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  • Lecture 6 - Employer Branding

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    Employer branding is an organization's reputation as an employer. Surveys found that the top factors considered important by organizations for "social enterprises" were purpose and meaning, ethics and fairness, and growth and passion. Organizations must live their beliefs and promises through their employees in order to make their brand a cultural icon. This involves talent acquisition, employee engagement, retention, productivity, and organizational culture. Employer branding communication should be customized for different audiences like campus recruitment, new employee orientation, and leadership culture. Application processes are increasingly using creative formats to encourage creativity and gauge understanding of the organization's ethos.

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    Employer branding is an organization's reputation as an employer. Surveys found that the top factors considered important by organizations for "social enterprises" were purpose and meaning, ethics and fairness, and growth and passion. Organizations must live their beliefs and promises through their employees in order to make their brand a cultural icon. This involves talent acquisition, employee engagement, retention, productivity, and organizational culture. Employer branding communication should be customized for different audiences like campus recruitment, new employee orientation, and leadership culture. Application processes are increasingly using creative formats to encourage creativity and gauge understanding of the organization's ethos.

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    60 views6 pages

    Lecture 6 - Employer Branding

    Uploaded by

    baseeransari
    Employer branding is an organization's reputation as an employer. Surveys found that the top factors considered important by organizations for "social enterprises" were purpose and meaning, ethics and fairness, and growth and passion. Organizations must live their beliefs and promises through their employees in order to make their brand a cultural icon. This involves talent acquisition, employee engagement, retention, productivity, and organizational culture. Employer branding communication should be customized for different audiences like campus recruitment, new employee orientation, and leadership culture. Application processes are increasingly using creative formats to encourage creativity and gauge understanding of the organization's ethos.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    Employer Branding

    Employer Branding : Session 5


    Employer brand

    The Employer Brand is an organization’s reputation as an employer

    86% 84% Purpose & Meaning


    76% 69%
    Ethics & Fairness

    50% Growth & Passion


    Collaboration & Personal
    Relationships
    Human Talent
    Learning
    Experience Mobility
    Rewards Transparency & Openness

    Organizations ranking Factors considered very important Principles of “Social


    “Societal Impact” as or important by organizations for Enterprise”
    the top 1 or 2 “social organizations”
    measure of success

    Source : Deloitte and Forbes Insights


    Living the organizational ethos

    An organization has to live it’s beliefs and promises through it’s employees to be
    able to make the brand a cultural icon and a lifestyle habit

    Talent Employee Employee Manpower Organizational


    Acquisition Engagement Retention Productivity Culture

    Brand Social Word-Of-Mouth Customer Operations &


    Ownership Influence Propagation Feedback Behaviour
    Attracting the right talent

    Organizations have to be able to attract Recruitment is Marketing


    the right domain aptitude and attitudinal
    attributes which match their brand
    culture Zendesk Employer Branding Video

    • Skills can be acquired Volvo – The Recruiting Car


    – Aptitude is in-born

    • Expertise drives efficiency


    – Attitude ensure innovation Heineken – The Candidate
    Talking to specific audiences

    Employer branding communication has Citibank - Campus Recruitment Video


    to be customized to audiences across the
    employee life cycle
    Cisco – New Employee Orientation

    • Internal & external communication Adidas – Leadership Culture


    • Aligned to specific organizational needs

    • Multi-media communication innovation


    Myntra – Great Place To Work
    • Consistent, structured & interactive
    Applying for the right job

    Corporates are increasingly looking at Red Bull Graduate Program Application


    creative formats of application across
    functional disciplines
    Absolut Graduate Program Application

    • Encourage creativity L’Oreal Graduate Program Application


    • Gauge a candidate’s understanding of
    organization ethos and objectives
    Kraft Heinz Graduate Program Application
    • Get a “real feel” of candidates

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