MINI PROJECT - SOWMYA R(045), MBA (II)

Nokia|Blackberry

Comeback Strategy(Sales promotion

& Advertisement)
• Repeated inability ever
since it evolved
• Failed to anticipate the
growth and shift of
smartphone
• Didn't focus on
customer began emerging(2007,2008)
• Hardware Features
rolled out
• Lack of Innovation
• Poor Marketing
Strategy
• Failed to anticipate the
Why failed? growth and shift of
smartphone
Apple, Samsung, & LG • Didn't focus on
customer
• Only few updates made
to existing model
• No change in OS
 Comeback - Nokia
Impressive comeback of Leadership under
" HMD Global (Finnish based) "

Focus on seamless software updates/Enhance

performance

A strong product offering at good price

Quick in getting the product to market

Focus on effective partnership

Expanding it's offering strategically and

continually
Comeback - Blackberry
Targeting Enterprise customer 1st -
pre-widening sales to capture market presence

Promoting security features

Used Promotional Pricing strategy

Canadian Company - Strong licensing &

Software strategy

Targeting Healthcare, Govt, & Public Safety Sector

 Future plans
Stepping along with "OnwardMobility" to unleash Blackberry
5G smartphone (High standards of trust and security
synonyms)

Blackberry - Planning to create new customer experience

through Enterprise, Govt level security, Mobile productivity.

Nokia 9.3 PureView, Nokia 7.3 5G, and Nokia 6.3 to Launch
Q4 2020