D I S R U PT I V E I N N O VAT I O N
V I D E O
S T R E A M I N G
Video streaming took the entertainment industry
completely by surprise, quickly rising from the
bottom of the market as a low-cost way for people
to watch shows and movies to eventually disrupting
the cable industry and driving video rental stores
into the ground. Netflix has become the largest
subscription video provider in the US, outstripping
cable and satellite.
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P E R S O N A L
C O M P U T E R
Personal computers once disrupted earlier computing
predecessors like the mainframe computer. Mini
computers followed, and eventually, the desktop
computer was invented. It soon found its way into
homes all over the world. With a bit more time and
innovation, laptops (and then smartphones)
continued to democratize technology. All of a sudden,
the market for computers was massive when
compared to the previously elite, centralized market;
so many more people could access these products.
D O N E BY - P R A T I K J A I N
S M A R T P H O N E S
Smartphones and their accompanying app business
model disrupted laptops as the primary way
consumers use the internet. Today, well over half
of website visits come from mobile phones instead
of desktop computers. But even more importantly,
smartphones and their app marketplaces
completely changed how we interact with online
services and products, which gave rise to many
services that didn’t previously exist.
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P H O T O G R A P H Y
Digital cameras were an innovation that started
to compete in quality and price with film
cameras roughly 20 years ago. Today, cell phone
cameras have disrupted the photography
market as a whole, fundamentally redefining
what it means to take a photo and who has
access to this type of technology. Today, Apple
has a “Shot on iPhone” billboard campaign that
prominently displays high-quality photos taken
by everyday consumers on their iPhones.