MARKE ANALYSIS

2032
MARKE ANALYSIS
T
2032
Table of contents

01 BACKGROUND
02 TARGET MARKET
03 MARKET SIZE
04 DEMOGRAPHICS
05 PSYCHOGRAPHICS
06 DISCOVERY CHANNELS
07 BUYER PERSONAS
08 COMPETITIVE LANDSCAPE
09 MARKET TRENDS
Table of contents

01 BACKGROUND
02 TARGET MARKET
03 MARKET SIZE
04 DEMOGRAPHICS
05 PSYCHOGRAPHICS
06 DISCOVERY CHANNELS
07 BUYER PERSONAS
08 COMPETITIVE LANDSCAPE
09 MARKET TRENDS
01
BACKGROUN
 01 BACKGROUND
Give your audience some background on your
market analysis.

• Where did the data come from?

• How did you analyze it?
• What were the objectives you were trying to achieve?
02
TARGET MARKE
 02 TARGET MARKET
Use this slide to talk about your target
customers. Keep it nice & short — you'll
be able to get into more detail later.

• Describe your target market in one concise sentence.

• Detail where they live, how old they are, and what they do for a living.
• Bonus points for a fun fact about your target audience!
03 MARKE
T
SIZE
03 MARKET
SIZE

Total Addressable Market (TAM) TAM

What is the total global opportunity for your product or service? $14.2M

Serviceable Addressable Market (SAM) SAM

What is the TAM that you can actually serve? $8.2M

Target Market TARGET MARKET

The people who will buy what you’re selling $4M

Market Share MARKET SHARE

Your current market share in percentage or dollars $2M
04
DEMOGRAPHIC
04 DEMOGRAPHICS
Include a demographic analysis of your target audience here.

Age Gender Region

%
%
% %
%
% %
% % %

%
% %
%
%

%
16- 25- 35- 45- 55- 65- North East
24 35 45 55 65 75
Male Female Other South West
04 DEMOGRAPHICS
Use this slide to talk about target customers' occupation and income.

Employment Occupation Annual income

Employed full-time % Marketing % > $100,000 %

Employed part-time % NGO % $75,000 - $100,00 %

Self-employed % Government % $50,000 - $75,000 %

Student % Software development % $25,000 - $50,000 %

Unemployed % Design % < $25,000 %

% 1% % % % % % %
 05

PSYCHOGRAPHICS
05 PSYCHOGRAPHICS
Showcase data from surveys or interviews to shed light on your customers'
spending habits and product choices.

Series1 Series2 Series3 Series4 Series5

I love trying new software products % % % % %

I am satisfied with the software I currently use % % % % %

I tend to learn about new products online % % % % %

When purchasing new products, I always consider the

% % % % %
company's refund policy

I am happy to pay extra for quick and efficient customer

% % % % %
support

I spend more on software products now than I used to % % % % %

06

DISCOVER CHANNEL
06 DISCOVERY CHANNELS
Where do customers tend to learn about new products?

%
%

%
%

%
%

%
Social media Websites and blogs Friends and family Colleagues Videos and podcasts
07 BUYER
PERSONAS
07 BUYER PERSONAS
Jane, 40
New York, USA

Personality
Introverted Extroverted

Household size
1 10
3

Monthly spend
$20 $2,000
$400
07 BUYER PERSONAS
Jessica, 25
California, USA

Personality
Introverted Extroverted

Household size
1 10
1

Monthly spend
$20 $2,000
$200
07 BUYER PERSONAS
Jake, 35
Texas, USA

Personality
Introverted Extroverted

Household size
1 10
2

Monthly spend
$20 $2,000
$300
COMPETITIV LANDSCAPE
E
08
08 COMPETITIVE
LANDSCAPE Current
Affordable

Traditional
09
MARKE TRENDS
09 MARKET TRENDS
The market is growing YoY.

6,000,000

4,000,000

2,000,000

2028 2029 2030 2031

Yearly spend on consumer software in the USA

09 MARKET TRENDS
Users are embracing products from new, smaller businesses.

%
1%

1%

Fortune 500 Other Fortune 500 Other

Share of products by Fortune 500 companies within all Share of products by Fortune 500 companies within all
consumer software products sold in the USA, 2030 consumer software products sold in the USA, 2031
THANK YOU
THANK YOU