Public Policy Club:

India & Geo-political

Relationships

Group 14

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Overview U.S.A. Russia France Japan Saudi Arabia Future

Framework:
1. Trade Relations with country (import Use infographics
and export figures use trademap.org) (presentation.go)
Slide 1: India’s rise Use icons (google
2. Impact of NRIs in that country’s
Slide 2 n 3: India & USA “name” vector png
Economy
Slide 4 n 5: India & Russia icons)
3. Defence Policies
Slide 6 & 7: India & France Use this flags only
4. Economy
Slide 8: India & Japan
5. Education / Information /
Slide 9: India & Saudi Arabia
Infrastruture / etc with that country
Slide 10: Future Prospects
6. Strategic Partnership
7. Ethnicity / Cultural
8. Impact of covid on relation / trade
between the countries
9. Use any relevant points you’d prefer

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Overview U.S.A. Russia France Japan Saudi Arabia Future

India chocolate market reached a value of US$ 1,682 Million in 2019 with the country currently
representing one of the world’s fastest growing markets for chocolates. India Chocolate Market is growing,
witnessing a CAGR 12.8% over the forecast period Market Share of Chocolate brands in India

According to "India Chocolate Market Forecast Opportunities, 2020”, chocolate

market in India is projected to surpass US $ 17 billion & by 2020

-1 2 .8%
Factors affecting CAGR
Chocolate market

Changing Growing Innovative

Increasing Cadbury Nestle Amul
6% Others
taste awareness 67% 21% 6%
income of marketing
preferences about health
middle-class
of Indian benefits of promotional
population 2019 2020 2021 2022 2023 AMUL PRODUCTS
consumers chocolate strategies.

CADBURY PRODUCTS NESTLE PRODUCTS

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Overview U.S.A. Russia France Japan Saudi Arabia Future

TOP 3 INDIAN PLAYERS

Product type:- Milk

Product types: Bar, Product type: coated chocolate, Almond bar,
Box chocolates, wafer, Milk chocolate, Dark chocolates,
chocolate-set, baking, Dark crunch, Bar Bindaaz
Dairy Milk blocks
Market share 21% Market share 6%
Market share 67%
% of Retailers % of Retailers
% of Retailer Selling 34% Selling 18%
Selling 42%

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Weaknesses
Nestle : Analysis  Chocolates are not their main

source of business unit

Strengths  Less rural penetration in
 Products in all possible price ranges

S W
 Distribution network chocolate industry

 Market share  Limited products

 Innovative marketing
 Brand equity 
 Unique offerings 

O T
 Strong R&D

Threats
Opportunities  Cadbury brand equity 

 Only one competitor no other major  Rise in chocolate costs

player in the chocolate market.
 Emerging new brands
 Chance to penetrate rural India where
there is no strong contender

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Overview U.S.A. Russia France Japan Saudi Arabia Future

Research shows that Cadbury is leading in promotion strategy, customer's choice, availability and distribution channels, ad
campaigns, brand ambassadors and a soon to be replacement to the Indian traditional sweets. They are far ahead from Nestle
in terms of chocolates while Nestle is ahead in terms of snacks. Some reasons behind Nestle’s 2 nd rank are below:

Less Penetration Unethical Business Weak Customer

Controversies Connect
in Rural Sector Practices

Controversy and Marketing campaigns

Cadbury has been successful
in targeting customers from
every domain but not nestle
The company has been
criticisms = Loss of unable to connect to
involved practicing unethical
trust of consumer customer which Cadbury
standards
already has achieved

Only 35% of rural India has electricity
and the villages that do face load
shedding problems, which could be a
major problem for retailers
stocking chocolate, particularly in the
summer months
Taking clean drinking water in Suspension of products for not • Less Product offerings (major 4
areas that sorely need it, adhering to standards and laws products)
participating in human Loss of 80% of market share due • Less Customized Products
trafficking and child labor, and to controversy over safety of • Weak marketing strategies
exploiting uneducated Maggi
mothers
in third world countries

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Overview Big 3 No.2 Saga Why No. 02 Innovations S.T.P.

1. DARK CHOCOLATES BENEFITS OF DARK CHOCOLATES

May Improve Blood Raises HDL and

Powerful Source of May Reduce Heart May Protect Your Could Improve Brain
Very Nutritious Flow and Lower Protects LDL From
Antioxidants Disease Risk Skin From the Sun Function
Blood Pressure Oxidation

• Health is on everyone’s mind these days. Whether you’re newly working CHOCOLATE MARKET: REVENUE IN USD BILLION,
from home, constantly making sure you have your face mask, considering DARK CHOCOLATE, INDIA, 2016-2020
homeschooling your kids in the fall, or all of the above — it’s impossible to
avoid thinking about COVID-19 right now. Nestle can leverage and make

OTHER FACTORS the most out of this opportunity.

• Dark chocolate is probably the healthiest pick. It has high cocoa solids and
a lower amount of carbs, so it won't affect your sugar levels as much as
standard milk chocolate. Thus it can also be consumed by diabetic people.

2. CHOCOLATE COATED DRY-FRUITS/ FRUITS

2016 2017 2018 2019 2020

We have already seen a wide range of fruit – including strawberry, raspberry and cherry – added to
Unusual chocolate, but there are now a lot more types of fruit being integrated. Peach is one of the fruits that
Fruits have become more common, as seen in Poland with Luximo Premium, which launched Chocolates
with Peach Flavored Filling.

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 Overview U.S.A. Russia France Japan Saudi Arabia Future

4. S.T.P. OF PREMIUM PRODUCTS

Celebration Packs Of
Chocolates • Demographic Segmentation:
Segmentatio • Income – Premium Products
n

Advertisement of chocolates
depending and according to • Corporates
ADVERTISEMENT occasions • Party Gifts / Festival Gifts (Premium Segment)
Targeting • All Age groups
PROMOTIONAL
STRATEGY
Marketing the supply • Catchy Tagline
chain(raw materials and coca, • Presence on Social Media
etc)
Positioning • Appealing / Unique Packaging

3. STRATEGY OF ADVERTISEMENT

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 GROUP 14 MEMBERS
Thank You

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