Buyer Persona for

Perugia Housing
Perugia Housing

Company

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 Perugia Housing

Where Dreams Come Home

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 Profile Motivations
Location Amman Loneliness
Age 35
Gender Male
Entertainment
Family Married with two kids
Occupation IT Technician
Studies B.A Curiosity
Bio: Income 700 ~ 1000 JOD ( middle income)
• Omar is 35 –year –old married man with two kids,
Cultural Jordanian / Citizen Hook-up
lives and works in Amman. background
• Omar is an IT technician for a growing IT company Time At home/ Shopping malls/Fast food restaurant
who's frequently on the go, and often holds Look Casual Personality
meeting on the phone while driving. Extravert
• Omar is good in multitasking and relies heavily on
Friends School and university friends Introvert
technology to help him with this. Vacation Domestic tourism
Passion Watching (movies, TV series, documentaries)
Interests Swimming, playing games Analytical Creative

Pain Points Archetype The Everyman / Belonging

Loyal Fickle
• Omar is a first time buyer, wants a secure
investment, according to his limited income. He
wants to stop paying rents for lodging.
Passive Active
• Omar wants an apartment that is close to his
work, family and the center of the city, so he will Mood board
reduce spending on fuel.
Country Turkey Scenario/Contextual Story and the moment in
Movie Ocean’s 11 the life
Interests - Goals Actor Brad Pitt • Omar is an IT technician for a growing IT
• Omar wants to own his first dream home that can company who's frequently on the go, and
Song Modern and classic often holds meeting on the phone while
build and save memories for him and his family.
• Omar wants an apartment that is close to his Animal Horse driving.
work, family and the center of the city, so he will • Omar is good in multitasking and relies
Season Winter heavily on technology to help him with this.
reduce spending on fuel.
• Omar hopes to have less home maintenance. Other brands CK, Hondai, H&M, Samsonite
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Bio:

Omar is 35 –year –old married man with

two kids, lives and works in Amman.

Omar is an IT technician for a growing IT

company who's frequently on the go, and
often holds meeting on the phone while
driving.

Omar is good in multitasking and relies

heavily on technology to help him with
this.

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Perugia Housing
Profile
Location Amman
Age 35
Gender Male
Family Married with two kids
Occupation IT Technician
Studies B.A
Income 700 ~ 1000 JOD ( middle income)
Cultural background Jordanian / Citizen
Time At home/ Shopping malls/Fast food restaurant
Look Casual
Friends School and university friends
Vacation Domestic tourism
Passion Watching movies, playing games
Interests Swimming, horse riding
Archetype The creator

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Perugia Housing
Mood board
Country Turkey
Movie Ocean’s 11
Actor Brad pitt
Song Modern and classic
Animal horse
Season winter
Other brands CK, Hondai, H&M

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 Motivations

Loneliness

Entertainment

Curiosity

Hook-up

Personality

Introvert Extravert

Analytical Creative

Loyal Fickle

Passive Active
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Perugia Housing
Interests - Goals

Omar wants to own his first dream home

that can build and save memories for him
and his family.

Omar wants an apartment that is close to

his work, family and the center of the
city, so he will reduce spending on fuel.

Omar hopes to have less home

maintenance.

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Perugia Housing
Pain Points

Omar wants a secure investment,

according to his limited income. He wants
to stop paying rents for lodging.

Omar wants an apartment that is close to

his work, family and the center of the
city, so he will reduce spending on fuel.

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Perugia Housing
Scenario/Contextual Story
and the moment in the life

• Omar is an IT technician for a growing

IT company who's frequently on the go,
and often holds meeting on the phone
while driving.
• Omar is good in multitasking and relies
heavily on technology to help him with
this.
• He have his coffee on the balcony every
morning before going to work.

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Perugia Housing
 Profile Motivations
Location Amman Loneliness
Age 30
Gender woman
Entertainment
Family Married with two kids
Occupation Teacher
Studies B.A Curiosity
Bio: Income 500v~ 700 JOD (low ~ middle)
• Salma is 30 –year –old married woman with two Cultural Jordanian / Citizen Hook-up
kids, she’s a working woman, who's balancing her background
career with raising a family. She is an educated on- Time At home/ Shopping malls/Fast food restaurant
the-go woman. Want to spent quality time with Look Classic Personality
her family at their home.
Friends At work, university friends Introvert Extravert
Vacation Domestic tourism
Passion Reading books, taking courses to develop her
career Analytical Creative
Pain Points Interests Cooking, stitching
Archetype The sage / understanding Fickle
• Salma wants a secure investment, according to Loyal
her/ his husband limited income. They want to
stop paying rents for lodging.
• Salma wants an apartment that is close to her Passive Active
work, family and the center of the city, so she will
reduce spending on fuel.
Mood board
Country Italy Scenario/Contextual Story and the moment in
Movie Sweet November the life
Interests - Goals Actor Charlize Theron Salma Is a stressful working mother, always
• Salma is looking for home to buy and decorated tries to balance her Work with her family life.
Song I believe I can fly
on her own, she also hope to design a kid corner
in the living room to share stories and play with Animal birds
her kids. Season Fall
• Salma wants a cozy corner in her home to have
her morning coffee before going to work. Other brands CK, Hondai, H&M
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Thank You

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