SUSTAINABLE ENERGY SOLUTIONS

& GADGETS: ‘SOLAR Mart’

A Sustainable Initiative by MBC 1 Group-7

Kirti Jain(123083)
Pragya Bhandari(123093)
Sneham(123106)
Tanya Gera(123110)
Global Solar Energy Industry

• Industry is expected to reach

$422 billion by 2022 from $86
billion in 2015, growing at a
CAGR of 24.2% from 2016 to
2022
• Global solar total increased
33% to 402 GW (40,000 PV
panels every hour)
• Global consumption of Solar
products are mostly in
continents of Africa and Asia
 SOLAR Mart – A Sustainable Initiative

• SOLAR Mart brings wonders of e-commerce to the nascent

solar market. It is an online solar marketplace which offers
various solar gadgets and services that are needed
• The e-commerce site offers
• Information and advisory on solar product technology, market suppliers,
benefits, products etc.
• Delivery as well as installations of the panels
• Offers cutting edge solar solutions for rooftop, water heating, portable
light and home lights for B2B (Business to business) and B2C (Business to
Customers)
• The site will act as the Premium Brand Store that sells solar
panels, solar inverters, solar chargers, etc from top brands in
India.
• The focus on enrolling only quality suppliers – EPC and O&M
players that follow service standards and are prescribed by
the Ministry of New and Renewable Energy (MNRE)
 SOLAR Mart – A Sustainable Initiative
• B2B includes :
• Companies
• Education Institutions
• Hospitals
• NGO’S
• B2C includes:
• Households
• Farm lands
• As part of the agricultural offering we offer solar pumps which offer a
respite to farmers who often face electrical power woes

• Criteria for choosing the products

• Customer preference
• Quality products
• Certified Suppliers
• High demand products
Organizational Structure
Business Model Canvas - SolarMart ‘A Sustainable Initiative’
Key Key Activities Customer \
Partners
Value Relationships
- NGO’s -Taking online order Propositions Customer
- Educational -Managing -Tracking of orders Segments
Institutions technological Customers -Messages
infrastructure -Select gadgets of regarding order - People who
-Delivery of solar their choice details and delivery want solar
gadgets - Delivery of solar panels to be
gadgets at the delivered at
Key Channels
desired location the desired
Resources
location and
have access
-Platforms for cloud Online Website
to internet
-It department and
operations
-Delivery Personals

Cost Structure Revenue Streams

-Salaries, technological setup and payment to

delivery people, warehouse cost Solar gadgets sale
 Indian Solar Energy Industry
• India is endowed with a very vast solar energy potential. Average solar
radiation incident over the land is in the range of 4-7 kWh per day
• The renewable energy contributed around 18.79 % of the total electricity
produced. The solar contribution stood at 5.44% as of 2018.
• Major factors driving the market:
• Declining cost of solar technologies in the recent years by about 52% between
2010 and 2015 
• Government policies like allowing 100% FDI under automatic route for
renewable power generation and distribution projects
• Government schemes like National Solar Mission 
 MARKET ANALYSIS
ETHIOPIA KENYA
 Target Market

AFRICA
1.TAM – The Ecommerce market space for Africa is one of the highest being at US$ 75 billion which can be
considered as the total serviceable market.
SAM – The available concentrated market for Solar products in Africa is about $US 8 billion.
SOM – The target will be on the Young population and the industrialists which constitute about 40% of the market which
US$ 3.2 billion

INDIA
TAM – The total current available market Ecommerce market is US$38.5 billion in 2018-19 SAM – The share of solar goods in
India which is estimated to be around US US$ 7.6 billion. SOM – The audience going for electronic goods is approximately
48% which is US$ 3.65billion

AFRICA INDIA

TAM – US$ 38.5 billion

TAM – US$ 75 billion

SAM - US$ 7.6 billion

SAM- $US 8 billion
SOM
SOM- US$
US$ 3.65 billion
3.2 billion
Target Audience
 PAAS Setup ( Platform as a Service)
Storage Amazon S3 is used for storing static object files like product images,
website assets etc.

Server 3 Linux based instances on EC2 for hosting the website (2 for
production, 1 for development, testing & maintenance)

Database 1 Amazon MySQL database with multiple AZ

Load
Amazon Elastic Load Balancer
Balancer

Cache One Redis server (Amazon ElastiCache) to increase performance of

Solution the website by keeping frequently accessed data in the cache.

Cloud
Monitoring CloudWatch & CloudTrail for monitoring application performance

Email Amazon SES for sending marketing & e-commerce emails

Google Analytics for tracking user behaviour (most visited

Analytics
products, counting page views etc.)
 AWS Calculator
Region Service Upfront Monthly First 12 months total Currency

Asia Pacific (Mumbai) Amazon EC2 628 63.608 1391.3 USD

Asia Pacific (Mumbai) Amazon RDS for MySQL 884 399.97 5683.64 USD

Asia Pacific (Mumbai) Amazon CloudWatch 0 16.4 196.8 USD

US East (Ohio) Amazon Elastic File System (EFS) 0 150 1800 USD

EU (Ireland) Amazon Simple Email Service (SES) 0 26.97 323.64 USD

Asia Pacific (Mumbai) Elastic Load Balancing 0 34.97 419.64 USD

Asia Pacific (Mumbai) Amazon S3 0 8.82 105.84 USD

Annual cost

7,09,688.72 INR

9920.86.02 USD
COMPARISON: CRM TOOL
COMPARISON: SCM TOOL
 Why Pipedrive
Why SAP
● Clear visual interface ● Improve Communication
● Email integration ● Increased Data Visibility
● Activities and goals ● Boost Customer
● Sales reporting Satisfaction
● Google app integration ● Accurate Forecasting
● Customization ● Better Inventory
● Sales Forecasting Management
● Reduce Costs

Essential Plan : US$15 Per user per month,
billed monthly
So for 1st year cost is 15* 6(months)* 4(person)
= $360
2nd year onwards cost will be 15* 12* 4 = $720
Pricing for Self-Service Users: Starting at
$24 per user, per month
Pricing for Enterprise User: Starting at
$199 per user, per month (minimum 10
users)
1st year cost: 24*4*8= $768
2nd year onwards cost: 24*4*12 = $1152
 Go-To-Market Strategy Framework

Direct
Target Customer Consumers NGOs Corporates Government
Marketing
Strategy B2C B2B B2B B2G
Ethiopia, Kenya and Ethiopia, Kenya and
Country Specific India India India Ethiopia
Niche Market Niche Market
Positioning Market Leader competitor leadership Pioneer
DIGITAL MARKETING PLAN
 Projected Cost to Date: Rs. 20,91,136/-
Project Duration: 6 Months
Budget Allocated: Rs. 30,00,000/-    

DIGITAL MARKETING CAMPAIGN Goal PROJECTED COST  

       
Social Media   SUBTOTAL ₹ -

Twitter 18,000/- Per month 1,08,000/-

Facebook To create awareness amongst 6,200/- Per month 37,200/-

the consumers which are being
Pinterest targetted 17,444/- Per month 1,04,664/-

Instagram 6,200/- Per month 37,200/-

Online   SUBTOTAL ₹ -

Website 25,011/- Per month 1,50,066/-

To create awareness amongst
(Development & Maintenance
Mobile App businesses and NGOs and 3,43,000/-
cost)
Government authorities
Email Newsletter 35,733/- Per month 2,14,398/-

       
Advertising   SUBTOTAL ₹ -

Online To create better awareness and 50,000/- Per month 3,00,000/-

to guide traffic to website
     
       
Web   SUBTOTAL ₹ -
Development (Status and competition
71,532/- Per month 4,29,192/-
update)
To increase sales by gaining
Pay-Per-Click Marketing better traffic to website 47,000/- Per month 2,82,000/-

SEO 14,236/- Per month 85,416/-

       
 Google AdWords
● Google Ads (previously Google AdWords, before July 24, 2018) is
an online advertising platform developed by Google, where
advertisers pay to display brief advertisements, service offerings,
product listings, video content, and generate mobile application
installs within the Google ad network to web users.
 Unmetric
● Unmetric is another tool that offers a more complete social
analysis than just Facebook, also including Twitter, YouTube,
Instagram, Pinterest and LinkedIn. Track your own pages, your
competitors, and compare these to an industry benchmark. The
analytics are in-depth and varied, including all the metrics listed for
the above tools.
ROI CALCULATION
 Business Model Canvas
Key Partners Key Activities Value Customer Customer
Proposition Relationship segments
Payment Fund Transfer
Gateways Digital Payments Reliable digital Customer Young and
Vendors (Wallet) payments support service middle-aged
Fraud protection platform (Website and working/salaried
Marketing Mobile app) individuals
Efficient who are on the
Key branchless Channels go (don’t have
Resources banking the time to visit
experience Mobile App banks) or who
Technology Websites live in remote
Payment Bank Social Media places (don’t
License Platform have many bank
Online branches)
Advertising Location: India

Cost Structure Revenue Stream