Samsung 3D TV

Tatiana Monserrat Penella

Group A
 The product
• the new Samsung 3D TV after the official
launch, today we bring both features, as the
official images of the new LED TVs, prices
and Blu-Ray 3D and new C7000, C8000 Samsung
 Description
C7000 Series LED TV is:
  200Hz Motion Plus Mega
Ultra Slim 40, 46 and 55 contrast and also to
all with 3D (3D Ready)
inches,
provide better energy
efficiency.

Finally incorporate 4
Via HDMI, 2 X USB Movie,
With 29.9mm thick,
USB Recorder (PVR Ready). DLNA Wireless Ready and
access to content online
via Internet @ TV.

incorporate high-definition digital
tuner integrated Ultra Clear Panel
• Serie 3D LED C8000:

The C8000 series, meanwhile,)) via USB Recorder (PVRReady)

characteristics of the series C7000,but offers UltraSlim LED TVs 40, 46and 55

DTT-HD,
adds dynamic lighting control features inches also 3D (3D Ready
 Price
40 inches (UE40C7000):
1,799 €

46 inches (UE46C7000):
1,999 €

55 inches (UE55C7000):
2,999 €
40 inches (UE40C8000):
1,999 €

46 inches (UE46C8000):
2,299 €

55 inches (UE55C8000):
3,299 €
 Sales
• Sales of 3D TV Samsung accounted for 51% of
the market, meanwhile, its smart TV Smart TV
has a 48% share in that category.
• On the other hand, according
to market research firm Display Search,
during the first three months of this year, has
sold1.9 million 3D TVs. This means a 104%
increase compared to the same period last
year.
 6

Axis Title 3
Serie 3

0
Categoría 1 Categoría 2 Categoría 3 Categoría 4
Axis Title
 PLC
CHARACTERISTICS GROWTH

Sales Volume Rapid growth

Profits High and increasing

Competitors Coming more every time

Production New series

Costs Still high

Product New models

Price Kept constant depending in the model

Channels Exploring a second channel

Market Coverage selective

Sales are increasing, revenue increasing and

Promotion
promotions are getting down
CHARACTERISTICS MATURITY

Sales Volume 1.Growth-Maturity: sales growing

Profits Getting higher

Competitors :Become larger

Production Economies of scale

Costs High cost

Product Exclusive

Price HIGH

Channels All channels

Market Coverage Intensive

Promotion To remind consumers

CHARACTERISTICS DECLINE

Sales Volume GETTING HIHER

Profits Not retrievable

Competitors LESS EXPENSIVE, LOWER QUALITY

Production Short and very expensvie production series

Costs • Stock volume adjusting

• Time-consuming for mgmt

Product Not responding to clients’ needs affects image

Price Price adjustments (sometimes increase)

Channels Removing product from some channels

Market Coverage Back to exclusive or selective

Promotion Promotion and sales ARE GETTING HIGHER IN PRICE NOT SO RENTABLE

• 3D TV are not getting the profit that the company wanted also
Other:
customers don`t see a future gowing in 3D TV
 CONCLUSION
• Sales of 3D televisions have risen this year, but in this
case is the innovation of new products. as many as
the pace with mini diskc and finally is not profitable
for the company. in my opinion I think it will be the
same with 3D TVs because at first people went to the
cinema to see films in 3D and consumers
are tired before they drew with 3D TVs. in the
background is a new Technologies and have not much
improved for all formats CMAB 3d. also in the
background that many people think of how
dangerous it is for the eyes to see the 3D television.