PROJECT APPRAISAL AND FINANCE

ASSIGNMENT-2
PROJECT TITLE :- GO GREEN MARATHON
Project Members
Project Manager : Anil kumar reddy Annavarapu
Legal Analyst : Vinay kumar M Y
Environmental Analyst : Ashna Parveen
Technical Analyst : Rohith Kashyap
Market & Demand Analyst : Rohith Sarkar
Financial Analyst : Abhilasha Hegde
Financial Analyst : Manimegalai M
Economic Analyst : Nuthan B R
LEGAL ANALYST
 LEGAL COMPLIANCE FOR ORGANIZING A MARATHON

The fact that events are fun to organise doesn’t make it easier to organise. A lot goes behind organising a
successful event. Organising a marathon involves a lot of pains as it not only includes contacting sponsors but
also complying by the laws of that area. Laws, if not followed, can cause problems to the organisers. So, while
organising a marathon, the organiser should be aware of the rules and regulations of that area.
• The points to be kept before, during and after the marathon.

1. Legal formalities
2. permissions
3. NOC
 LEGAL FORMALITIES

• Decide the day and date of the event. 

• Plan a route for the marathon.
• Get the route, time and day approved by the local authorities.
• Provide the details of the safety numbers to the participants
PERMISSIONS

• Permission of Police for Organising Marathon

• Sponsorship Agreement
 Sample Letter of Permission to Police for Organising
Marathon
From:
XYZ
Chairman
XYZ Wellness Society
Bengaluru
Date: 23-09-2020
To,
The Commissioner of Police
Department of Police
Bengaluru
Sub: Regarding permission of Marathon
Respected Sir,
I, XYZ, Chairman of XYZ Wellness Society, Bengaluru, would like to submit that our organization has decided to organize a “Run for a healthy lifestyle” in Bengaluru on 18-10-2020.
We will have around 500 people participating this event. The marathon will start from Mysore Road(Nice Road) and will end at Bannerghatta road(Nice Road), covering a stretch of 10 kms. The event will start on
Sunday morning at 7.30 a.m. and will end at 10.30 a.m. We will ensure that no rules are broken during this event and we would request your department to kindly grant us the permission to organize this event and
also provide us with the necessary assistance.
I request you to please grant permission for the event at the earliest so that we can start working on the event. If you need any more details then please feel free to call me at XXXXXXXXXX
Thanking in anticipation
Sincerely,
XYZ
 ENVIRONMENTAL ANALYST

• Role – An environment analyst are responsible for overseeing the environmental performance of
organizations and for developing , implementing and monitoring environmental strategies that
promote sustainable development
AIM
• Ditch paper for digital communication
• Adopting Digital Invitations.
• Choose Sustainable Vendors
• Using eco friendly pamphlets, banners, flyers etc.
• Introducing Reverse Vending Machine
• Digital Entry QR codes and digital pamphlets while sending invitations
REVERSE VENDING MACHINE

• It is an innovative solution for collecting at the source and

increasing the recycling rates with a reward system.
• A coupon of Rs 10 would be generated after dumping the
cans and bottles
 TECHNICAL ANALYST

Role of a technical analyst/team

 Assuring that local context is defined and integrated into the project.
 Preparing and reviewing whether all the technical support needed is ready
properly working or not.
 Responsible for overseeing all the activities within the team.
 Ensuring there is proper communication with all
TECHNICAL SERVICES AND EQUIPMENTS FOR AN EVENT

 Lighting equipment
 Stage and mic set up

 Videography and Photography

 LED display of distance covered
 LED screens for Live streaming of the Marathon
 Sound and audio
 Music systems
ESTIMATED COSTS
• Stage set up 250000
• Speakers and mics 100000
• Music system 50000
• Videography and Photography- 150000
• LED screens for live streaming Marathon- 400000
• LED displays of distance covered- 200000
 MARKET ANALYST
• Role:-Marketing analysts basically help companies and organizations decide which products and
services to sell, to which customers, at what price. They come to their conclusions by
studying market conditions, competitors' activities and consumer behavior.

 
 LIST OF COMMON TASKS MARKETING ANALYSTS ARE
REQUIRED TO COMPLETE.
Gathering information and examining buying trends to develop successful marketing plans

Monitoring the competitors’ marketing activities and outcomes.

Analyzing competitive market strategies by examining the trends, markets, and products they have in common.
Communicating with customers, competitors, professional organizations, and suppliers in order to get information on the
industry’s trends.

Detailed reports on sales volume, customer experience, market trends, and competitors’ outcomes.


Collecting business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of
competitors’ marketing activities.
MARKET ANALYSIS IN MARATHON

1. Finding Sponsors
2. Advertisement and Promotions

3. Press conference/Press release

4. Getting Listed on Marathon websites
5. Outdoor promotions through stalls, IT parks, schools, colleges, gyms, fitness centres

6. Ordering T-shirts, Medals, Trophies

7. Winner’s prize (1st prize-25000,2nd – 10000, 3rd – 5000)

SPONSORS

 Campus Student Community

 College Dunia

 Aptech Learning

 Miles Education

 MTR

 RED BULL

 Monster Energy Drink

 FINANCIAL ANALYSIS
SOURCES OF FUND
Sponsors 15,00,000
Ticket
a)Students (3000*500 ) 1500000
b)Corporates ( 2000*4000 ) 80,00,000 95,00,000
total 110,00,000
APPLICATIONS OF FUND
Environmental charges 2,00,000
Technical charges 10,50,000
Marketing expenses 15,90,000
Legal charges 7,50,000
total 35,90,000
Profit 74,10,000
Corporates
60% is paid by the company
40% is paid by the participant
Marketing charges
Ads and promos 2,50,000
Finding sponsors 3l 3,00,000
Give aways 10,00,000
PRIZE
• 1 ST PLACE 25K

• 2ND PLACE 10K

• 3RD PLACE 5K

• Environmental charges
Reverse vending machine 1,00,000
Coupon 20,000
Eco friendly banners 65,000
• Qr code for registration 5000
• Miscellaneous 10000
Technical charges
• Stage 200000
• Speakers 100000
• Music system 100000
• Video and photography 150000
• LED screening 300000
• LED distance coverage 200000
• LEGAL CHARGES
police and corporate charges 7,50,000
ECONOMIC ANALYST

Role:-The economic analysis of project helps to ensure that scarce resources are allocated efficiently
and investment brings benefits to a country and raises the welfare of its citizens .
IT CONSISTS OF

• The cost estimating for this project is 25,00,000 – 30,00,000 •

• The marathon is planned on a Sunday as it increases number of participants. The entry fee of
participant is biggest revenue of this project
• Our Target is to Raise Fund for Welfare Schemes for Slum Clearance atleast by 60,00,000 •
• Social Media is main source of Marketing that which reduces costs of other means of marketing •
• Average participants we have estimated is 5000
Thank you