Introduction to Business Policy

and Strategies
Ms. Shinu Vig
• A vision statement focuses on tomorrow and
what an organization ultimately wants to
become.
• A mission statement focuses on today and
what an organization does to achieve it. 
The Importance of Vision
Good business leaders create a vision, articulate
the vision, passionately own the vision, and
relentlessly drive it to completion.
—Jack Welch
Google's corporate vision is “to provide access
to the world's information in one click.”

McDonald's Vision Statement “To move with

velocity to drive profitable growth and become
an even better McDonalds serving more
customers delicious food each day around the
world.”
The Importance of Mission statement

Well-written mission statements effectively

capture an organization’s identity and provide
answers to the fundamental question “Who are
we?” 
 Mission statements
• Google’s mission is to organize the world’s
information and make it universally accessible
and useful.
• McDonald’s brand mission is “to be our
customers’ favourite place and way to eat. 
• Starbucks: to inspire and nurture the human
spirit – one person, one cup and one
neighbourhood at a time. It has always been,
and will always be, about equality.
 Tata Power
Vision
• Empower a billion lives through sustainable,
affordable and innovative energy solutions.
Mission

• Keeping the customer at the center of all we do

• Operating assets and executing projects at
benchmark level through technology & innovation
• Sustainable growth with a focus on profitability and
market leadership
• Creating an empowered workforce driven by passion
& purpose
• 'Leadership with Care' for all stakeholders
 Values
• SCALE - Safety, Care, Agility, Learning, Ethic

• Safety is a core value over which no business objective can

have a higher priority
• Care for Stakeholders, our Environment, Customers and
Shareholders - both existing and potential, our Community
and our People 
• Agility: Speed, Responsiveness and being Proactive
• Learning: Building future ready skill sets through learning
and training. 
• Ethics: Achieve the most admired standards of Ethics,
through Integrity and Mutual Trust
Pursuing the Vision and Mission through SMART Goals

• Specific,
• Measurable,
• Achievable,
• Realistic, and
• Time-bound.