Data Analytics

Team -3
 Table of Contents

01 Introduction 02 The Path 03 Req 1 - Dev

04 Req 2 - Rashhi 05 Req 3 - Arnav 06 Req 4 - Nidhish

07 Req 5 - Amreen 08 Req 6 - Arnav 09 Summing Up

Introduction and Overview

In this presentation, we will show you how we

cleaned, segregated, filtered, manipulated,
analysed, and visually represented data to finally
come up with insights which will help us tell a
story through data.
 Our evolution
Data Data Data
Filtration Insights
Manipulation Visualisation

First of all, we cleaned

Finally, we noted down a
all the raw data we Then, for further
We got hold of the few important insights we
had, deleting all the understanding of
required data using found from the data and
unwanted information. various aspects of
the pivot table and the charts.
this data, we
we organised this
Then, using the pivot transformed it into
data into the These insights can be
table, we shortlisted the required chart
respective useful for interpreting this
the data for the format for better
requirement tables. data and finding a solution
respective visualisation.
for it.
requirement
Let’s Get Started!
Requirement 1
Heading 1

Heading 2
Insights
- e-Shop has recorded the highest
average consumer spend per
transactions. This helps eShop have
higher profits than its competitors.

- Other stores, although, aren’t pretty far

away and have pretty similar average
customer spend. So the race for the
highest spend will fluctuate a lot in the
coming years.

- Every store experienced a drop in sales

in 2014 which might be due to
decreased demand of some preoducts
or preference of online shopping
Requirement 2
 Insights
- The Male and Female population is
very similar for a particular year (no
major difference).

- The males percentage increased by a

small margin over an year thus
leading to a decrease in female
population.

- To promote its male customer

growth, e-Shop should change the
collection to one which was before
Key- and offer discounts to keep on
❖ Blue represents sales in males and orange in females attract more customers.
❖ The upper represents sales in 2011 and the latter in 2012.
Requirement 3
Insights
- The sales percentage of bags is
much less as compared to the other
category products in every shop. So,
having bags in the shop is a liability
to the business

- The sales percentage of books is the

highest in every shop. So, having a
stock of books is an asset to the
store

- The shopping behaviour taken on

an average for all the stores is :
Books > Electronics > Home and
Kitchen > Clothing/Footwear >
Bags
 Requirement 4
Total Sales for Each Store(2011-2013)

Year e-Shop Flagship store MBR TeleShop TOTAL SALES

2011 6834051.51 3203880.095 3530415.33 2974854.48 16,543,201.42

2012 7080935.03 3625647.545 3508544.065 3578175.64 17,793,302.28

2013 7171224.58 3651661.455 3393601.965 3346432.83 17,562,920.83

Percentages

Year e-Shop Flagship store MBR TeleShop

2011 41.31% 19.37% 21.34% 17.98%

2012 39.80% 20.38% 19.72% 20.10%

2013 40.83% 20.80% 19.32% 19.05%

Insights
- Eshop has been the most popular
store type accounting for ~40%
sales

- HomeMart should continue

focusing on eshop

- All three of the other store types

have had a fairly equal
contribution to the total sales.
 Requirement 5
Product Product
Category Year Total Sales Store Type Category Year Total Sales

2011 821502.305 2011 1522677.845

Clothing e-Shop Electronics

2012 867923.355 2012 1518129.665

2013 984782.63 2013 1602066.57

e-Shop e-Shop (percentages)

Clothing Electronics TOTAL SALES Clothing Electronics

821502.305 1522677.845 2344180.15 35.0443333% 64.9556667%

867923.355 1518129.665 2386053.02 36.3748562% 63.6251438%

986400.35 1602066.57 2588466.92 38.1075123% 61.8924877%
Insights
- Electronics have always been in
demand at e-shops and have been sold
twice the amount of clothes sold,
although the sales of electronics are
falling whereas the sales of clothes is
increasing.

- In 2011 the percentage of total sales of

electronics was 65% whereas in 2013 it
has been reduced to 62%.

- On the other hand in 2011 the

percentage of total sales of clothing was
35% whereas in 2013 it has been
increased to 38%.
Requirement 6
Insights
- More or less, every sub category has
had almost equal amount of sales
(some subcategories like men and
women have been a part of a variety
of categories but averaging out,
every sub category has had pretty
similar sales)

- However, academics appears to have

the most sales considering it’s only a
part of a certain category (books).

- Therefore, the shop seems to be

located at a studious area.
 Summary

E-shop has been A huge drop in the

the most on- total sales was
demand shop over experienced in the
the years. year 2014 due to
online shopping.

Books have been the

most sold product
over the years
(Especially
Academics)
“Without big data analytics, companies are blind
and deaf, wandering out onto the web like deer
on a freeway.”

THANK YOU