HOW TO USE DATA TO MAKE A

HIT TV SHOW?
ANALYSIS OF TED TALK BY SEBASTIAN WERNICKE
 TWO DIFFERENT
APPROCHES
AMAZON NETFLIX
 AMAZON
 Holds a competition in
search for a hit tv show
 Runs pilot episode of each
prospective candidate and
records the reactions of it
viewers
 They collect millions of
dat apoints, do thye data
crunching and decid
eupon a show.
NETFLIX
 Decides to analyse the
data it has already
collected from its viewers.
 Uses this data to discover
little bits and pieces about
the audience like their
likes and dislikes
 Takes a leap of faith and
decides to license a new
show
THE RESULTS:

IMDB RATING: 9.1

IMDB RATING: 7.5
WHY THIS ENORMOUS
DIFFERENCE?
THERE IS ACTUALLY SOME EVIDENCE THAT
SUGGESTS THAT DATA ANALYSIS, DESPITE
HAVING LOTS OF DATA, DOES NOT ALWAYS
PRODUCE OPTIMUM RESULTS. AND THAT'S
NOT BECAUSE A COMPANY LIKE AMAZON
DOESN'T KNOW WHAT TO DO WITH DATA. 

EVEN THE MOST DATA-SAVVY COMPANIES

GET IT WRONG. 
EVEN GOOGLE GETS IT WRONG SOMETIMES.

 In 2009, Google announced that they were able to

predict outbreaks of influenza, by doing data
analysis on their google searches. It made a big
splash in the news, including it being labelled the
pinnacle of scientific success. It worked
beautifully for year after year after year, until one
year it failed. And nobody could even tell exactly
why. It just didn't work that year, and of course
that again made big news. 
DESPITE ALL THESE FAILURES,DATA
IS MOVING RAPIDLY INTO REAL-
LIFE DECISION-MAKING -- INTO
THE WORKPLACE, LAW
ENFORCEMENT, MEDICINE. 

SO WE SHOULD BETTER MAKE

SURE THAT DATA IS HELPING.
KEY INSIGHTS
 PROBLRM SOLVING IS A TWO
STEP PROCESS

 The first one is, And then of course

you take that you do the second
problem apart into part. You put all of
its bits and pieces so these bits and pieces
that you can deeply back together
analyze those bits again to come to
and pieces. your conclusion.
Data analysis, no matter how powerful, can only help you in taking
a problem apart and understanding its pieces. It's not suited to put
those pieces back together again and then to come to a conclusion. 

There's another tool that can do that, and we all have it, and that
tool is the brain. 

The brain is good at taking bits and pieces back together

again, even when you have incomplete information, and coming to
a good conclusion, especially if it's the brain of an expert.
RELEVANCE TO MANAGER IN
INDIA
DATA IS A MASSIVELY USEFUL TOOL TO
MAKE BETTER DECISIONS, THINGS GO
WRONG WHEN DATA IS STARTING TO
DRIVE THOSE DECISIONS. 

NO MATTER HOW POWERFUL, DATA IS

JUST A TOOL.
  IT'S
ON US TO MAKE THE
DECISIONS IF WE WANT TO ACHIEVE
SOMETHING EXTRAORDINARY.

EVEN IN THE FACE OF HUGE

AMOUNTS OF DATA, IT STILL PAYS
OFF TO MAKE DECISIONS, TO BE AN
EXPERT IN WHAT YOU'RE
DOING AND TAKE RISKS. BECAUSE
THANK YOU!!
BY TARANG JAIN