The Business opportunity in

Water Conversation

Mckinsey Quarterly| Deloitte 2009| Article

(https://www.mckinsey.com/business-functions/sustainability/our-insights/the-business-opportunity-in-water-conservation)
 Introduction

US
US Tennese
Tennese Three
Three
Pepsi
Pepsi Coco-Cola
Coco-Cola Valley
Valley examples
examples of
of
Authority
Authority water struggle
water struggle

Scarcity is the prices,

Agricultural run off, There is a necessity as well as
Intense competition for
Pollution, Changes in an opportunity
Access to water
Climate

09/24/2020 2
 Necessity and Opportunity

Improved Irrigation technique yielding more crops per

1 drop

Deploying water productivity improvements will cost

$50 to $60 Billions in next two decades. Private
2 companies will account for half of these investment
(Positive returns expected in three years)

Making a business out of improving water efficiency is

3 not easy. Requires not just selling equipment but
providing solutions

New skills and capabilities are required to identify high

4 value added solutions

09/24/2020 3
 Doing more with less
A copper mine had to reduced water corporation from 750
liters to 300 liters per second.

iillee
To make up the difference they used desalination plant or

CChh
shipped water to mines

The pulp and paper producer aims to reduce its water Swedish
consumption by 15% SCA

Ford, Nestle P&G- Reduced water consumption.

Others
First step is usually to study where water is used and how the
process can be improved

By 2030, water supplies will satisfy 60% of global demand and 50% in
developing countries 4
 Where the opportunities are?
Treatment
and Industrial
Distributio efficiency Agriculture
n

1.
1. devices
devices that
that collect
collect wastewater
wastewater 1.design
1.design seeds
seeds and
and fertilizers
fertilizers
from
from sinks to reuse for flushing
sinks to reuse for flushing 1.industrial
1.industrial companies
companies that
that require less water, and
require less water, and
toilets;
toilets; improve
improve the
the way
way they
they track
track better
better drip
drip irrigation
irrigation
2.
2. technology
technology for for collecting
collecting and and manufacturer’s water usage
manufacturer’s water usage technologies;
technologies;
reusing
reusing condensate
condensate from
from air-
air- and
and monitor
monitor their
their progress;
progress;
conditioning systems;
conditioning systems; 2.Integrated
2.Integrated pest
pest
3.
3. more
more water-efficient
water-efficient appliances;
appliances; 2.
2. thickening
thickening paste
paste tailings in
tailings in management, and improved
management, and improved
4.
4. ultraviolet
ultraviolet disinfection
disinfection technology
technology mines,
mines, closed-loop
closed-loop systems
systems in in drainage
drainage systems;
systems;
adapted
adapted forfor home
home use
use (for
(for instance,
instance, to
to pulp and paper plants,
pulp and paper plants, and and
wash
wash clothes
clothes with
with treated
treated rainwater);
rainwater); flow
flow control
control and
and automatic
automatic 3.
3. Large
Large company
company can can sell
sell
5.low-energy
5.low-energy technology
technology that
that shut-off
shut-off valves in textile
valves in textile pumps directly to farmers
pumps directly to farmers
separates industrial
separates industrial waste intowaste into production
production (But
(But there
there is is aa along
along with
with water
water utilities-
utilities-
irrigation-quality
irrigation-quality water
water trade
trade off-
off- less
less efficient)
efficient) expanding customer base
expanding customer base
6.
6. Ways
Ways to to condense
condense fog
fog to
to water
water
 Developing a sales and market approach

Additional points

Engage on regulation- if regulators in a region favor

water reuse as a strategy for conservation (as
Singapore does), this preference will tilt the market
odds in favor of companies that offer those
technologies

6
 Some examples in India
The water solutions industry in India is estimated to
be worth $1 billion including annuity.
Siemens India

Voltas Water Solutions How one company is providing solution for paper
industry water wastage system
P Ltd.
https
://www.youtube.com/watch?v=KPi70xWHsX4.

Triveni Engineering
https://www.constructionplacements.co
& Industries m/best-water-treatment-companies-wate
r-technology-india/

09/24/2020 7