Market Research -IoT

As per NASSCOM report [8] on IoT Landscape, India will be a front runner in IoT adoption in Asia Pacific
(APAC). The IoT market size in India is expected to grow at rate of 62% CAGR and reach US$9 billion by
2020. The number of IoT connections are expected to grow at a CAGR of 137%, increasing from US$60
million in 2016 to US$1.9 billion in 2020. This increase in IoT market revenue share will be distributed
across different industry sectors.
Major Verticals in which the IoT has ventured:
• Utilities
• manufacturing
• transport
• Logistics
• automotive
• healthcare
Industry Growth and Revenue
Among the mentioned verticals (as of 2020)
Manufacturing and Automotive - highest volumes.
Transportation and Logistics ,Healthcare providing- Maximum revenue
Adaptability by Industry wise:
Startups offering innovative solutions are playing a key role in the growth and adaptability of IOT.

• Majority of Industrial IoT start-ups offer niche solutions and solutions in embedded computing and
industrial internet; with upcoming solutions for connected cities and vehicles • All such industrial IoT
applications help drive business value
• With lifestyles getting more advanced and connected, most of the Consumer IoT start-ups play in the
wearables and connected homes & buildings categories
• IoT solution deployment for Digital Utilities/ Smart Cities and in the Manufacturing, T&L and
Automotive industries will drive the demand for Industrial IoT applications going forward
― With Government’s focus on building Smart Cities and IoT being a key enabler for this, Utilities’
share in the IoT market is expected to be the highest
― With growth and consolidation, owing to the e-commerce boom and regulatory changes such as
GST, Transport & Logistics industry will increasingly leverage IoT technology for more efficient
operations
• Rise of the tech-savvy consumer along with increasing smartphone and mobile internet penetration
is driving consumer IoT applications in the India market
― However, consumer IoT adoption is expected to be slower than its industrial counterpart due to
cost of IoT devices and security as well as privacy concerns of consumers

Though the healthcare seems to be lucrative the adoption rate is low.

Recommendation(based on revenue and adoption

1. Utilities
2.Manufacturing
3.Automotive Industries
4.Transport and Logistics
5.Healthcare
Manufacturing: Automotive:
Industrial revolution 4.0 presents greater scope for Iot is transforming automakers into technology
Smart Manufacturing companies

Key use cases for Smart Manufacturing: Key Use cases for Automotive
1.Smart Maintenance Industry:
2.Smart Material 1.Consumer Infotainment(embedded with
3.Smart Metrics smart phone)
3.Smart Workforce 2.Usage Based Insurance
4.Smart Equipment 3.Emergency Response
 HealthCare:
Utilities:
The Internet of Things (IoT) enabled
We are moving towards a new energy system, augmented
connectivity has the potential to catapult the
and interconnected by digital technologies, where power
ailing healthcare system into an integrated,
and information flow in both directions.
efficient and patient-centric system. 
Smart cities are going to be the reality for municipalities
With the prevalence of mobile devices across
around the world.
the country, digital communication is now
The key Use cases in utilities:
available in the remotest of rural areas,
1.Outage Optimization
establishing connectivity between different
2.Analytics to improve customer optimization
care settings. The use of electronic health
3.Smart Governance
records (EHRs) is also gaining momentum.
4.Smart Mobility
Smart watches, fitness bands, monitoring
5.Improved publics safety
patches, and heart rhythm detectors are
6.Smart Environment
examples of IoT-enabled devices that already
exist to capture and monitor healthcare data.

Key Use Cases in Healthcare:

1.Improved healthcare quality
2.Reduced medical costs and errors
3.Healthcare in rural area
Transportation and Logistics
The connection of vehicles to internet gives rise to a
wealth of new possibilities and applications making
transport safer and more convenient for users.
Key use cases in Transportation and Logistics:
1.Connected Vehicles
2.Fleet Management