TELECOMMUNICATIONS

Forecast of smartphone users in Italy from 2017 to 2025

(in millions)
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

45
41.88
40.21
40 38.16
35.72
35 32.9
29.75
Smartphone users in millions

30
26.36
25 22.84

19.34
20

15

10

0
2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
2 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

45 Your Headline
41.88 Your Notes:
40.21
40 38.16
35.72
35 32.9
29.75
Smartphone users in millions

30
26.36
25 22.84

19.34
20

15

10

0
2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
3 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

Smartphone users in millions

0 5 10 15 20 25 30 35 40 45

2025* 41.88

2024* 40.21

2023* 38.16

2022* 35.72

2021* 32.9

2020 29.75

2019 26.36

2018 22.84

2017 19.34

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
4 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

Smartphone users in millions Your Headline

Your Notes:
0 5 10 15 20 25 30 35 40 45

2025* 41.88

2024* 40.21

2023* 38.16

2022* 35.72

2021* 32.9

2020 29.75

2019 26.36

2018 22.84

2017 19.34

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
5 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

45
41.88
40.21
40
38.16

35.72
Smartphone users in millions

35
32.9

29.75
30

26.36

25
22.84

19.34
20

15
2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
6 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

45 Your Headline
Your Notes:
41.88
40.21
40
38.16

35.72
Smartphone users in millions

35
32.9

29.75
30

26.36

25
22.84

19.34
20

15
2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*

Note: Italy; 2017 to 2020

Further information regarding this statistic can be found on page 8.
7 Source(s): Statista; ID 467179
Forecast of smartphone users in Italy from 2017 to 2025 (in millions)
Forecast of smartphone user numbers in Italy 2017-2025

Description
Source and methodology information
In 2025, the number of monthly active smartphone users in Italy is projected to reach 41.88 million individuals.
Source(s) Statista This would be an increase of approximately twenty million new users compared to 2018. The penetration rate is
also expected to increase . As of 2018, about nine in ten mobile surfers believed that smartphones were as
Conducted by Statista important or more important than personal computers , as stated by Osservatori Digital Innovation. The most
popular smartphone brands in the country were Samsung, Huawei, and Apple. Constantly on their phones
Survey period 2017 to 2020 According to Deloitte's Global Mobile Consumer Survey 2017, Italians ranked well above the European average
in many aspects. For example, they ranked first for voice search and virtual assistant usage. At the same time,
Region(s) Italy 40 percent of the respondents thought that they used their smartphone excessively. Only Spain ranked higher,
with 46 percent of the respondents believing they used their smartphones too much. Privacy concerns
Number of respondents n.a. Excessive use was not the only concern among smartphone users: Italians were also worried about privacy and
personal data protection. In general, mobile surfers were against companies tracking them online . However,
Age group n.a.
there was a noticeable generational difference in the willingness to give away personal data for marketing
purposes. In particular, Millennials were more willing to monetize their data than previous generations.
Special characteristics n.a.

Published by Statista

Publication date July 2020

Original source Statista Key Market Indicators

Website URL visit the website

Notes: * Forecasted data.