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    Arno Communications
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    The document summarizes a survey of women agricultural entrepreneurs (WAEs) in Bangladesh on the effectiveness of a women-friendly business operation approach during the COVID-19 pandemic. Key findings include: 1) 85% of WAEs sold their whole produce compared to 55% of controlled farmers, due to strong online market linkages and production of healthier vegetables. 2) 100% of WAEs got fair prices through online market platforms, while only 20% of controlled farmers did so through local markets. 3) The approach helped WAEs avoid risks, ensure sales, establish e-commerce links, reduce costs and increase profits during COVID-19 restrictions.

    Original Description:

    Effectiveness of Women Friendly Business Operation Approach in Bangladesh

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    The document summarizes a survey of women agricultural entrepreneurs (WAEs) in Bangladesh on the effectiveness of a women-friendly business operation approach during the COVID-19 pandemic. Key findings include: 1) 85% of WAEs sold their whole produce compared to 55% of controlled farmers, due to strong online market linkages and production of healthier vegetables. 2) 100% of WAEs got fair prices through online market platforms, while only 20% of controlled farmers did so through local markets. 3) The approach helped WAEs avoid risks, ensure sales, establish e-commerce links, reduce costs and increase profits during COVID-19 restrictions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views11 pages

    A Presentataion by ActionAid

    Uploaded by

    Arno Communications
    The document summarizes a survey of women agricultural entrepreneurs (WAEs) in Bangladesh on the effectiveness of a women-friendly business operation approach during the COVID-19 pandemic. Key findings include: 1) 85% of WAEs sold their whole produce compared to 55% of controlled farmers, due to strong online market linkages and production of healthier vegetables. 2) 100% of WAEs got fair prices through online market platforms, while only 20% of controlled farmers did so through local markets. 3) The approach helped WAEs avoid risks, ensure sales, establish e-commerce links, reduce costs and increase profits during COVID-19 restrictions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Effectiveness of Women Friendly

    Business Operation Approach

    Making Market
    Work for Women
    Basic Information
    Issues Description
    Survey area Nepaltali Union, Gabtoli, Bogura
    WAEs group Amtalipara and Donghar MMWW
    group
    Selected villages Rahimerpara and Tamurpara Village
    Number of respondents (20 WAEs+20 CRs) = 40
    Category of WAEs and other Marginal farm
    farmers
    Period considered under survey Mid-March to Mid-June 2020
    Survey time Last week of June 2020

    Making Market
    Work for Women
    Sale and Price Status during COVID-19
    Percentage of
    Percentage of
    Status of sale and price issues controlled
    WAEs
    farmers
    Sold whole produces 85 55
    Partially sold the produces 15 45

    Got fair price marketing through


    100 -
    online market platform
    Got fair price marketing through
    - 20
    local markets

    Making Market
    Work for Women
    Causes of Selling Whole Produces
    Causes
    WAEs Controlled farmers
    Sold to online market platform Amount of produces was very low.
    through collection point (CP) and
    market shed (MS).
    Strong market linkage with online Sold directly by going to local
    market platform and some Farias. markets.

    Produced healthier vegetables Had fixed buyers to purchase due to


    following CRSA. personal relationship.

    Making Market
    Work for Women
    Causes of Getting Fair Price
    Causes
    WAEs Controlled farmers
    Sold by online market platform at national Mostly sold at retail price.
    level under a mutual agreement.
    Strong market linkage with national level Less sale pressure due to lower
    Wholesalers and Farias. amount of produces.

    Sold good quality of vegetables. Sold at early market time.

    Sold by maintaining grading and packaging -


    practices.

    Making Market
    Work for Women
    Ways of Overcoming Challenges during COVID-19

    General challenges Ways


    Presence of limited buyers. - Online market platform.
    Used public transports to carry - Supply from CP and MS.
    vegetables. - Used selected vehicle.
    Maintaining social distance while selling - Supply from CP and MS.
    vegetables.
    Limited market operation period - Online market platform.
    selected by government authority. - Supply from CP and MS.

    Making Market
    Work for Women
    Cont’d
    General challenges Pathways
    Borne a high transportation cost. - Used selected vehicle under an
    agreement.

    Restricted movement. - Supply from collection point and


    market shed.

    Cartel among wholesalers. - Sold under a written agreement.

    Making Market
    Work for Women
    Advantage of the Approach during COVID-19
    Getting competitive price
    Help avoiding high risky and crowded market
    Ensure selling of products in regional and national market
    Reduce labor requirement and labor cost 
    Establish linkage with online market and e-commerce
    Reduce wastage and shrinkage.
    Reduce marketing cost.
    Reduce product selling time.
    Ensure more profit

    Making Market 8
    Work for Women
    Lesson Learned

    The approach is effective in both normal situation and COVID-19 situation.

    It reduced marketing cost and product sell time.

    It Ensured competitive price and better profit.

    Market actors are preferring the community-based collection points as


    service delivery point.
    Earnings go to the hand of WAEs which help enhancing their leadership and
    participation in decision making process.

    Making Market
    Work for Women
    Recommendations

    Government agencies like Joyeeta and DAM should undertake


    initiatives to establish women-friendly CP and MS in other areas of
    the country.
    Should undertake initiatives to find out the potential markets and
    help establishing strong market linkage.

    Should undertake initiatives to train the WAEs on production and


    marketing.

    Making Market
    Work for Women
    Thank You

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