bKash Corporation

Presented by FabihaTabassum
 Company Profile
• In 2011, changes in government regulations allowed BRAC Bank, one of the leading
private banks in Bangladesh, to launch the country’s first mobile money service, bKash.
• bKash allowed the country’s unbanked to obtain access to a safe and convenient method
of sending money via basic handsets.
• As of 2015, bKash was the second largest mobile money company in the world – its
services were used by over 17 million Bangladeshis and it handled more than 70 million
transactions a day.
 Products and Services

CASH IN CASHOUT SEND MONEY

INTERNATINAL
PAYMENT BUY AIRTIME REMITTANCE

INTEREST OF
SAVING
Board of Directors
 bKash Business Model

DISTRUBUTION
HOUSE AGENTS CUSTOMER
 Revenue Model

• bKash drives transactions and earns revenue through fees. The financial revenues
earned by bKash are through the charges automatically deducted from cash out both
from agents and ATMs, from per transfer of money and on interest on float account.
• The primary costs done from the revenue collected are for distributor and
retailer commissions, fee to mobile operators for USSD access, staff and
administration. Of the total revenue, 80% is estimated for all distributors and
retailer commissions and 7 % is estimated for all mobile operators. The rest 13% of

the entire revenue amount is estimated for bKash .

bKash Value
Proposition
Competitive Advantage

FIRST
MOVER
ADVANT
AGE

SECURE
WAY TO
BRAND
TRANSFER IMAGE
COMPETITIVE
ADVANTAGE

EASY LOWER
MONEY COST
TRANSFER MANNER
 bKash DIGITAL
MARKETING

EMAIL AFFIATE VIRAL

WEBSITE DISPLAY AD
MARKETING MARKETING MARKETING
bKash Social Media
Marketing
 Conclusion
bKash Limited is one of the leading mobile financing services of Bangladesh who were
the pioneer in this sector. They have been serving their wide range of users great quality
products and services since 2010. At present they are now serving more than three (3)
crore of it’s regular users through a number of two (2) lac agents as service points. The
ultimate objective of bKash is to ensure access to a broader range of financial services
for the people of Bangladesh. Moreover, It has a special focus to serve the low income
population of the country in order to acquire broader financial inclusion by providing
services that are affordable, reliable and convenient.
THANK YOU