PROBLEMS

Metal Spring
Shredder

Soap Dispenser

Push plate
Tornillos
Soap

FEATURES OF THE PRODUCT

Source: (WHO,2009)
– video
 Target Market
Our primary target markets are the following:

• Public utility restrooms

• Hotel
• Hospital
• Restaurant
• Offices
• Government Institutions

(Source: https://www.qyresearchgroups.com/send-an-enquiry/419018)
 Target Market
Our secondary target market is based on a survey conducted by our team. Using a statistical
method in determining the age bracket of our respondents:
 Target Market
Secondary target: 26-60 years old.
Figure 1. Those who responded that they are interested in buying
and using our product. Moreover, referring to figure 2, these present
the percentage of people that uses soap, hands sanitizer, and alcohol.
Soap, has the highest percentage of users from the age-bracket 26-60
whereas, alcohol ranked next to soap.
 SWOT Analysis
Internal
Strengths:
• First in the Philippine market
(DTI, 2020).
• Offers environmental friendly
product (BI4ALL, 2020).
• Automatic soap dispensers
become necessity instead of
luxury these days (Oliver, M.
2016).
External
Opportunities:
• Countries urged by WHO to
invest on sanitation (WHO,
Key leverage points: 2018).
• First in the Philippine • COVID-19 continues at stable
market as a company that rate (CIDRAP, 2020).
offers soap shredded • Filipinos embrace new
dispensing tool which has product offerings (PANA,
unique, necessary and 2015).
effective feature. • No international patent
(Legalzoom, 2018).
 SWOT Analysis
Weaknesses: Threats:
• Inaccurate brand perception Business issues: • Easy to imitate product
(Bython, 2019). • Consumer Preference. (Nagasanthi, S. et al, 2017).
• Energy consumption of the • Soap dispenser industries and/or
• Inaccurate brand
product (Liu, 2015). competitors (Paul, K. 2016).
• Limited product availability perception of the people • Costumer preference on
(FrogDog, 2019) towards Soap-hia. alternative sanitation tools
(Alcocer, 2018).

Sustainable competitive advantage:

Soap-hia is the first entrant that offers an
innovative and useful shredded soap dispenser
appliance in the Philippine market.
 PROMOTION
• Partnership with firms
• Demonstration Marketing
• Digital Marketing
 Local Competitors
Name brand of the competitor Product price
Kimberly-Clark Professional TM Electronic Skin Care Dispenser
Code 11329
They offer a touchless electronic dispenser in white or brushed metallic, and offers
the highest hygiene solution in a high capacity 1200ml format. 
Initial Philippines Inc. Automatic Soap Dispenser - Signature Range
The Signature no-touch automatic soap dispenser presents a hands free solution that is hassle
free and easy to use with an intelligent sensor system, giving you the ultimate level of hygiene.

HCG (Hygiene Comfort Green) SD1000

Sensor type soap dispenser with brush finish stainless casing
(AC220V / 50-60Hz, Output DC6V/
Battery powered: DC4.5V AA x 2)

https://www.initial.com.ph/hand-hygiene/soap-dispensers/ http://hcg.com.ph/?p=642 https://www.kcprofessional.com.ph/products/dispensers/skincare-dispensers/electronic-soap-dispensers/11329-kimberly-clark-professional-windows-electronic-skin-care-dispenser

 International Competitors
Name brand of the competitor Product price
Umbra Otto Automatic soap dispenser
Non-drip spout to minimize clogs. Wide funnel refill opening. Suitable for dish
soap, liquid hand soap or hand sanitizer

AicLuze soap dispenser

AicLuze Latest Version Touchless Automatic soap dispenser comes with 4 levels of soap liquid
volume.You can choose how much of the soap comes out. No dripping or trailing, doesn't waste soap.

Lysol soap dispenser

Specifications: 1) Silicone seal in the battery compartment protects 4 “AA” batteries (not
included). Longer lasting than most other soap dispensers that have no sealed battery compartment. 2)
Wall mount or countertop placement for convenience and ease of operation. 3) Large refillable 17 oz.
/500ml liquid soap container. 4) On/Off switch and soap dispenser volume control for complete control
of the device. 5) 1 year Manufacturer’s .

https://www.amazon.com/Umbra-Automatic-Dispenser-Kitchen-Bathroom/dp/B07VHS4BRG/ref=mp_s_a_1_7?adgrpid=82213082075&gclid=Cj0KCQiAwP3yBRCkARIsAABGiPr-3wjgArz8djuugSCcuujKMZRieT9-kdb472uMT960ff9GGlwkXsoaAo9PEALw_wcB&hvadid=393500956789&hvdev=m&hvlocphy=9066919&hvnetw=g&hvqmt=b&hvrand=14873086634738339451&hvtargid=kwd-878094188&hydadcr=22363_10729089&keywords=umbra+soap+dispenser&qid=1583325502&sr=8-7 https://www.amazon.com/AicLuze-Automatic-Waterproof-Fingerprint-
Adjustable/dp/B01HDMJ5VC#
https://www.amazon.com/Secura-Touchless-Automatic-Adjustable-Dispensing/dp/B078XDFDPY/ref=mp_s_a_1_4?adgrpid=82198412795&gclid=Cj0KCQiAwP3yBRCkARIsAABGiPqJxLK_cGmsIpGxURJJzKsVc4-SgvDPXEuYCswqWauwKasuKmK5jOwaAnE2EALw_wcB&hvadid=393477430467&hvdev=m&hvlocphy=9066919&hvnetw=g&hvqmt=e&hvrand=16926041146376992510&hvtargid=kwd-16144792165&hydadcr=22363_10729089&keywords=lysol+soap+dispenser&qid=1583327754&sr=8-4
 FAQ (Frequently asked questions)

How does the shredder work?

The shredder is powered by rechargeable and non-
removable batteries. It releases soap flakes through the
use of automatic sensor.
FAQ; Is it made of plastic or metal?

It will be made from sturdy plastic

materials. However, we are still looking
into the possibility of using aluminum
for the product substance.
 What type of soap does this soap
FAQ; dispenser tool is compatible with?

Any soap will do unless its shape is

not a four-sided figure and it has a soft
texture. The shredder will only work on
hard substances.
 How long will the battery last?
FAQ;

It depends on how many times the

shredder is used. But more or less, if it
is used three times a day, the battery
may last 3-4 weeks.
 What’s the purpose of shredder if it
FAQ; already has a sensor?

First of, sensor and shredder has two different

functions in this product. The shredder is the thing
that creates the soap flakes whereas the sensor
sends the signal to the shredder to release the
flakes.
 How is it different from liquid soap
FAQ; dispenser?
In a common sense, liquid soap dispenser
releases a slimy and liquid substance whereas
Soap-hia releases a dry soap flakes.
https://washeswishes.wixsite.com/soaphia
What is innovative about the product?

It uses a shredder. The idea is that

shredders are only used in food and papers
but never on objects such as soap.
Does this product ensures buyers?

According to the survey we conducted,

81.69% of our respondents said that they
are interested in buying and using it.
 Is it feasible?

If the soap dispensers with sensor was

made possible by other company then this
product is also feasible.
 Discovery of the product.
Because of the objectives mentioned in the previous slides,
the team have come up with this product. Usually, soap
dispensers available in the market are only compatible with
liquid substances whereas this product will be made
available for hard soaps. The shredder also added as an
interesting factor as unique feature of this product.