Category Tactics

• Placement
• Assortment
• Sighting
• Shopper Engagement
• Merchandising Plan
Placement
“To reach as many towns and villages as we can”

Retail stores, Marts and Medical

stores.
In super markets on priority
racks to attract Shopper.
In Spar mart placement in
middle of rack.
Assortment
Different ranges of product offered by Sunsilk.

Shamp Codition Shampoo

oo er &
●
Anti Dandruff ●
Dry Therapy Conditio
Sunsilk Natural
ner
●

●
Sunsilk Black
●
Scalp Nutrition
●
Sunsilk Pink
●
Protein ●
Dry Therapy
●
Sunsilk Yellow Conditioner ●
Long hair
●
Sunsilk Orange
●
Curl Control
●
Ultra- ●
Anti dandruff
●
Fresh & Cool moisturizing ●
Scalp Nutrition
Sighting
• Sun silk focuses to locate its
products at the right place in the
market and retail store to catch
the eyes of the customer.
• In Spar mart Sunsilk locate its
products on the middle shelf
which is near from the Entrance
to grab the customer attention
easily.
Shopper Engagement
• BTL activity campaign in different
areas, stores, malls and super
markets.
• Visual Merchandising through
vehicle outside the stores and
malls to increase visibility.
Shopper Engagement
• Separate shelf in the main
middle part of the mart.
• Differentiate their shelf by using
creative ideas to grab the
customer attention.
Merchandising Plan
• The brand continually propose
promotions with hair products and
improve the packaging of their
shampoo.
• Conduct BTL activities to promote
sunsilk brand.
• Discounts offers, buy one get one free
and buy shampoo get conditioner free.
Merchandising Plan
• Offering Promo gifts Like with Sunsilk free
LUX soap to improve sales, enhance
popularity and gain additional customers.
• Offering new packaging.
• Through PFDC Sunsilk Fashion week they
promote their brand.