Business

Communication
BY PROF. AJAY S
GHANGARE
Course Outcome
Knowledge of fundamentals of Communication.
Understanding how to make communication
effective.
Knowledge of making business writing effective.
Understanding the mechanics of written
communication.
Understanding of written communication.
Ability to write effective business correspondence.
Importance of Communication
& its role in Business
 Definition
: Communication – the human connection
– is the key to personal And career success.

- Paul J. Meyer
• A process of transferring message
from one entity to another usually
through a common system of symbols.

• Types of communication :

1.Speech (verbal)
2. non-verbal expressions
such as facial expressions
and body language.
Importance of Communication in Business

•Large size organizations

•Human relations
•Public relations
•Effective decision making
•Effective leadership
•Promotes trust
•Increase productivity
Benefits of Communication

• Getting job you want.

• Gaining promotions.
• Leadership.
• Being productive on the job.
• Relating positivity to others.
• Assuring success of your organization.
Process of Communication
Steps of communication process
Step 1 : The sender expresses the message
Step 2 : The medium transmits the message
a) Verbal , Non verbal.
b) Oral or Written.
c) Physical (printed ) or electronic (e-mails).
d) Words or images.
Step 3 : The recipient interprets the message
Step 4 : Feedback returns the interpretation of the
recipient to the sender
Elements of Communication process

1. Message : it is the content or information conveyed.

2. Sender : the source or the transmitter of the message.
3. Encoding : symbols, signs, words, pictures.
4. Channel : medium used to convey –oral, written.
5. Receiver : person to whom the message is to be sent.
6. Decoding : converting encoded msg into decoded form.
7. Feedback:
Forms of Communication

Acc. to context
a. Formal communication : adheres to rules,
Regulations,conventions,ceremony.
b. Informal communication : unstructured,outside
Formal forums.
Forms of Communication

Acc. To persons involved

a) Intrapersonal : one talks to oneself
eg. Self dialogues, self talk
b) Interpersonal : Communication between
individuals or members of a group
Eg. Face to face meeting.
Forms of Communication

Acc. To direction of communication

a. Vertical Communication : communication between
different levels of authority within an organisation.
b. Horizontal Communication : It is a communication
among peers within the same work unit.

Acc. To method of communication

c. Verbal communication : written or oral
d. Non – verbal communication : signs ,body language,
symbols.
Conventional modes of communication

1.Postal Mail – Government Service

2.Courier : private service
3.Hand delivery
4.Telegraph
5.Telex (Teleprinter exchange )
ELECTRONIC MODES
1.Telephone
2.Intercom
3. Cell phone
4. Fax
5. E – mail
6. E – conferencing
7. Computer networks – LAN ,etc
Media of Mass Communication
1.Newspapers/Magazines
2.Notice board
3.Hoardings and Billboard
4.Radio
5.Television
6.Film
7.Advertisement
8.Internet
Barriers to Communication
Semantic Barrier :

a) Words having similar pronunciation but multiple

meaning
eg. 1. Sight,site
2. no,know
b) Badly expressed message :
Lack of clarity and precision create this
Awkward sentence structure is a common fault which
make badly
Expressed message .
c) Wrong interpretation : hindi word “ kaka .”
Organizational barriers :
a) organization’s culture and climate :
b) Rules and regulations
c) Status relationship

Interpersonal barriers: (superior – subordinate reln)

a)Shortage of time for employees
b) Lack of trust
c) Lack of consideration for employee’s need
Individual Barriers
a) Linguistic accent
b) The form of expression
c) Types of humour

Geographic barriers
a)Language
b) Social relationship
c)Perception

Technical barriers : arises due to technological

advancements
Cover Letter format

Dear Sir,
 
I would like to express my interest in and apply for the position of Director
Academics in your Company ADCC.
 
As required my resume is attached herewith for your consideration.
My credentials including MMS in Finance from ______________________,
Bachelor of Engineering in Electronics from _________________________,
Nagpur and my professional experience at _______ as Business Development Intern 
and at ____________________________  as Business Development Manager, media and
press relations department in-charge and brand building member provides
me an added advantage for the requisite profile.

 
I look forward for an opportunity to work for your esteemed company. 
 
Regards
 
XYZ
Meetings and Conferences
Why do we conduct a meeting?
Types of meeting :

a. Formal : a. Annual general meeting

b. Board meeting
b. Informal : To discuss the launch of a new
product.
weekly meetings.
How to conduct any meeting?

1.Purpose : what is the objective or purpose of the

meeting?
2.Participants : who should attend the meeting?
3.Schedule: when and where will the meeting be held?
4.Resources: what materials ,equipments ,
refreshments and room
Layout will be required ?
5.Notice : how should the information about
the meeting be communicated?
1. Effective/impressive start.
2. Talk about the purpose ,objectives of the meeting
3. Encourage participants to contribute their view points
4. Ask questions
5. Answer questions
6. Conclusion
7. Minutes of the meeting
8. Signing of the minutes of the meeting
1.Purpose of the meeting:
2. Introduction.
3.Invitees.
3.Guests.
4.Objetives.
5.Discussion.
6.Question and answer session.
7.Conclusion.
8.Minutes of the meeting.
9. Singing of minutes of the meeting.
Introduction The workplace provides several opportunities for
implementing prevention strategies to reduce the harm done by
alcohol, since the majority of adults are employed and spend a
significant proportion of their time at work. The workplace can
also be a risk factor for harmful alcohol use. Many studies have
found significant associations between stress in the workplace and
elevated levels of alcohol consumption, an increased risk of
problem drinking and alcohol dependence.
Evidence has found that alcohol, and in particular heavy drinking,
increases the risk of unemployment and, for those in work,
absenteeism. Alcohol, especially episodic heavy drinking, has also
been found to increase the risk of arriving late at work and leaving
early or disciplinary suspension, resulting in loss of productivity; a
higher turnover due to premature death; disciplinary problems or
low productivity from the use of alcohol; inappropriate behaviour
(such as behaviour resulting in disciplinary procedures); theft and other
crime; poor co-worker relations and low company morale. Studies
suggest that alcohol consumption may have more effect on
productivity on the job than on the number of workdays missed.
Overall, the costs of lost productivity feature as the dominant element
in studies of the social costs arising from the harm done by alcohol,
being about half of the total social cost of alcohol in the EU. Despite the
evidence of the negative impact of alcohol on the workplace, there are
surprisingly few good-quality scientific studies to inform policy and
practice, and of those that have been undertaken, it is not always
possible to conclude convincingly the best approaches. Increasingly, and
as an alternative, evidence suggests that prevention activities
at the workplace to reduce the harm done by alcohol should be
embedded in broader workplace health promotion and wellbeing at
work initiatives.