Current Business Scenario is Declining Because of Government Policies or Because of Particular Business

Management

Presented by,
Group 4
 Vision

“To be the part of lives of every Indian”

Mission

“To Nourish, Strengthen and Delight millions”

 Headquarters

Mumbai,Maharashtra

Founded in1929

Chauhan Family
 History
Vila Parle,Mumbai.
Began manufacturing biscuits in 1939.
Launched an ad campaign in 1947.
Led by Vijay,Sharad and Raj Chauhan in 1950s.
Parle Agro - 1960s.
Parle Bisleri - 1970s.
Three companies continued using the family trademark,”Parle”.
Graphical Representation
Manufacturing
Parle-G biscuits is manufactured
at Parle Products Ltd.
Raw materials is tested.
Fed into STEPHEN MIXTURE.
Then taken to Rotary moulder.
Moulder has around 260n cups.
Dough Transfered from moulder
into an oven.
 Steps

Moisture Removal.

Biscuit structure building.

Biscuit colouring.
Process
 Growth Stage
1949 to 1997.
Parle Gluco biscuits are available in 1949.
Parle Gluco biscuits to Parle-G.
Parle-G advertised in 80's.
In 1989,Parle-G released its Dadaji Commercial.
Honesty,sharing and caring.
Price strategy.
Did not face competition & challeges.
 Maturity Stage

Most profitable stage.

Brand awareness is strong,advertising expenditure reduced.

Competition resulted in decreased market share and/or prices.

1997 to 2006.

Stiff competition due to the entry of three more glucose brands.

 Products of Parle
Parle-G
20-20
Magix
KrackJack
Monaco
Golden Arcs
Parle Marie
Milk Shakthi
Parle Hide & Seek Bourbon
Parle Hide & Seek Fab
 Products of Parle
Top
Parle Gold Star
Happy Happy
Simply Good
Namkeen Coconut
Cheeslings
Parle-G Gold
 Competitors

Parle-G valued to be over Rs.2000 crore.

70% market share in glucose biscuit industry.

Britannia Tiger

ITC's Sunfeast Glucose

 Profit
Leading biscuit for 80 years.

20% share of the 25000 crore biscuit market.

Now it is 5000 crore,according to Nielsen.

In 1990,Parle-G managed to retain 75-80% of the glucose market.

Brand Footprint Report 2016,

Ranked as FMCG since 2014.