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STRENGTH WEAKNESS
0.35 0.37
0.3
0.25
0.2
0.2
0.18
0.15
0.15
0.1
0.1
0.05
0
Strong financial condition Shareholders equity Advanced software system Company good will Wide range of branches
Column2
Strong Financial condition 4
Shareholders equity 5
Advanced Software systems 4
Wide range of branches 3
Company Goodwill 3
Sales
7%
0.1 19%
11% 0.2
0.15
0.18
17%
0.37
45%
0.35
0.35
0.3
0.25
0.25
0.2
0.2
0.15
0.1
0.1 0.1
0.05
0
High fees and charges Weaker distribution channel Incompetent ATM Conservative or defensive Inadequate facility
strategies
Column2
High fees and charges 4
Incompetent ATM 4
Inadequate facility 3
Sales
7%
0.3
7%
1.4
0.3
35%
20% 0.8
1.25
31%
0.35 0.37
0.3
0.25
0.2
0.2
0.18
0.15
0.15
0.1
0.1
0.05
0
Flexible credit scheme Utilization of idle cash Tele banking service Millionaire plan Emergence of techno based
products
Column2
Flexible credit scheme 4
Utilization of cash 5
Tele banking service 4
Millionaire plan 3
Emergence of techno based products 3
Sales
7%
0.1 19%
11% 0.2
0.15
0.18
17%
0.37
45%
0.3
0.25
0.2
0.15 0.3
0.25
0.1 0.2
0.15
0.05 0.1
0
Employee turnover Natural disaster Customer being interest Market pressure for lowering Political instability of the
conscious of lending rate country
Column1
Employee turnover 3
Natural disaster 3
Customer being interest conscious 4
Market pressure for lowering of landing 2
rate
Political instability of the country 5
cumulative weights
0.6; 10%
0.75; 13% Employee turnover
Natural Disaster
3.1; 52% Customer being interest conscious
Market pressure for lowering og landing rate
1.2; 20% Political instability of the country
0.3; 5%