limited / Justin Hall 2007


GEORGE LUCAS

FOCUS: Education www.edutopia.org

• The George Lucas Educational Foundation was founded in 1991


as a non-profit operating foundation to celebrate and encourage
innovation in schools in the USA.

© Youngheart Entertainment Limited / Justin Hall 2007


RALPH FIENNES

FOCUS: Children, www.UNICEF.org


AIDS & Poverty www.constantgardenertrust.org
www.artistsagainstracism.com

• As an Ambassador for UNICEF, he came back from India


recently to raise awareness of AIDS/HIV.
• He is also patron of The Constant Gardner Trust, which was set
up by cast & crew of the film while on location filming in
Kenya; The trust aims to help improve basic sanitation and
education for those that are most in need of help.
• He is also a supporter of Artists Against Racism

© Youngheart Entertainment Limited / Justin Hall 2007


JAMIE FOXX

•FOCUS: AIDS & Poverty www.one.org


www.makepovertyhistory.org

• Supports ONE campaign (Effort by Americans to rally


Americans to fight the emergency of global AIDS and extreme
poverty) and Make Poverty History

© Youngheart Entertainment Limited / Justin Hall 2007


JESSICA SIMPSON

FOCUS: Children In Need http://www.operationsmile.org

• She is front woman for Operation Smile. Throughout the world,


Operation Smile volunteers repair childhood facial deformities
while building public and private partnerships that advocate for
sustainable healthcare systems for children and families

© Youngheart Entertainment Limited / Justin Hall 2007


P DIDY

FOCUS: Peace www.one.org

• Supports the ONE campaign -Effort by Americans to rally


Americans to fight the emergency of global AIDS and extreme
poverty

© Youngheart Entertainment Limited / Justin Hall 2007


DARYL HANNAH

FOCUS: Green Issues www.actgreen.com


www.ema-online.org

• Supports Act Green and Environmental Media Foundation

© Youngheart Entertainment Limited / Justin Hall 2007


OPRAH WINFREY

FOCUS: Poverty/Education www.oprahwinfreyleadershipacademy.org

• She set up The Oprah Winfrey Leadership Academy for Girls,


that aims to discover, teach and inspire young South African
girls to become a new generation of leaders. Oprah has invested
$40m in the project and she hopes this will be only the first of
many such schools built in impoverished communities around
the world.

© Youngheart Entertainment Limited / Justin Hall 2007


MIKHAIL GORBACHEV

•FOCUS: Environment,
WWW.MIKHAILGORBACHEV.ORG/
humanitarian projects WWW.GORBY.RU/EN/DEFAULT.ASP

• A champion of the environment


• Founded Gortbachev Foundation for humanitarian programmes
• Founded Green Cross International

© Youngheart Entertainment Limited / Justin Hall 2007


PAUL NEWMAN

FOCUS: Slow Foods, Earth products/ www.newmansownorganics.com


organic farming

• Has donated $200 million to charity and runs Newman’s Own


Organic Foods

© Youngheart Entertainment Limited / Justin Hall 2007


BARBARA STREISAND

FOCUS: Green Issues, http://www.sonymusic.com/artists /


Human Rights BarbraStreisand/bio_streisand_foundation

• The Streisand Foundation has made grants totalling nearly 15


million dollars to national organizations working on preservation
of the environment, voter education, the protection of civil
liberties and civil rights, women’s issues and nuclear
disarmament. Through the foundation, she supports, amongst
others, the Rainforest Foundation, the American Oceans
Campaign and the Earth Action network

© Youngheart Entertainment Limited / Justin Hall 2007


SHILPA SHETTY

FOCUS: AIDS in India

• A Bollywood superstar, Shilpa has just started the Shilpa Shetty


Foundation, dedicated to raising HIV and AIDS awareness in
India. UK Big Brother Winner!

© Youngheart Entertainment Limited / Justin Hall 2007


JAY-Z

•FOCUS: Water Crisis & http://playpumps.org


Poverty in Africa

• Supports Play-Pumps, A non-profit collaborative that enables


individuals, governments, foundations, and companies to donate
Play-Pump water systems to rural African communities and
schools
• He is working with the United Nations and MTV to get children
involved in the fight against the worldwide water crisis

© Youngheart Entertainment Limited / Justin Hall 2007


JAKE GYLLENHALL

FOCUS: Green issues www.carbonneutral.com

• Supports the Carbon Neutral Company

© Youngheart Entertainment Limited / Justin Hall 2007


BETTE MIDDLER

FOCUS: Urban http://nyrp.org


Environmental Issue

• In 1994 she started non-profit organisation NYRP to change the


way some poor parts on NY looked. Modelled on the Central
Park Conservancy and other successful public-private
partnerships, NYRP partners with individuals, community-based
groups, and public agencies to reclaim, restore, and develop
under-resourced parks, community gardens, and open space in
New York City, primarily in economically disadvantaged
neighbourhoods

© Youngheart Entertainment Limited / Justin Hall 2007


ELIJAH WOOD

FOCUS: Children & AIDS www.keepachildalive.org

• Supports Keep A Child Alive - Providing life-saving anti-retro-


viral treatment to children and their families with HIV/AIDS in
Africa and the developing world by directly engaging the global
public in the fight against AIDS

© Youngheart Entertainment Limited / Justin Hall 2007


PAT CASH

•FOCUS: Environment www.planetark.org

• Ex world tennis champion


• Founding member of Planet Ark, Australia, a dedicated and very
effective environmental communications group

© Youngheart Entertainment Limited / Justin Hall 2007


SARAH FERGUSON

WWW.SARAHFERGUSON.ORG
•FOCUS: Children
WWW.SOS-USA.ORG
WWW.CHILDRENINCRISIS.ORG/UK

• Founder of Sarah Ferguson Foundation


• Founder of Children in Crisis, helping 250,000 children annually
• Spokesperson for SOS Children’s Village

© Youngheart Entertainment Limited / Justin Hall 2007


ELTON JOHN

FOCUS: AIDS www.ejaf.org

• He set up the Elton John AIDS Foundation in 1992. He also


gave $43 million to charity in 2004.

© Youngheart Entertainment Limited / Justin Hall 2007


For further information:

Contact:

Production: Wayne Young:


Youngheart Entertainment Sponsorship:
Sponsorship:Nicole
NicoleYershon
Yershon::
UK +44 (0)777 4577029 Ogilvy
OgilvyAdvertising
Advertising
INTERNATIONAL: + 61 409 849277 UK
UK+44
+44(0)
(0)207
2073453112
3453112
wayne@youngheart.tv nicole.yershon@ogilvy.com
nicole.yershon@ogilvy.com

Creative: Justin Hall:


UK +44 (0) 7950 104136
Jus@runningman.tv

© Youngheart Entertainment Limited / Justin Hall 2007


189

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