Blackwell Electronics

Data Mining Activities

Contents
● Know your Business
Know your catalogue
Know your customers
Brand Preference
Blackwell acquisition
Know your Business
8,3M$ - 2017
 Online Transactions

50%
100%
20%
40%
Know your catalogue
The data set is too short so far to make
accurate predictions
Know your Customers
No
Elders

No
Teenagers
Brand Preference
 Z E
I
OM
T N G
U S R T I
C U KE
YO AR
M
Seen so far:
 Is the
benchmark

Missing
Shop in W Weak Online
market in E

Improve
Worst A/T
ratio A/T Improve
A/T
 Average Ticket
No
Elders

1346$
ny
250$ S
No
o r
ce 753$
Teenagers
A
1012$
Blackwell Acquisition
Product Categories/Company
Best Sellers by company
Electroindex Dani’s Tech Blackwell

Desktop Apple Accessories

Laptops Cases Extended Warranty
Monitors NAS Server Game Console
Computer Mice Hard Drive Software
Market Basket Analysis
Electroindex
1) Accessories & Desktop

2) Accessories & Laptop

3) Accessories & Desktop & Laptop

Dani’s Tech
1) Tablet & Case

2) iPhone & Case

3) Case & RAM Memory

 Why Is important the acquisition
Business:
-Boost Blackwell’s portfolio with new products.
-Improve the ticket average expensive prod.
-Crosseling portfolio products

Data Mining:
-Win a new costumers dataset
-Recollect better data
-Get accuracy model to apply new strategies

Marketing:
-Enlarge costumers database to impact
-Create new segmentation strategies
-Upselling tecniques/ Loyalty Marketing points