DESCRIPTION

OF THE
PRODUCT OR
SERVICE
Chapter 5.4 1

Michael Karl M. Barnuevo, MBA

DESCRIPTION OF THE
PRODUCT OR SERVICE
 The product or service must be described clearly in the plan. To
achieve this, the following must be presented:
1. The important features and benefits of using the product or
service.
2. The Ingredients or raw material used in making the product.
(With pictures and prices)
3. The Equipment and facilities to be used in making the product
(with pictures and prices)

Michael Karl M. Barnuevo, MBA 2

DESCRIPTION OF THE
PRODUCT OR SERVICE
4. A detailed description of how the product is made. (With
pictures)
5. An explanation on the presentation and price of the product.
(with pictures and product price)
6. A detailed description of how to product will be used (with
pictures)
7. What makes the product or service different from others available
in the market

Michael Karl M. Barnuevo, MBA 3

DESCRIPTION OF THE
PRODUCT OR SERVICE
 The objective of product or service description is to show
that the firm has a competitive edge over the others. If the
business plan is able to show that edge, lenders and
investors mat just respond favorably.
 It is very important to explain that the business will be
profitable. Factors that will make the business successful
must be described.

Michael Karl M. Barnuevo, MBA 4