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14e

Operations and
Supply Chain
Management
CHASE | SHANKAR | JACOBS
12–1
Quality
Management & Six
Sigma

Chapter Eight
McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
12–2
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Learning Objectives
• LO12–01: Explain the scope of total quality
management in a firm.

• LO12–02: Understand the Six Sigma approach


to improving quality and productivity.

• LO12–03: Illustrate globally recognized


quality benchmarks.

12–3
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Total Quality Management (TQM)
• Total quality management: managing the entire
organization so that it excels on all dimensions
of products and services that are important to
the customer

• Two fundamental operational goals


– Careful design of the product or service
– Ensuring that the organization’s systems can
consistently produce the design

12–4
Malcolm Baldrige National

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Quality Award
• An award established by the U.S. Department of
Commerce given annually to companies that
excel in quality.

• The Baldrige Quality Award is given to


organizations that have demonstrated outstanding
quality in their products and processes.

12–5
Malcolm Baldrige National

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Quality Award
• The award program is administered by the National
Institute of Standards and Technology, an agency of
the U.S. Department of Commerce.

• A total of up to 18 awards may be given annually in


these categories: manufacturing, service, small
business, education and health care, and not-for-
profit.

12–6
What It Takes to Apply for

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Baldrige
• Candidates for the award must submit an application of
up to 50 pages that details the approach, deployment, and
results of their quality activities under seven major
categories:
– Leadership
– Strategic Planning
– Customer and Market Focus
– Information and Analysis
– Human Resource Focus
– Process Management
– Business Results
12–7
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Baldrige – Scoring
• Applications are scored on total points out of
1,000.
• Those >650 get selected for site visits, which
decide the final winner.
• Other benefits:
– Feedback from the Baldrige examiners
– “An audit report of the firm’s practices.”
• Many states use Baldrige Criteria as the basis for
their own awards.
12–8
Discrimination: Adult joke!The Black Bra : A
Story by a Married Woman....I had lunch with 2

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
of my unmarried friends. One is engaged, one
The Quality Gurus
is in a love relation, and I have been married
for 5+ years. We were chatting about our
relationships and decided to amaze our men by
greeting them at the door wearing a black bra,
stiletto heels and a mask over our eyes. We
agreed to meet in a few days to exchange
notes.Here's how it all went....My engaged
friend : The other night when my boyfriend
came over he found me with a black leather
bodice, tall stilettos and a mask. He saw me
and said, 'You are the woman of my dreams. I
love you..' Then we made passionate love all
night long.The one in Love Relation : Me too !
The other night I met my boy friend at his
office and I was wearing a raincoat, under it
only the black bra, heels and mask over my
eyes. When I opened the raincoat he didn't say
a word, but he started to tremble and we had
wild sex all night.Then I had to share my :
When my husband came home I was wearing
the black bra, black stockings, stilettos and a
mask over my eyes. When he came in the door 12–9
Quality Specifications and

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Quality Costs
• Design quality:
inherent value of the
Performance Features
product in the
marketplace
Reliability/
Serviceability
• Conformance Durability
quality: degree to
which the product or
service design Aesthetics Perceived Quality
specifications are
met
12–10
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Costs of Quality
Appraisal costs – costs of the
inspection and testing to Prevention costs – sum of all
ensure that the product or the costs to prevent defects
process is acceptable
Quality Costs

Internal failure costs – costs External failure costs – costs


for defects incurred within for defects that pass through
the system the system

12–11
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Six Sigma

• A philosophy and set of methods companies


use to eliminate defects in their products and
processes
• Seeks to reduce variation in the processes that
lead to product defects
• The name, “Six Sigma,” refers to the goal of
no more than four defects per million units

12–12
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Six Sigma Methodology
Developed by General
Define, measure, analyze, Electric as a means of
improve, and control focusing effort on quality
(DMAIC) using a methodological
approach

Overall focus of the


Seeks to reduce the
methodology is to
variation in the processes
understand and achieve
that lead to these defects
what the customer wants

12–13
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
DMAIC Cycle
Define - identify customers and their priorities

Measure - determine how to measure the process and


how it is performing

Analyze - determine the most likely causes of defects

Improve - identify means to remove the causes of


defects

Control - determine how to maintain the improvements

12–14
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Six Sigma Analytical Tools
Flowchart - a diagram Pareto chart - help to
Run chart - depict
of the sequence of break down a problem
trends in data over time
operations into components

Cause-and-effect Opportunity flow


Checksheet - basic
diagram - show diagram - used to
form to standardize
relationships between separate value-added
data collection
causes and problems from non-value-added

Process control chart -


used to assure that
processes are in
statistical control

12–15
Flowchart

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12–16
Run Chart

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12–17
Checksheet

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12–18
(Fishbone Diagram)
Cause-and-Effect Diagram

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12–19
Opportunity Flow Diagram

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
12–20
Process Control Chart

Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
12–21
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Additional Six Sigma Tools
• Failure mode and effect analysis (FMEA): is a
structured approach to identify, estimate, prioritize,
and evaluate risk of possible failures at each stage in
the process

• Design of experiments (DOE): a statistical


methodology to determine cause-and-effect
relationships between process variables and output
– Permits experimentation with many variables
simultaneously

12–22
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
Six Sigma Roles and Responsibilities

• Executive leaders must champion the process


of improvement

• Corporation-wide training in Six Sigma


concepts and tools

• Set stretch objectives for improvement

• Continuous reinforcement and rewards


12–23
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
The Shingo System: Fail-Safe Design

• Shingo’s argument:
– Defects arise when people make errors
• Defects can be prevented by providing workers with
feedback on errors.
– Successive check
– Self-check
– Source inspection
• Poka-yoke includes:
– Checklists
– Special tooling that prevents workers from making errors
12–24
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
ISO 9000 and ISO 14000
• Series of standards agreed upon by the International
Organization for Standardization (ISO)
– Adopted in 1987
– Used in more than 160 countries
• A prerequisite for global competition?
• ISO 9000 an international reference for quality; ISO
14000 primarily concerned with environmental
management

12–25
Three Forms of ISO

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Certification
• First party: a firm audits itself against ISO
9000 standards

• Second party: a customer audits its supplier

• Third party: a "qualified" national or


international standards or certifying agency
serves as auditor

12–26
Copyright © 2014 by McGraw Hill Education (India) Private Limited. All rights reserved.
External Benchmarking Steps
• Identify those processes needing improvement.

• Identify a firm that is the world leader in performing


the process.

• Contact the managers of that company and make a


personal visit to interview managers and workers.

• Analyze data.
12–27

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