Yellow Hat

The yellow color stands for

sunshine and optimism. With the
Yellow Hat, we are looking for
opportunities and benefits
• Airtel is still the first choice for high value customers
• Amazon and some other big MNCs are in talk to invest in Airtel
Assessment: See more benefits
with your plan and your ideas • Vodafone Idea is projected to close operation and Airtel will gain
many users of Vodafone idea
Find opportunities. Consciously
• Huge potential shown by its payment, video on demand and e
look for opportunities in different
situations, effort to look for new commerce divisions
ideas • Revenue at Airtel jumped 15% in the quarter ended March, the
biggest jump since 2012, to 237 billion rupees
Constructive: Find solutions. We
• Post covid culture of work from home and people seeking
can use the Yellow Hat to put
forward and improve proposals entertainment will boost data demand and hence revenues
Black Hat

The Black Hat is the caution hat. It

keeps us from doing things that are
illegal, immoral, unprofitable,
polluting and so on

The Black Hat is also the opposite of
the Yellow Hat, where we find
benefits of ideas and plans.
Fight your own confirmation bias. It
Allows everyone, including the
person who proposed an idea, to be
critical and find potential pitfalls
Use more of your brain. People who
are habitually cautious can excel at
fault-finding in a formal setting, so
that all the demerits have been
examined
• As Reliance is debt free now they will come more aggressively and
will try to kill competition
• Tariff substantially low, impossible to recover operating cost and
make profit for further investments
• Debts and dues are too high to pay, government is also unwilling top
provide stimulus
• Penetration of mobile has reached its zenith and market is stagnated
now, too hard to add new customers
• As India is price sensitive market, it is impossible to raise prices and
with dwindling revenue future is looking bleak for Airtel
Blue Hat

The Blue Hat is the overview Hat.

With Blue, think of the sky above. Or
think of being cool and in control

The Blue Hat allows us to

Focus (specify the) the discussion
Outline and design the program
Results (summarize) and draw
conclusions , Monitor and control the
discussion

The blue hat thinker pulls together

the final conclusion

the blue hat asks for the outcome. It

may come in the form of a summary,
conclusion, decision
Red Hat

Red hat thinking is all about

emotions and feelings and the non-
rational aspects of thinking.
If emotions and feelings are not
permitted as inputs in the thinking • Airtel has widest coverage of 3G, 4G and they are ready for clash
process, they will lurk in the
with Jio
background and affect all the
• Airtel has the best services offered by the telecom services as they
thinking in a hidden way.
are oldest and trusted by millions
It should always be applied to a • Jio has weak infrastructure and users can be easily reacquired by
specific idea or situation. Emotions
offering better offers
give relevance to our thinking and fit
that thinking to our needs and the
• Airtel don’t have financial power to fight with deep pocket of Jio
context of the moment and they are doomed to fail
Emotions are part of both the
• Collaborators will always back Jio as they are making more profit
method of thinking and the matter
with Jio
to be thought about. Without the
red hat we tend to be limited to the • Airtel can’t reduce prices and add new users and revenue will keep
stronger words supplemented with decreasing and will make unsustainable to exist
tone and facial expression
Green Hat

The Green Hat represents

creativity. This is where you
develop creative solutions to a
problem

The green color stands for plants

growing, new opportunities

Generate more ideas: we make a

deliberate effort to actually look for
new ways of doing things

It’s totally under the protection of

the Green Hat to say things that are
impractical, stupid or provocative

motivates us to come up with ideas

that break the current pattern of
though