Marketing Strategy : Transnational

• Bikanervala will aim to balance the desire for efficiency with the need to adjust to local preferences within
canada(the country we choose).
Concept – Snack Bar/Quick service Restaurant.
• While promoting India and Indian heritage, culture and cuisine, making it International class by innovations.
• Introduction of non-veg menu items to cater to the local population would be key as well as a great
challenge for making a successful venture in the international business.
• For foreign customers , provision to choose the spice level as per your preference, allowing each guest to
savour the rich Indian delicacies without an overload of spices.
• Serving multiple cuisines along with traditional authentic Indian sweets and snacks coupled with a great
collection of Indian winery and beer to blend into the local culture as well as preserve USP.
• Concept of Bikano Chat Cafés can be leveraged in ________ .
• Products like sugar free sweets and snacks with low trans-fat for targeting health conscious people.
• Creating an environment like quotes by famous hockey players , their boardings since Canada is all about
hockey !
 Marketing Strategy:Transnational
High Global Efficiency
Transnational
strategy : Bikanervala

Low Responsiveness High Responsiveness

Low Global Efficiency