Business Pitch Analysis

DRAGON’S DEN U.K EPISODE 14 SEASON 15

PITCH 2
Lecturer: Chhan Kanora

Subject: Marketing

Group Members:
• 1st Presenter : Yorn Odomony
• 2nd Presenter: Kith Chhayheang
• 3rd Presenter: Kang Lika
• 4th Presenter: Un Vouchnay
• 5th Presenter: Chea Lim Mong
 Contents
I. Information About the Business

II. Argument Map

1. Matter I

2. Matter II

3. X-factors & Method

4. In Spite Of

III. Business Analysis

Information About the Business
Entrepreneurs :
Founders of Gravity Life

Michael Fisher Shane Murnaghan

Product: Gravity
 Intention : 25,000 pounds for 10% of the business

Turnover/Revenue : Approximately under 80,000 pounds

Is this a reasonable valuation?

Neutral
The product is cost effective.
HOWEVER, Its technology is not advanced enough to need that load of money.
 Argument map
The pitch was unsuccessful because

Matter I X-factors &

Matter II In spite of
Method

Product Lack of detail

Product was not Their Their
attractive enough manner appearance
Lack of official No detail of
approval Business strategy
Value of
product Profitable Well-
No clinical Unclear financial product described
proofs data knowledge

Their long-term
Too basic Exaggerated market
experiences
 • Product was not attractive enough

X-FACTORS • Niche products

&METHOD
• Only provide proof of concept without

real data
In spite of :
~ Their manner

~ Their appearance

~ Profitable product

~ Great description of the product

~ Long term experiences

 Business Analysis

A ) Is there demand for this product? Is there demand

sufficient to ensure that the business has reasonable
chances of succeeding?

B ) Is the business going to be sustainable?

C ) Is the business going to be profitable?

A ) Is there a demand for this product? Is there demand sufficient to ensure
that the business has reasonable chances of succeeding?

There’s a demand for the gravity system product :

- Sales total = 80000

- Price per unit = 99

- Total Units = 808

Non sufficient demands

- 808 Units is low
- Demand can not cover other fixed costs
 B ) Is the business going to be sustainable?

It may not be sustainable :

- Low demanding

- The product isn’t patented

- Non clinical trial

- Lacking information in scientific research

 C ) Is the business going to be profitable?

- There’s a chance that it may profitable based on

high gross profit margin 81%
(`81/99)
MAYBE…
MAYBE NOT……

- However, low volume of sale (808 units)

may not cover others costs and make product
profitable.
Conclusion
I highly appreciated to all ladies and gentlemen for taking your
time on my presentations today.

Please have a nice day~