EFFECTIVE SALES

PRESENTATION USING
FAB APPROACH BY:

PRESENTED TO:MS SHEFALI

BY:ANKIT SENWAL(012)
ANKITA JAIN(013)
ANMOL SINGH(014)
ARCHIT KHANNA(015)
ARCHIT RAJESH(016)
The most Important asked and most important
question.

W whats
I In
I It
F For
M Me?
The most effective method to answer.
FAB MODEL-The FAB model helps you understand the
reason why the customer buys the product or service.
 It is usually difficut to pinpoint the exact ways in which
your customer will benefit from buying your product or
service.
 It is far easier to tell your customer about all the features of
a particular product like size,weight,color or horse power.
 FAB model helps you listen to your customer.
FAB MODEL ELEMENTS
The FAB model can help ypou to focus on your cistomers
needs. It will help you look at your service or product
from three angles:
FEATURES:These are characterstics that a product or
service has.It is a simple statement about attributes. 
For example: ‘An automated photo storage app that
edits, selects and stores photos’ 
ADVANTAGE
An advantage is what that feature does, and how it
helps. These are factual and descriptive but do not yet
make a connection as to how it will make users' life
better. 
For example: 'It automatically keeps only the clearest
picture of a similar set, and deletes the rest. Your photo
storage is reduced on average by 80%.'
BENEFITS
 benefit is the result of that advantage, and it is why a
prospect would ultimately use a product. This key benefit
provides an emotional hook point that you can leverage in
helping the user imagine the positive experiences felt by
using your product. 
For example: 'If you don’t waste your time editing and can
store more of your best photos, you’ll keep happier
memories for longer' 
“We are an automated photo storage app that edits, selects
and stores photos. By keeping only the clearest picture of a
similar set, and deleting the rest, your photo storage is
reduced on average by 80%. If you don’t waste your time
editing and can store more of your best photos, you’ll keep
happier memories for longer!” 
Getting FAB Right!
There are four steps:
Identify the important features of your product or
service.
For each feature identify one or more advantage.
For each advantage identify one or more benefit.
Put the features,advantages and benefits together in
competing statements and practice using them.Try
them in FAB order and then reverse going from benefit
through because to the advantage and feature
 CONCLUSION

FAB method is the way the answer to the everlasting

question-WIIFM and hence it helps the customer to
decide and crack the sales.
THAKYOU!