Brief overview

• Sagar Ratna is a leading South Indian restaurant in India with a turnover of Rs. 300 crores
• First branch set up in New Delhi; 1986
• Diversified into the non-vegetarian restaurant business under the name of Swagath
• Currently spread across the country through 60 own stores and 90 franchises in 12 states.
• Future plans include opening over 100 branches and 100 franchises in the next 3 years.
• Current Focus on opening branches in state capitals and tier-2 cities
• Currently looking to open new franchise in UK, USA and Canada initially.
 International Diversification by Sagar Ratna

Strengths Weakness Opportunities Threats

• Existing brand image among
Indians/NRIs.
• High quality and image
positioning
• Priced for average Indian
consumer
• First franchisee overseas
• Less advertising
• Not much brand awareness
outside tier-1 cities
• Fixed menu across
locations/branches
• Large investment for setting
up a franchise
• Rising vegetarianism and
health awareness
• 388% increase in vegan
orders from 2016 to 2019 in
the UK.
• 600% increase (1 to 6% of
the population) in
vegetarianism in USA
• Vegetarianism up by 155% in
Canada in the last decade.
Currently 10% population of
Canada is vegetarian
• Indian food is a Euro 3.2 bn
market
• Established vegan
restaurants and fast food
chains
• No existing palate for South-
Indian food overseas
• Existing brand awareness
and many south-Indian food
substitutes available
• Chennai Dosa franchisees
has a large market share of
South-Indian food in UK.
• Late entrant in vegan market
as multiple established
franchisees such as
Cinnaholic, Souley Vegan,
VeganBurg, copper Branch.