CHANGES IN Tasneva Araby Neva

ONLINE Tanzim Zabir Uddin

PURCHASING Tayeb Jawad

Efat Tanzim Ishita

HUMAN Sabrina Tasnim Esha

BEHAVIOR
 INTRODUCTION

 Due to busy life & saves time.

• Easy way to shopping in time.
• Online shopping rapidly growth in Bangladesh.
• Developing economic balance.
• It gives different kinds of product offers, customer satisfaction
,customer feedback ,tally pricing,
• Online is very popular in modern life. Online shopping has
been evolving fast and has the potential to grow
• exponentially in time to come, as Internet penetration
reaches far and wide across the rural areas.
 CONTENT IN DETAILS
 Marketing manipulations
 Positive digital experience
 Purchasing based on positive memories
 Applying conversational analysis
 Creating addictive experiences
 Purchasing based on needs
 Impulsive shopping
Types Of Consumers:

• Unconflicted buyer

• Tightwad

• Spendthrifts

Collecting Consumer Behavior Data:

 Customer Reviews

 Question and Answer sites

 Company surveys

 Keyword Research

 Google analytics

 Competitor Analysis (SWOT Analysis)

 MARKET RESEARCH

• Generally, the respondents were categorized into

several factors such as gender, age , income.
•
40%
35%
30%
25%
20%
15%
10%
5%
0%
Male Female

Below20 20-25 26-30

31-35 36&above
Figure: Age of the respondents
Reasons (Positivity) :

• Save Time
• Comfortable
• Product Comparison
• Available Variety
• Discount Offer
• Home Delivery Facility
Reasons behind declining
consumer rate in e-commerce:

• High price
• Wrong QC
• Lack of after sale service
• Inability to touch and feel
• Late delivery
• Poor refund system
• Lack of commitment issue
• Counterfeit product
Comparison of E-commerce sites, who are facing negative reviews
from their present customers
(among Daraz.com.bd, Ajkerdeal.com, Evaly.com.bd)

Comparing of Negativity
Daraz Ajkerdeal Evaly

80%

75%
64%
25%
18%

18%
10%

7%
3%
0%
0%

0%
0%
0%

0%
E xc e l l e n t Great A ve r a g e Po o r Bad
 MARKET ASSOCIATION

1.Internet Penetration rate in Bangladesh 18.02 and still increasing

2. Only 6% of the smart phone users regularly buy or purchase from

the
onlineshop and 5% of the consumer among them are less frequent.

3.Consumers are not convinced enough