DES I GN THIN KI NG

You don’t have to wear like this to be

design thinker
INDEX
1. INTRODUCTION
2. DESIGN THINKING
3. STEPS OF DESIGN THINKING
4. DESIGN THINKER PROFILE
5. SUCCESS STORIES
6. CONCLUSIONS
7. REFERENCES
MAKING
THINGS
PEOPLE
WANT
STEPS OF DESIGN THINKING
EMPATHIZE

TEST DEFINE

PROTOTYPE IDEATE
1. Empathize: Ability to understand and share the feelings of others
what people consumers users and customer wants?

Their motivation Their memories

Problems

Understand experience, situation and emotion of person

2. Define

• Defining a problem statement from your conversations with the

customer

• State Your Users' Needs and Problems

• Questioners

• Interviews
3.Ideate
• Brainstorming
• Come up with as many ideas possible
• Think out side the box
• Ideation techniques such as body storming, mind mapping, and
sketching.
• Carry the two or three ideas that receive the most votes forward into
prototyping.
Prototype:
Think with your hand
Build physical models to test these ideas
5. Test:
• Try your prototypes with the users
• From their feed back implement any possible changes
• Designers can to return to previous stages to make further iterations,
• To refine prototypes and solutions.
Design Thinker Personality
Profile
• Empathy
• Integrative thinking
• Optimism
• Experimentation
• Collaboration
 Who Invented Electric bulb??
• He not only invented the bulb but he created system of
generation and transmission to light it up.
• Menlo park lab surrounded by experimenter, gifted
thinkers,
• It is widely debated that he market the concept of other
genius
Kaiser Permanente (one of US’s largest
healthcare providers)
• Nurses were loosing a lot of
• Time while exchanging shifts
• Nurse Knowledge Exchange programme was born
• Main Team:
• - Strategist (former nurse)
• - Organizational-development specialist
• - Technology expert
• - Process designer
• - Union representative
• - Designers from IDEO
Inspiration
• Face to face conversations with the next nurse
• Voice records of each patient
• Writing notes in the back of old labs
• Scribbling them on their scrubs
• Huge amount of lost information
• Made the patient feel he was not taken care of
• 45 minutes were lost
• Because of this information exchange
Ideation
 Learning from the  Tested them for  Was more than
previous stage three weeks halved
 Brainstorming  solutions they came
sessions with up with was the
nurses. installation of a
 Developed ‘Care Board’
prototypes  Nurses used for
information
exchange
 Care Board

Brainstorming with nurses

Implementation
• Preparation times between shifts • Kaiser created an Innovation
were reduced Center,
• Higher quality knowledge • Apply design thinking in its
transfer hospitals and teach their staff.
• Implemented now in every ward
of Kaiser Permanente’s hospitals
Keep the Change
• Bank of America launched “keep the Change”
• Consumer behavior after paying cash we receive coins we put in jar
• Once jar is full we deposit those saving in banks
• BOA innovation was customer using debit card can round their
amount to nearest dollar and difference amount deposit in their saving
• BOA sweetens by adding 100% after three months and
• Gratification come from the fact that customer save money without
trying.
• In less than year it attracted 2.5 million
• KTC demonstrate that design thinking identify human behavior that is
value for customer and business
Shimano Coasting Bikes
References

• Course: Design Thinking - The Beginner's Guide:

https://www.interaction-design.org/courses/design-thinking-the-beginn
er-s-guide

• Herbert Simon, The Sciences of the Artificial (3rd Edition), 1996: 

https://monoskop.org/images/9/9c/Simon_Herbert_A_The_Sciences_o
f_the_Artificial_3rd_ed.pdf
• Gerd Waloszek, Introduction to Design Thinking, 2012: 
https://experience.sap.com/skillup/introduction-to-design-thinking/
Cont.
• http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/928/348
• https://hbr.org/2010/09/kaiser-permanentes-innovation-on-the-front-lines
• https://hbr.org/2008/06/design-thinking
• http://www.ideo.com/by-ideo/change-by-design/
• http://www.ideo.com/about/
• https://xnet.kp.org/innovationconsultancy/nkeplus.html
• https://xnet.kp.org/innovationconsultancy/projects.html
• http://share.kaiserpermanente.org/article/kaiser-permanen-
• tes-innovation-consultancy-featured-in-harvard-business-review/
• http://www.mayo.edu/center-for-innovation/what-we-do/design-thinking
• http://www.mayo.edu/center-for-innovation/what-we-do/why-design-in-health-care
• http://www.tedmed.com/talks/show?id=7134
• http://www.forbes.com/sites/henrydoss/2014/05/23/design-thin-
• king-in-healthcare-one-step-at-a-time/
• http://www.ideo.com/work/nurse-knowledge-exchange
• http://arcadenw.org/article/radical-collaborations