Indian Institute of Management, Ranchi

Team Members:

Jainam Shah
MBA in Human Resource Management. 2 year Full-time. 2019-2021
Work ex- 30 months at TCS

Jay Vachharajani
MBA in Human Resource Management. 2 year Full-time. 2019-2021
Work ex- 47 months at GE

Murtaza Baxamusa
MBA in Human Resource Management. 2 year Full-time. 2019-2021
Work ex- 14 months at Thomas Cook India +12months at Amgee PVT LTD
 Focus: Improve Growth rate, Improve Connect (Internal +External), Better Customer Service, Alternate means of revenue or focused growth from
targeted segment and accelerating Hybrid Cars.

External Opportunities (O) External Threats (T)

SWOT Analysis Based on given data and 1. Content Marketing 1. Electric Cars
a strategic suggestion based on the 2. Personal Connect 2. Competitors Automation
same. Focus on what you are good for 3. Upcoming market of Youth 3. Increasing Competition
better gain 4. Trend of Hybrid Cars 4. De-motivated Ecosystem

Internal Strengths (S) SO "Maxi-Maxi" Strategy ST "Maxi-Mini" Strategy

1. Distribution network Focus on delivering catchy Leverage upon the distribution
2. Manufacturing hubs content that appeals to the Network of Briyan while improving
3. Complementary assets & Team youth. And automating hubs of Jamie.

Internal Weakness (W) WO "Mini-Maxi" Strategy WT  "Mini-Mini" Strategy

1. Negativity in social circles Try and revamp image through Try and raise morale of those
2. Inefficient supply chain & dispatch branding. Get reviews of involved in the ecosystem
happy customers posted on Incentivize all involved especially in
3. Poor Customer Service
platforms . Hybrid Car manufacturing for high
4. Inefficient incentive mgmt. process
sales & better service.

1) “Safe Product From a Safe Workplace” productivity improved; manpower need reduced
2) New strategy using game theory as explained.
Ideate

I 3) Advertising by sponsoring web series or grand events like the IPL

4) E-Expo So what if we couldn’t make it to Geneva. We can have our own private expo. Use digital
platforms for an Expo experience like never before through HD images and 360 views

1 ) The Briyan Car owner’s ‘ Youth Community’

Organize yearly event where the youngsters can go a long drive to a sponsored destination
Develop

D 2) Customer + Employee Loyalty Plan

Having young customers & young employees, a loyalty program that benefits both.
The extended warranty and sanitization offer is the base
3) Customer Intimacy Identify young children of the elite class, go for personal @ your home pitch.
A test drive car to be arranged from their homes!
1) Hybrid Cars: Leverage upon manufacturing prowess and geographical reach of Jamie Motors
Evolve

E 2) Instant Gratification systems Both for customer and employees, something as simple as an app.
The employee can use it to log in his achievement while the customer to share his awesome
experience. With each major point, there follows a small gift. E.g. A dinner for tw0oor a car
perfume for customers. We’ll get loads of share experiences that we’ll use to brand better.

1) Stronger Dealer Ecosystem The dealer ecosystem needs to be picked up fast. Extend loyalty
offers to them, yearly thanks giving etc
Accelerate

A 2) Automation of workplace Some investment needed, but will help in heaps and bounds
especially in Covid-19 times. Will maintain continuity of line
3) Customer Service: Reach out to dissatisfied customers over video calls, try and get their
problems solved to improve social image.

Briyan Motors 15-Dec 16-Dec 17-Dec 18-Dec 19-Dec

Operating Margin 4.74% 8.58% 8.59% 6.02% 7.47%
Using Game Theory to rebuild strategy: Margin Ratio 4.38% 7.86% 7.83% 5.60% 7.02%
P:Players: Incentives for dealer, sellers to get best out of
them Average Groos Margin for 10.49% Reference: click here
A:Added value: Customized Cars using same E-expo app Auto Industry
R:Rules: Selling the car as an emotion. Community &
Merchandise
T:Tactics: Digital promotions, Personalized service, Safe & Average Rev per
stylish Briyan Motors Revenue Per
employee 5.1473 Employee for Auto 10.37482 Reference
S:From Good product to great service and great Industry in USA
experience