the importance of

universal
values
by k. celis
7.893 biilion
people in the world
Why are values
Important in
survival?
VALUES ARE YOUR GUIDE TO:
Be connected with people
Be accepted
Be respected
 Your values reflects
on who you are

it is the KEY to
power and leadership

we gain INFLUENCE
among people that matters
to us the most
How can we say
if one is
Universal?
A value is universal if it
has the same worth for all
or almost all people.
3 shwartz, 1992
categories
1
Evolutional

Evolutional2

& Developmental
3 Developmental
 IDENTIFYING
universal
values
by j. flores
3categories
shwartz, 1992

Evolutional
SELF DIRECTION
Freedom, Independence
STIMULATION
Excitement, Novelty
HENDONISM
Pleasure, Enjoyment
3categories
shwartz, 1992

Evolutional
& Developmental
ACHIEVEMENT
Success, Intelligence
BENEVOLENCE
Honesty, Forgiveness
3categories
shwartz, 1992

Developmental
SECURITY
Health, Family
CONFORMITY
Politeness, Honor
UNIVERSALISM
Social Justice, Wisdom
 the concepts of
universal
values
by c. ceballos
“Evolutional
The constants
 SELF DIRECTION

STIMULATION

HENDONISM

these are the values that comes with birth,

and we will always carry these.
Evolutional
&
The goals
Developmental
 ACHIEVEMENT

BENEVOLENCE

these are the values that we strive for as we age.

it is considered as our goals in life.
Developmental
The transitional
 SECURITY

CONFORMITY

UNIVERSALISM

these are the values that transitions with time.

as we grow, these come in other levels.