Professional Documents
Culture Documents
GE Nine Cell Matrix
GE Nine Cell Matrix
The factors and their relative weightings are selected. The rating values
for each factor are entered for each SBU and Industry.
GE Nine Cell Matrix
Industry Business Unit Strength
Attractiveness
Hold – Business units that fall under hold phase attract moderate
investment. Market segmentation, Market penetration, imitation
strategies are adopted in this phase. Followers exist in this
phase.
Weakness
d)It tends to obscure business that are become to winners because their
industries are entering at exit stage.
EXAMPLE OF GE NINE CELL MATRIX
About Maruti Udyog
• Founded in 1981
• Products are Maruti 800, Omni,
Alto,SX4,Swift Desire,Swift,A-star, Gypsy,Wagon
R,Ritz,others.
• Vision – “The Leader in the Indian
Automobile Industry, Creating Customer
Delight and
Shareholder’s Wealth;a Pride of India”
• Core Values : Our Core Values drive us in every
endeavour-
Customer Obession,
fast, Flexible & first mover,
Innovation & creativity
THAN
K
YOU