ACTIVIDAD DE APRENDIZAJE 4

EVIDENCIA 4 SESIÓN VIRTUAL “PREPOSITIONS”

Laura Valentina Muñoz Correa

Jessica Serna Murcia
Jhon Jairo Solano Pérez

FICHA 2104816

SERVICIO NACIONAL DE APRENDIZAJE SENA

SEPTIEMBRE 2020
Distribution channels

Sentences

1. A distribution channel is an independent association that participates in the process of making a

product or service available to the final consumer.
2. The distribution channels are resources that produce an optimal displacement of the products until
they reach the final consumer.
3. Important actors such as producers, wholesalers and retailers participate in a distribution channel.
4. The distribution channels are classified as follows: Direct channel, Indirect channel, which can be
double, long or short.
5. The direct channel is used in the service sector; because being intangible goods, production and
consumption take place simultaneously
6. The short channel is characterized in that the supply is centralized both in the manufacturer and in the
retailer, between the two covering the need of the market.
7. The double channel is characterized by the participation of three agents: a wholesale distributor, a
retail distributor and an exclusive distribution agent who also have a great participation in the distribution
of the product.
8. The long channel is characterized by the fact that it is generally used in small businesses and that the
merchandise or product goes directly from the wholesale distributor to the retail distributor, which already
relates the distribution to the end customer or consumer.
9. The indirect channel is third parties or companies, the tasks of distribution, costs and the type of market
are divided in such a way that between all of them they form a new working group.
10.To properly choose the distribution channel, factors such as market coverage, control and costs must
be taken into account.