Let's put your shoes on....

• How do you buy things/ stuff?

• What are the things you consider before buying?
• Do you prefer to buy online or in person?
• Have you ever regret from buying some stuffs?
Let's put your shoes on....

• If you are to sell something, what do you do?

• What did you do to impress the buyer?
• How do you catch their attention?
SALES
IT IS IMPORTANT TO KNOW.....
• the needs of the customer.
• what makes them feel convenient?
• how can they be happy/satisfy to such products?
let's talk about FAB
• What is FAB?
Features Advantage Benefit
• FAB stands for Features, Advantages, and Benefits.

• A FAB Statement is explaining the feature, what it does (the

advantage), and how that benefits the prospective client.
FEATURES
• is one of the easier things to identify. These are facts or characteristics
that a product or service has. It is a simple statement about
attributes.
ADVANTAGE
• is what that feature does, and how it helps. These are factual and
descriptive but do not yet make a connection as to how it will make
users' life better.
BENEFIT
• is the result of that advantage, and it is why a prospect would
ultimately use a product. This key benefit provides an emotional hook
point that you can leverage in helping the user imagine the positive
experiences felt by using your product.

• It connects the facts about your product to a solution for your client.
Turning FAB Statements Into Sales Script
• Once you identify your various features, advantages, and benefits,
you can start compiling them into succinct sales script.

• The FAB Statements exercise will help you connect better with your
prospective clients.

• That means more business for you!

Easy steps to start creating your own FAB
Statements:

• Ask open-ended question on how they use the service.

• Put yourself into your prospective customer's shoes.

• Give recommendation by connecting the features, advantages and benefits based on

customer's response.

• Make sure to develop a benefit statement for each advantage. Be sure to dig right down
to the core human desire and insert tied down question.
Sample Script
• Can you tell me how do you and your family use the internet service and how many devices will
you connect it to?

• Based on what you have told me, you and your family watch netflix and more into dowloading
movies. Also you are going to use this for work from home and study from home for kids.

• Having said that, fios gigabit connection gives 940/880 which means, you will be experiencing
the fastest internet in the market that would cover all your needs that you've mention earlier.

• What's in it for you is, you and your family would love it because it will give you freedom from
dowloading, watching, woking and studying online without getting worried about the slow
connection. You and your family will be more productive from what you're doing and save you
time and money. That's sounds awesome,right?
THANK YOU!!!
HAPPY SELLING!!!